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6 selected articles
Marketing Campaign Definition | Investopedia
What is a 'Marketing Campaign'
Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include demonstrations, word of mouth and other interactive techniques. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote...
Date: 2017-03-10 06:45:05
Related topics : social media marketing campaign examples / examples of social marketing campaigns / social media marketing campaign / media marketing campaign / successful social marketing campaigns
Social Capital Definition | Investopedia
What is 'Social Capital'
Social capital is an economic idea that refers to the connections between individuals and entities that can be economically valuable. Social networks that include people who trust and assist each other can be a powerful asset. These relationships between individuals and companies can lead to a state in which each thinks of the other when something needs to be...
Date: 2017-03-10 08:33:33
Related topics : positive and negative effects of social network / social network marketing companies / social network negative aspects / using social networks for marketing / economic and social networking
Business To Business (B To B) Definition | Investopedia
Business to business, also called B to B or B2B, is a type of transaction that exists between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. Business to business stands in contrast to business to consumer (B2C) and...
Date: 2017-03-10 10:06:49
Related topics : social media management company business plan / different types of social media for business / social media types communication / social media website business plan / social media marketing business opportunity
Identity Theft Definition | Investopedia
Identity theft is the crime of obtaining the personal or financial information of another person for the sole purpose of assuming that person's name or identity to make transactions or purchases. Identity theft is committed many different ways. Some identity thieves sift through trash bins looking for bank account and credit card statements; other more high-tech methods involve accessing...
Date: 2017-03-10 10:18:37
Related topics : identity theft social networking sites / identity theft social networking / how many people use social networking sites / business use of social networking sites / use of social network sites
Networking Definition | Investopedia
What is 'Networking'
Networking is a process that fosters the exchange of information and ideas among individuals or groups that share common interests. Networking may fall into one of two categories: social or business. Less commonly in finance, the term "networking" may also refer to the setting up and operation of a physical computer network.
BREAKING DOWN 'Networking'
Physically, a network...
Date: 2017-03-10 09:19:43
Related topics : online business social network / business social network software / online social network definition / social business network / online social network websites
Contingency Definition | Investopedia
What is 'Contingency'
Contingency is a potential negative event which may occur in the future such as a natural disaster, fraudulent activity or a terrorist attack. In finance, managers often attempt to identify and plan for any contingencies that they feel may occur with any significant likelihood. To mitigate risk, financial managers often err on the conservative side, assuming slightly...
Date: 2017-03-10 10:59:27
Related topics : damage to business reputation
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