Corporate reputation: Getting a good return on consumer ...

Corporate reputation: Getting a good return on consumer investment

Article · April 2005 with 1 Reads

1st P. Walshe

Abstract

The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...

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Date: 2016-02-11 10:32:49
Website: https://www.researchgate.net

Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation

Corporate Reputation :: Why a good corporate reputation is ...

Why a good corporate reputation is important to your organization

By Kim Harrison,

Consultant, Author and Principal of www.cuttingedgepr.com

Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...

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Website: http://www.cuttingedgepr.com

Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation

The Cost of a Bad Reputation | ReputationManagement.com

The Cost of a Bad Reputation

Staff June 25, 2015

the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/

What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.

After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...

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Website: https://www.reputationmanagement.com

Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review

Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16
Website: https://en.wikipedia.org

Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company

Why Information Security Training and Awareness Are Important

Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...

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Date: 2015-11-11 16:04:29
Website: http://www.infosectoday.com

Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk

Reputation Management - Term Paper

Importance of Reputation Management

For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?

What is Reputation and why is It Important?

o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.

o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.

o...

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Website: http://www.termpaperwarehouse.com

Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / social media reputation management / social media and reputation management / importance of reputation management

How to build a reputation as a top employer - Aon

How To Build A Reputation As A Top Employer

June 16th, 2016

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Overview

Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...

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Website: http://www.theonebrief.com

Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies

Corporate Image - benefits, Importance of corporate image ...

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...

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Website: http://www.referenceforbusiness.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation

Doing Good Is Good for Business -- Corporate Social ...

Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.

The Committee Encouraging...

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Date: 2017-03-10 06:37:26
Website: http://www.huffingtonpost.com

Related topics : corporate social responsibility and marketing / corporate trends in social media marketing / social media management company business plan / corporate social marketing / companies with good corporate reputation

Definition of Corporate Governance - What is Corporate ...

Definition of Corporate Governance

The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...

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Website: http://www.applied-corporate-governance.com

Related topics : corporate reputation management definition / definition of corporate reputation / difference between ethics and corporate social responsibility in the context of marketing / companies with good corporate reputation / good corporate reputation examples

Valuing corporate social responsibility: McKinsey Global ...

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Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.

The perceived importance of corporate environmental, social, and governance programs has soared in recent years, as executives, investors, and regulators have grown...

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Website: http://www.mckinsey.com

Related topics : business network for corporate social responsibility / corporate social responsibility network / social network programming / social professional network / creating a social network

Does Social Responsibility Help Protect a Company’s ...

Does Social Responsibility Help Protect a Company's Reputation?

When consumers encounter negative information about a company, its reputation for corporate social responsibility can help -- but only sometimes.

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Image courtesy of Flickr user p_a_h .

Negative information about businesses is omnipresent. Even much-admired businesses, such as Apple Inc., must deal with negative...

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Website: http://sloanreview.mit.edu

Related topics : corporate social responsibility and marketing / companies with good corporate reputation / social media response / social responsibility marketing / social media services company

Corporate Social Strategy by Bryan W. Husted - cambridge.org

References

Book description

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will...

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Website: https://www.cambridge.org

Related topics : corporate reputation management strategy / corporate reputation management case study / corporate reputation management / importance of good corporate reputation / companies with good corporate reputation

Public Relations Review - ScienceDirect.com

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Copyright © 2017 Elsevier Inc. All rights reserved

Public Relations Review

Volume 43, Issue 1, Pages 1-266 (March 2017)

 

Volume 43, Issue 1 - selected

pp. 1-266 (March 2017)

RIS (for EndNote, Reference Manager, ProCite)

 

 Entitled to full text

Special section on WPRF 2016; Guest...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis