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COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
Advantages - Social Media in Education
Social media interconnects individuals on a daily basis. In education, social media is a "global network of interconnected learning communities where content is created, shared, remixed, repurposed, and exchanged" (Yuen, p. 210). This makes it possible for knowledge, intelligence, and skills from all over the world to be combined, allowing for collaboration between both students and school...
Date: 2017-03-02 09:10:29
Related topics : social media education for students / advantages of using social media for students / advantages of using social media in education / benefits of using social media in education / advantages of social media in education
Disadvantages - Social Media in Education - Google Sites
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Disadvantages
Despite the positive impacts that social media has had on education, there is always room for improvement. In today's society, we are faced with the problem of differences between generations X and Y. Generation Y consists of the younger generation, or students, who grew up embracing the web 2.0 technologies with great enthusiasm. On the other hand, Generation X, the older...
Date: 2017-03-02 09:10:29
Related topics : social media education for students / social media impact on education / social media in education research / social media in education disadvantages / social media tools for education
Social Marketing Firms - Google Sites
Social media services are a popular term nowadays as it plays a crucial role for the promotion of the business both in a global or local market. Advertisement is must for the enhancement of business and to achieve the future goal. Somebody also named it as 'internet marketing' as the medium is through internet. This gave rise to the social media firm that is specialized in creating these websites in a more professional way. They keep a lot of skilled professionals like- SEO analysts, web designers, content writers who as a whole make the websites special and so that the website get a huge traffic. Social...
Date: 2017-03-02 09:10:29
Related topics : social media networking sites business / internet social media marketing services / social media marketing firm / social media networking websites / social media sites for business promotion
Pros & Cons of Social Media - Digital Citizenship
Pros & Cons of Social Media
by Jessica, Needa, Beth
Put yourself out there in a good way
Posting inappropriate statuses/pictures
Connect with students in other educational systems
Making people feel bad about themselves
Make new friends/communicate or connect with old friends/family
Cyberbullying
Get different opinions on things like surveys
Hacking into profiles and posting as...
Date: 2017-03-02 09:10:29
Related topics : how many people use social networking sites / how many college students use social networking sites / why do students use social networking sites / students using social networking sites / how many students use social networking sites
Ucinet for Windows: Software for Social Network Analysis
UCINET 6 for Windows is a software package for the analysis of social network data. It was developed by Lin Freeman, Martin Everett and Steve Borgatti. It comes with the NetDraw network visualization tool.
If you use the software, please cite it. Here is a sample citation:
Borgatti, S.P., Everett, M.G. and Freeman, L.C. 2002. Ucinet for Windows: Software for Social Network Analysis. Harvard, MA:...
Date: 2017-03-02 09:10:29
Related topics : social network analysis software ucinet / social network analysis software free download / social network analysis visualization software / social network analysis graph software / social network analysis software free
Social Interaction & Marketing Innovations with Web 2.0
Social Networking: Past, Present, & Future
Web 2.0
This project is designed to take you through the world of social networking and introduce you to information you may not know. Web 2.0 is focused on the ability for collaboration and sharing information online. This also refers to the static HTML Web pages that provide more organizational benefits to individuals. We then navigate you through the new technologies such as Facebook and Twitter. If you are already using one of these sites be prepared for the new and improved Web generations to come!
Social Networking
Many people think the creation of...
Date: 2017-03-02 09:10:29
Related topics : social network web design / social networking web sites / social network web development / social web network / social networking website marketing
Cost of Advertising on FB - Social Networking and Marketing
Cost of Advertising on FB
How much does it cost for an Ad?
It depends. There is no set cost for Facebook Ads, but there is a way to estimate the cost.
There are two different ways that you can base the cost of your ad on:
1. You can Pay for Clicks (CPC)- requires you to list a specific amount that you are willing to pay each time a person clicks on your ad
2. Pay for Views (CPM)-...
Date: 2017-03-02 09:10:29
Related topics : advertising on social networking sites cost / advertising using social networking sites / advertising on social network sites / social marketing advertising / social marketing network
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