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Making the most of corporate social responsibility ...
Making the most of corporate social responsibility
By Tracey Keys, Thomas W. Malnight, and Kees van der Graaf
Making the most of corporate social responsibility
Download this article
For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.
Too often, executives have viewed...
Related topics : corporate social responsibility and marketing / social responsibility marketing definition / social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples
World Social Marketing Conference (WSMC)
Written by Juilie Hentz ��
May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.
Important updates of note from the World Social Marketing Conference:
EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters
EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected...
Related topics : world social marketing conference / social marketing strategies for changing public behaviour / world social marketing / social marketing strategies for changing public behavior / social media marketing best practices
Social Business and Sustainable Marketing | University of ...
Social Business and Sustainable Marketing
Business School of the Year
3 good reasons to study Social Business and Sustainable Marketing at Salford
Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow
Learn to develop creative and original solutions to address key social...
Related topics : search and social media marketing for international business / social media marketing for business schools / social media marketing business opportunity / social marketing business / social marketing sustainability
Healthcare Marketing Specialist Jobs | Glassdoor
Mars - Saint-Denis-de-l'Hôtel
Il y a 15 jours 15 j
European Digital Marketing Director (m/f) Background The European Digital Marketing Director's (m/f) main... within local/regional marketing teams, building a compelling European digital strategy that tackles both marketing brand plans and customer...
Mackinnon Bruce - Paris
aujourd'hui 4 h
Device/Healthcare industry. As a result of this the...
Corporate Social Responsibility - CSRwire
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Sustainability Communications Professionals Invited to 3BL Media 'Best Practices' Webcast Featuring Team Behind Boeing's 2016 Environmental Report, March 30 at 11 a.m. ET
Published: Mar 09, 2017 - 02:20 PM EST
NORTHAMPTON, Mass., Mar. 09 /CSRwire/ - The team who wrote and published Boeing's 2016 environmental report will...
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibility in marketing communication / social media impact on communication / social responsibility and ethics in marketing
Digital Marketing Strategy: Quinlan School of Business ...
"Of all the executive digital marketing programs I evaluated, this was one of the best valued. The speakers were incredibly sincere, approachable, and brought a lot of real-world, applicable examples, tools, and resources."
-- Interactive Marketing Manager, Pella Corporation, October 2014
Upcoming sessions and Fees
October 16-20, 2017 ($3,475)
Class Times: Monday-Friday, 8:30 a.m.-4:30 p.m.�All...
Date: 2017-03-06 21:04:10
Related topics : digital media marketing strategy / digital media marketing plan / certificate in digital media marketing / companies that use social media marketing effectively / organizations using social media marketing
Corporate responsibility | Avnet, Inc.
RoHS Statement �(Electronics Marketing, EMEA)
All product information relating to environmental compliance, including, but not limited to REACH and RoHS, is provided to Avnet by the product manufacturers and is provided by Avnet on an "AS IS" basis. Avnet makes no representation as to the accuracy or completeness of the information. AVNET DISCLAIMS ALL REPRESENTATIONS, WARRANTIES AND...
Date: 2017-03-10 07:29:45
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / importance of social responsibility and ethics in marketing / social responsibility and ethics in marketing
CSR RepTrak | Corporate Social Responsibility Reputation
Who presented the 2016 Global CSR webinar?
Fernando Prado, Managing Partner, Reputation Institute
Fernando Prado is Managing Partner at Reputation Institute. He leads the implementation of reputation management systems in many of the most relevant companies in Iberia and Latin America. He is one of the creators of RepTrak®, the international gold standard for reputation metrics. Before joining...
Law and Society Association
The Law and Society Movement has long welcomed both legal historians and legal history and we hope this CRN extends the benefits of that relationship. Our goals include supporting methodological discussions across sub-specialties and between historical and other approaches to studying law and society; creating opportunities for cross-generational and inter-disciplinary...
Get Good Strategic Marketing
Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.
Currently, Susan is Senior Vice President of Strategic Planning & Insights at SheKnows Media . In this role, she leads the company's performance analytics and research practice, and develops product and marketing strategies that capitalize on consumer insights and trends.
She joined SheKnows following its acquisition of BlogHer in November 2014, and also has served in Integrated Marketing and Influencer Marketing roles at both organizations prior to her current assignment....
Related topics : social media marketing strategies / social media marketing strategy / internet & social media for corporate and marketing communication / social media market research companies / integrated marketing communications social media
Social Media Manager Salary - PayScale
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.
Social media managers must be highly proficient with Microsoft Office applications for word processing,...
Asean CSR - Home
iii. Food Security & Sustainable Agriculture
The Regional Business Integrity Conference: Culture of Business Integrity - Pathway to Sustainability and Success recently concluded. This not only featured high level keynote speakers such as Mr Christopher Hodges but it also saw support shown by Ambassadors in promoting integrity...
Date: 2017-03-10 08:29:25
Related topics : business network for corporate social responsibility / asean corporate social responsibility network / corporate social responsibility and ethics in marketing / corporate social responsibility network / corporate social responsibility and marketing
7 Best Practices of Cause Marketing on Social Media
Categories: Internet Marketing , Social Media
This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...
Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign
Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
What is Social Enterprise?
Most social enterprise meetings and summits in our experience involve the never-ending quest for agreement on a universally accepted definition of social enterprise. This discussion has been ongoing in British Columbia for over a decade.
It is essential to note that 'social enterprise' is not defined within Canada's Income Tax Act. There is no certification or other program to enable a venture to...
The Body Shop: Social Responsibility or Sustained ...
Beauty care / Cosmetics
This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal SA 1 (L'Oréal) in a cash deal worth £652 million (US$ 1.14...
Date: 2015-03-13 06:16:14
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility marketing concept / importance of social responsibility and ethics in marketing / social and cultural factors in international marketing
Corporate Social Responsibility Report 2013
Since 2008, the Melco Corporate Social Responsibility Committee (the "CSR Committee") has been defining best CSR practices for the Group, overseeing their development and implementing them in our operations.
The Group's core charity pillars continued to be Youth Development, Environment and Education in Hong Kong, Macau and China.
"Melco's CSR initiatives benefited more than half a...
Date: 2014-05-08 09:44:14
Home - New Media Marketing & Communications
New Media Marketing is a full-service marketing company that covers the complete spectrum of your corporate communications needs, from branding to communication tools like...
Ford South Africa failed to protect its reputation. What ...
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars.
The global car manufacturer's local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa's CEO Jeff Nemeth announced the recall after over 40 cases of engine fires...
Related topics : top reputation management companies / top online reputation management companies / reputation management company / online reputation management company / reputation management companies
Chief Marketing Officer (CMO) Job Description Paladin
What is a Chief Marketing Officer?
A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market...
Related topics : social marketing strategies for changing public behavior / using social media as a market research tool / using social media for marketing research / media sales and marketing manager job description / new media marketing manager job description
Rebuilding corporate reputations | McKinsey & Company
Rebuilding corporate reputations
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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.
As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...
Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company
Social Media Guidelines - Carolinas Healthcare System
Social Media Guidelines
Social Media Guidelines
Carolinas HealthCare System (Carolinas HealthCare System) recognizes that social media is used more and more for communicating. Social media even can be a great workplace tool. Both Carolinas HealthCare System and team members have roles in the responsible use of social media. When someone identifies themself as working for Carolinas HealthCare...
Related topics : healthcare organizations using social media / should healthcare organizations use social media / internet & social media for corporate and marketing communication / organizations using social media marketing / social media participation guidelines
Reputation Management - Term Paper
Importance of Reputation Management
For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?
What is Reputation and why is It Important?
o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.
o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / social media reputation management / social media and reputation management / importance of reputation management
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Business Administration Diploma - Bow Valley College
The Business Administration Diploma prepares you for a wide variety of in-demand career opportunities by developing key business skills and knowledge that employers are looking for. The program curriculum offers various innovative approaches to learning including seminars, expert guest speakers, case analyses, online business simulations, external consulting projects, and experiential...
Marketing research - Wikipedia
Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to...
Date: 2017-03-06 17:58:45
Related topics : social marketing research / social and cultural environment in global marketing / social and cultural environment in international marketing / cultural and social environment on international marketing / masters degree in social marketing
DigitalMR | Social Media Research | Online Market Research
Social media research seeks to analyse and understand how social media is used in business. It is an integral part of Digital Market Research which is what DigitalMR is all about. The most popular use is marketing and communications, but social media research can also be used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.
Related topics : using social media as a market research tool / using social media for marketing research / social media monitoring for market research / social media analytics market research / social media market research tool
Chapter 8: Rapid Rural Appraisal - Food and Agriculture ...
Rapid Rural Appraisal (RRA) methodology owes much of its early development to Farming Systems Research and Extension as promoted by the Consultative Group on International Agricultural Research Centers (CGIAR). RRA was developed in response to the disadvantages of more traditional research methods, including: the time taken to produce results, the high cost of formal surveys and the low levels of...
MRA Guide to the Top 16 Social Media Research Questions ...
MRA and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.
Social networks engulf everyday life. They represent a place to share news, ideas and information of all kinds. The connections made among people in these networks, and the resulting information...
Date: 2017-03-10 06:55:54
Related topics : location based social media sites / advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research
SF Media - Web Marketing and Web Development Agency ...
Ad Spend Managed (Per Month)
We build lasting relationships with our clients
through hard work and excellent service
Some examples of the work and projects
we've been involved in recently
<div class="w-portfolio-item-details-content-preview"> <img src="http://sf.media/wp-content/uploads/2015/06/thorntons1.jpg" alt="Thorntons"> </div> <div...
Related topics : search engine marketing social media / social media content management system / social media management services cost / social media management services / social media online marketing
Marketing Internships - summerinternships.com
The Dream Careers internship program provides college students with guaranteed internship placement in premier marketing internships. You control the entire placement process, as you work with a Dream Careers Internship Coordinator as they assist in revising your resume, before scheduling interviews with our large network of marketing companies. Before you begin the...
Related topics : social media marketing internships / media marketing internships / companies that use social media marketing effectively / internet & social media for corporate and marketing communication / internet social media marketing services
Digital Brand Media and Marketing Group, Inc. - InvestorsHub
o Reach to Celebrity & A-list Performers
o Territories - US & Europe
o Future territories - UAE and Asia
o Established relationships with media groups like Google
o Poised for the growth in digital marketing & advertising
DBMM GROUP - OUR MARKET
o $26.8 B projected global growth
o 25% of search results for the World's Top 20 largest brands are links to user-generated content
o Spending on...
Social Media Director Job Description - Social Media ...
Following on from my blog post about defining Online Community and Social Media job descriptions , here is a generic Social Media Director job description template.
These job description templates are written with the assumption of a hierarchy of Manager, Head of Department, Director. If the role manages a team or includes strategic or budgetary control, responsibilities can be taken...
Related topics : social media management company business plan / companies that use social media marketing effectively / social media marketing director job description / social media marketing manager job description / social media marketing job description
Namibia - state.gov
World Bank GNI per capita
Millennium Challenge Corporation Country Scorecard
The Millennium Challenge Corporation (MCC) concluded its operations in Namibia in September 2014 at the end of its first compact. Namibia's World Bank rating as an upper middle income country made it ineligible for additional MCC assistance.
2. �Conversion and Transfer...
Date: 2017-03-10 07:11:38
Social Enterprise Cambodia
In one word, yes, but things are always a little more complicated. Social enterprises aim to be sustainable and one way of achieving financial sustainability is by spending less than they earn. This results in profits.
A business that makes profits will usually pay these as dividends to shareholders. Some believe that because social enterprises focus on social value, they must instead...
Related topics : social enterprise network definition / social purpose enterprise network / social enterprise network / business network for corporate social responsibility / social network revenue model
Top 10 social media analytics tools: The VentureBeat index ...
Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?
Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities. For anyone...
Related topics : social media analytics market research / social media analytics tools radian6 / social media analytics tools free / social media analytics tools / using social media as a market research tool
Access Intelligence :: Media & Communications Group
October 11, 2017 | Hilton Midtown | NYC
Folio:'s Eddie and Ozzie Awards is one of the largest and most comprehensive awards programs in the magazine publishing industry. The Folio: Eddie and Ozzie Awards celebrate gorgeous design and uncompromising journalism being created every day--all in one awards program. Open to all consumer, b2b, association, custom and regional, big and small...
Date: 2017-03-09 20:21:04
12 B2B Social Media Case Studies - Online Marketing Blog
Lee Odden ��� B2B Marketing , Content Marketing
Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...
United Media Services LLC - UMS Group - Home Page
UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.
Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...
Date: 2016-12-08 10:22:11
Related topics : social media management company business plan / digital and social media marketing manager job description / social media management company for small business / social media marketing manager job description / social media network marketing services
Integrated Marketing | What is Integrated Marketing?
What is Integrated Marketing?
Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort - across television, radio, print, Internet, and in person - is presented in a similar style that reinforces the brand's ultimate message (See also Brand Marketing ).
Related topics : tri media integrated marketing technologies inc / integrated media marketing / social media marketing campaign plan / companies that use social media marketing effectively / social media marketing campaign examples
12 Best Free Social Media eBooks
A couple of years ago I remember hearing an online marketing "expert" discussing social media with a small group. He was rather importantly announcing that social media was a pointless enterprise for businesses, whether they were big or small. He believed it all to be useless hype, with next to no payoff. This coming from a man proclaiming to be an expert in the field.
While at the time I thought...
Related topics : social media marketing ideas for small business / companies that use social media marketing effectively / social media marketing small business / benefits of using social media for business / social media marketing ideas for business
Advantages of Social Enterprises - Management Study Guide
Social enterprises tend to operate with a purpose of creating value for the society and also generate income (if not wealth). As a thumb rule, the solutions they offer are supposed to be innovative, unique, people and environment friendly; Cost effectiveness is also a huge consideration. All of these are challenges to the sustainability of social enterprises, but the ones that are able to scale...
Date: 2016-09-10 06:31:11
Related topics : advantages of social media marketing for business entrepreneurs / advantages of social media marketing for entrepreneurs / advantages of social media for businesses / advantages of social media marketing / advantages of social marketing
Careers | SoftTech Engineers Pvt Ltd
Developing marketing strategy, budget and plan. Thereby execution of the same for the existing products & services.
Ensuring effective, effective market communications through existing tools which include the company website, print medium, and advertising through new and traditional media.
Analysis of the effectiveness of all marketing efforts and tracking marketing ROI.
Lead generation for Sales team through various marketing...
How To Set Social Networking Policies for Employees ...
Establishing a clear set of social networking policies is important to both the security of your business and of your employees.
By Diana Kelley | Posted April 20, 2010
These days it seems that just about everyone and everything has a Facebook page, a Twitter account, and/or blog. Employees that have responsibility for updating or managing the official Starbucks or Walmart...
Related topics : employee personal social network policy / social networking policies for employees / employee social networking policy / social network policy for employees / employee social networking sites
10 Brands Doing an Amazing Job on Social Media – Adweek
10 Brands Doing an Amazing Job on Social Media
Many sites these days are quick to point out when businesses make mistakes on social media, but it's also a great idea to look to some companies doing a fantastic job on social media.
July 30, 2015
Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it's...
Related topics : social media management company business plan / social media marketing companies / social media management company / social media branding for business / social media brand management
Post your Resume here
Kerline Astre : Resourceful agency executive with a proven history of building, guiding and retaining high-performance teams and strate... More...
Derek Reeves : I am an experienced and skilled manager of both technical and non-technical projects and programs.... More...
Paul Adams : A highly motivated, experienced and charismatic CEO, with great strategic vision plus an...
Related topics : social media analytics market research / social media monitoring for market research / social media for market research / social marketing research / corporate social responsibility and marketing
Template for Success: 5 Keys to Creating a Social Media ...
With social networks becoming more and more ingrained in everyday business
communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base.
So, do you have a plan around social media?
With dozens of social networks that each offer unique benefits, the natural inclination is to jump on every platform, but unless you have...
Date: 2017-03-10 01:46:47
Related topics : social media management company business plan / companies that use social media marketing effectively / social media marketing plan steps / social media network marketing services / benefits of using social media for business
Selligent Corporation SA
Email Marketing Software Comparison
Your email marketing programs can be dramatically improved when implemented as part of a bigger cross-channel strategy.
email marketing software comparison
The Best Email Marketing Programs
When you need a targeted email marketing program, look to Selligent to offer a personalized approach rather than a standard blast program.
Find a SaaS Platform for Your Consumer Lifecycle Marketing
The end goal of consumer lifecycle marketing is to build deeper, more substantial relationships between a...
Date: 2017-03-10 10:55:52
Related topics : social responsibility marketing campaign / social marketing campaign / social responsibility marketing strategy / social responsibility marketing definition / marketing social services
Social network game - Wikipedia
Banner advertisements[ edit ]
As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry.
Video ads[ edit ]
Videos are the ad format with the most revenue per view. They tend to...
Date: 2017-03-05 05:39:03
Pages - Integrated Marketing Communications - 2016 ...
Integrated Marketing Communications
Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today's rapidly changing marketing environment..�This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social...
Related topics : integrated marketing communications media / integrated marketing communications social media / marketing communications media planning / marketing communications social media / marketing communications media mix