The Top 26 Social Media KPIs Marketers Can't Ignore ...

HootSuite Twitter Facebook LinkedIn Google +

How do you measure social? If you're a social media marketer, it's pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but...

Read more


Website: https://blog.hootsuite.com

Related topics : post methode social media / post social media in one place / post social media strategy / articles on social media marketing for business / social media marketing business opportunity

Why going viral is not enough: the shape of effective ...

RSS

16927 people have read this article

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it prompts. In doing so they can report on the additional reach that social media generates, they can claim...

Read more

Date: 2017-03-10 06:11:50
Website: http://www.tnsglobal.com

Related topics : failed social media marketing campaigns / social media marketing campaign plan / social media viral marketing campaign / social media marketing campaign / successful social media campaign

Social media optimization - Wikipedia

Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...

Read more

Date: 2017-02-23 10:51:34
Website: https://en.wikipedia.org

Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools

Social Media Consultant | Social Media Agency | Katie ...

Blog

Get Social

I've been a journalist for 15 years, and during that time, I've watched journalism expand from traditional media to online media, and now, social media. During each shift, my job was to tell compelling stories, and to reach our audience effectively, whether it was through their televisions, laptops, or smart phones.

I've learned a lot about how to build credibility, and how to engage your audience. I always want my stories to get people talking. And those are tools...

Read more


Website: http://katiewagnersocialmedia.com

Related topics : social media audiences differ from those of traditional media because / social media tools for business / social media consultant / online social media / social media agency

Luxury Brands and Social Media: How ... - brandwatch.com

Marketing By Iris Vermeren on April 11th 2014

If your brand's identity is based on an aura of prestige, impeccable service and exclusivity, how do you maintain that quality in the recent era of social networking?

Many luxury brands have a nagging fear when they think about this question: what if it cheapens your prestige?

What's Changed

 

When Brandwatch was founded six or so years...

Read more


Website: https://www.brandwatch.com

Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media marketing / brands using social media

5 Social Media Marketing Apps to Get Comfortable with in ...

Social media marketing is evolving to include high-tech solutions and highly-defined tactics to reach and engage niche target markets. In 2017, more businesses will adopt social media marketing apps, and rework their marketing strategies to increase effectiveness and efficiency.

As a social marketer, having a set of apps that cover your basic responsibilities can help you improve your results...

Read more


Website: https://brand24.com

Related topics : social media marketing apps / social media marketing trends 2017 / social media marketing small business / social media platforms for marketing / social media marketing strategy template

5 digital media campaigns that public health can learn ...

5 digital media campaigns that public health can learn from

by Michele on Feb 25, 2013 o 2:13 pm No Comments

When it comes to high-profile digital media, it's often the big brands -- companies with deep pockets and large public relations teams at their disposal -- that do it best. But that doesn't mean that public health professionals can't learn from major campaigns and adapt their methods to a...

Read more


Website: http://www.publichealthnewswire.org

Related topics : successful social media campaign / social media public relations / social media audience engagement / social media and children's health / best social media campaigns 2012

Top Social Media Conferences 2013 - According to the Experts

March TBA 2014 | Austin, Texas

Pricing: $700 to $1,200

As the biggest digital and social media conference there is, SXSWi is an event every marketer should attend at least once. While there are some quality sessions, the work to find them and the crowd that you have to work through may or may not be worth it. However, the networking is often the best you will find. If you are starting a business...

Read more

Date: 2017-03-10 07:25:36
Website: https://www.socialfresh.com

Related topics : social media marketing conferences / social media marketing events 2013 / social media marketing events 2014 / social media marketing events / social media marketing trends 2013

7 Important Social Media Analytics Tools for Online Retailers

7 Important Social Media Analytics Tools for Online Retailers

August 29, 2014

No Comments

Retailers: if you're not using social media as a marketing avenue, you're missing out.

In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting " higher conversion rates " from customers referred by...

Read more


Website: http://www.receptional.com

Related topics : using social media as a market research tool / free social media analytics tools 2014 / social media analytics tools 2014 / social media analytics tools open source / social media analytics tools free

All the Social Media Advertising Stats You Need to Know

HootSuite Twitter Facebook LinkedIn Google +

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you're still not...

Read more


Website: https://blog.hootsuite.com

Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media advertising companies / social media advertising campaigns

MBA in Social Media Marketing Online | Master’s Program

Tuition & Fees

Target and Engage Customers by Earning an MBA in Social Media

With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...

Read more


Website: http://www.snhu.edu

Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool

Social listening - Easy Social Media Monitoring

See who's talking

about you

People are already talking about you on social media. Media monitoring and social listening make it easy to find them.

Join the discussion

Twitter , Facebook , & Instagram integrations let you reply and engage right from your Mention dashboard.

Monitor on the go

Apps for IOS and Android, Mac and PC let you react immediately from anywhere in the world.

Work with your...

Read more


Website: https://mention.com

Related topics : monitoring social media conversations / social media monitoring companies / social media monitoring tools / social media brand monitoring / social media monitoring for market research

How Social Media Can Help Your Event Marketing Strategy

Image by Nathan Rupert via Flickr

Have you ever hosted a party and promoted it on Facebook? That's social media event marketing, but there's a lot more to it than getting your friends to click 'Join.' Social media is an intrinsic part of how people experience almost every event now, and if you're a marketer, that means lots of new opportunities to get more out of your event marketing strategy....

Read more


Website: https://blog.hootsuite.com

Related topics : social media promotion strategy / social media marketing strategy template / social media marketing campaign cost / social media marketing campaign plan / social media marketing campaign template

The 4 C's of Social Media Marketing for Creatives - HOW Design

By: Roberto Blake |

July 27, 2016

Editor's Note: This article expands on Roberto Blake's 2016 HOW Design Live session on creative self-promotion and social media marketing. Watch the full video of his session at the end of this article.

The 4 C's of Social Media and Marketing for Creatives

Creative Presentation and Approach

Originality isn't always about doing something entirely different or...

Read more


Website: http://www.howdesign.com

Related topics : creative marketing social media / 4 p's of marketing social media / articles on social media marketing for business / social media marketing sites / social media marketing tool

The Social Media Advertising Guide for Twitter, Facebook ...

Written by Matthew Kammerer

Sep 30, 2014 Last updated: Jan 29, 2016 8 minutes to read

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.

I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is...

Read more


Website: https://blog.bufferapp.com

Related topics : social media advertising campaigns / social media advertising effectiveness / social media advertising spend / benefits of social media advertising / social media advertising companies

PR 2.0 Defined – Deirdre Breakenridge

PR 2.0 Defined

Updated - 2014

In 2007, I first shared a definition of PR 2.0 when I launched my blog. The definition focused on social media's media role in PR 2.0, which was used to reach, collaborate and better communicate with bloggers / new influencers, media and consumer audiences directly. Social media is a peer-to-peer approach that allows the public to drive their communications in their...

Read more


Website: http://www.deirdrebreakenridge.com

Related topics : social media tools for pr professionals / social media changed communication / social media impact on communication / using social media for pr / articles about social media communication

7 Easy Ways to Improve Your Social Media Profile

This post will cover the top 7 considerations when analysing your social profiles, in order for your construction business to benefit from an effective social strategy.

1. Review Your Social Media Objectives

It is easy to forget what your business originally wished to achieve from social media; revise this with your marketing team in order to regain focus on why it was that you chose to engage...

Read more


Website: http://www.pauleycreative.co.uk

Related topics : benefits of using social media for business / companies that use social media marketing effectively / social media management company business plan / benefits of social media marketing for business / articles on social media marketing for business

Nielsen to Launch 'Social Content Ratings' With ...

Social Content Ratings."

Nielsen's Social Content Ratings will be the first solution to measure aggregate-level program-related conversation on Facebook and Twitter, including posts shared with friends and family, with followers, and publicly. The expanded ratings are slated for commercial availability in the first half of 2016 and will be made available in all markets where Nielsen Twitter TV...

Read more


Website: http://www.nielsen.com

Related topics : social media tv ratings / social media content management system / social media content / social network content management system / social media rating system

10 Top Social Media Monitoring & Analytics Tools

06-03-2013 by melissaoconnor

Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want. It's clear that social media is valuable, but measuring �ROI proves to be a challenge.

And, with all of the statistics available, it...

Read more


Website: http://tweakyourbiz.com

Related topics : free social media monitoring tools 2013 / using social media as a market research tool / social media tools for business 2013 / free social media tools for business / free social media monitoring tools facebook

A list of every hidden journalism-related social media ...

Click to email this to a friend (Opens in new window)

By Melody Kramer o August 3, 2015

I'm overwhelmed by the number of different platforms that journalists use to share information, tips and job notices with each other. There are conferences and symposiums, not to mention Facebook groups and Slack channels and Twitter chats and listservs.

I prefer Twitter to the other mediums: it's open and...

Read more


Website: http://www.poynter.org

Related topics : social media public relations / journalism and social media / social media audience engagement / social media jobs from home / social media job search

Social Media Strategy: The 7 Types of Social Media Users

Business owners and management teams tend to struggle over understanding audience behavior when refining their social media strategy. After all, it is a strange thing, isn't it? They were interested enough to like your Facebook page and follow you on Twitter but they never show your posts any love. What gives?

We sometimes forget we are dealing with real people online and fail to distinguish the...

Read more

Date: 2017-03-09 12:43:55
Website: http://topdogsocialmedia.com

Related topics : 7 types of social media users / different types of social media users / 3 types of social media users / 6 types of social media users / social media types of users

6 Common Social Media Marketing Mistakes | Kraus Marketing ...

Kraus Marketing on July 30, 2015

Avoiding these social media blunders can greatly improve your brand's marketing efforts.

Social media is no longer an optional part of your marketing strategy, it is as mandatory as having a business card and website. With a simple click, you can reach a diverse audience quickly and efficiently. Your presence online basically acts as your business's storefront;...

Read more


Website: https://krausgroupmarketing.com

Related topics : 6 social media marketing mistakes to avoid / common social media marketing mistakes / search engine marketing social media / social media marketing mistakes to avoid / biggest social media marketing mistakes

How BBC News Reach Audiences On Social Media | The Whip

Interview: How BBC News Reach New Audiences on Social Media

What's it like to cover the world's news through news feed, timeline and Snapchat?

BBC's London News Room

As one of the world's best-known news brands, BBC News have long been figuring out the best way to reach their global audience on social media.

We talked to Social Media Editor Mark Frankel about how they're reaching millions...

Read more


Website: https://www.newswhip.com

Related topics : new social media sites like facebook / social media audience engagement / social media audience / social media news / social media sites like facebook

How to Build Social Media Into Your Content Marketing ...

For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different . Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing processes :

Listening to your audience to understand what they...

Read more


Website: http://contentmarketinginstitute.com

Related topics : social media types of content / social media marketing plan example / social media marketing strategy example / organizations using social media marketing / social media content

Our 13 Best Social Media Marketing Tips EVER! | WordStream

Home : Blog : Our 13 Best Social Media Marketing Tips EVER!

Our 13 Best Social Media Marketing Tips EVER!

Last updated: Nov 29, 2016

Social Media

Just like the audiences you're hoping to target on Facebook and Twitter, there's no one-size-fits-all approach to social media marketing . The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you...

Read more

Date: 2017-03-10 06:09:45
Website: http://www.wordstream.com

Related topics : social media market opportunity / post social media strategy / companies that don't use social media effectively / social media campaign ideas facebook / social media optimization tips

Creating a Social Media Policy - TechSoup

As nonprofits turn to social media, policies to govern their use have become the new frontier. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. What's involved in creating one?

About the Authors

Andrea Berry, Director of Partnerships and Learning, Idealware

Ben Stuart, Freelance Writer

TechSoup...

Read more


Website: http://www.techsoup.org

Related topics : organizations that use social media effectively / internal social media policy example / social media policy examples / organizations using social media / social media participation policy

Social Media Advertising: The Complete Guide

Image via Matt Wade under CC0 1.0

Social Media Advertising: The Complete Guide

HootSuite Twitter Facebook LinkedIn Google +

It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013 , and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The...

Read more


Website: https://blog.hootsuite.com

Related topics : social media ad spend emarketer / social media ad spend 2013 / social media ad spend 2016 / ad age social media guide / advertising age social media guide

Marketing buzz - Wikipedia

Strategies[ edit ]

Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...

Read more

Date: 2017-02-19 12:09:41
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies

Building social media into your church online outreach ...

In the last few years, social media has become a major component of the Internet. Why is it so popular? Anyone can do it. No technical or writing skills are needed. There are huge opportunities, both for individuals and churches.

This awareness is growing, and there are frequent social media training days springing up in towns and cities. There are many webpages explaining how to use social...

Read more


Website: http://www.internetevangelismday.com

Related topics : organizations that use social media effectively / sports organizations using social media / organizations using social media / church social media / why use social media

The Legal Implications of Social Networking: The Basics ...

Posted in ECPA, Social Networking

We are in the midst of a communications revolution.   Use of social media for communication purposes continues to grow, while "old school" messaging media like email is on the decline .  Facebook reportedly has reached 700 million users worldwide and is putatively valued at $50 billion dollars. Advertising revenue expected to be generated from social media is...

Read more


Website: http://www.infolawgroup.com

Related topics : social media activism criticism / new social media sites like facebook / new social media sites / benefits of social media for small businesses / 3 types of social media users

The Best Times to Post on Social Media ... - ShortStack

Have you wondered about the times of day your content is most likely to be shared on social media networks?

Do you know during which days of the week your followers are the most highly engaged?

Is the time of engagement different on Facebook than on Twitter or on Instagram? 

Creating and posting awesome content on social media platforms...

Read more


Website: http://www.shortstack.com

Related topics : post social media strategy / post social media / social media content / social media platforms / social media network

Social Media Breakdown: TOMS Social Media Marketing ...

Social Media Breakdown: TOMS Social Media Marketing

Submitted by Sarah McNew on Sun, 05/19/2013 - 20:00

Very few companies can enter into a well-established market space and completely turn it on its heels (pun intended), but that's exactly what TOMS did when it entered the shoe industry in 2006. No, it wasn't the Argentinean alpargata inspired design that caught the eye of potential...

Read more


Website: http://www.socialtoaster.com

Related topics : social media marketing companies / 10 steps to a successful social media marketing strategy / social media marketing strategy steps / social media marketing strategy example / social media marketing ideas facebook

6 Stages for Social Media Influencer Engagement

Do you know who the key influencers in your industry are?

What is your strategy for finding and engaging with these influencers on social media?

or...

... do you not bother with them at all?

Influencers in your industry who are active on social media are likely to have a large following and can help you attract a new audience for your products and services....

...if you build a relationship with...

Read more


Website: http://www.razorsocial.com

Related topics : media and social influences / social media audience engagement / social media engagement / social media monitoring tools free / social media monitoring tools

Best Media Monitoring Tools for Public Relations: Top 100

Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren't worth the time it takes to look for them. So what's a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), "Here we are to save the day!"

We put our pointed little head...

Read more


Website: http://everything-pr.com

Related topics : new social media sites like facebook / new social media sites / social media management system free / social media management system / best social media campaigns 2015

Internet Marketing Company | Leading Digital Marketing ...

Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is...

Read more


Website: http://www.internetmarketinginc.com

Related topics : companies that use social media marketing effectively / search engine marketing social media / search and social media marketing for international business / social media marketing campaign plan / social media marketing degree online

How Much Does it Cost to Outsource Social Media Marketing?

Digital PR, social media and content marketing for startups and small businesses.

How Much Does Social Media Marketing Cost?

| costs of social media marketing , marketing with facebook , marketing with Twitter , online PR , online pr agencies , Online PR agency , social media marketing , Web content writing

The question that we get most often about social media marketing is how much it costs --...

Read more


Website: http://www.contentfac.com

Related topics : digital media marketing strategy / direct marketing media strategy / online media marketing and advertising magazine / online media marketing and advertising / online media marketing strategy

KairoswebTV Pioneers Online PR, Social Media Communication ...

LAGOS, Nigeria, February 14, 2017 /PRNewswire/ --

Plus Start Your Own Online-TV Solution�

KairoswebTV , the proprietary and sole online-TV network in Nigeria, today announced the launch of its online PR and social media communication platform, DigitalPR-Wire ( www.digitalprwire.com ), which has been specifically designed for online press release distribution, monitoring, analytics and social...

Read more

Date: 2017-03-10 08:05:10
Website: http://www.prnewswire.co.uk

Related topics : online pr social media / marketing communications social media / social media press release distribution / social media online marketing / pr firms social media

Go Viral on 7 Social Media Marketing Platforms - Udemy

Go Viral on 7 Social Media Marketing Platforms to your Wishlist.

Go Viral on 7 Social Media Marketing Platforms

Secrets to Increase Profit, Fans, Engagement & Reach on YouTube, Facebook, Pinterest, Twitter, Google+, Quora & Linkedin

4.1 (367 ratings)

Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors...

Read more


Website: https://www.udemy.com

Related topics : difference between social media and viral marketing / social media viral marketing examples / advantages of social media marketing for small business / free social media marketing online course / free social media marketing courses

Six social-media skills every leader needs | McKinsey ...

The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.

Social media also adds new dimensions to these traits. For example, it requires the ability to create...

Read more


Website: http://www.mckinsey.com

Related topics : social media audiences differ from those of traditional media because / describe different types of social media tools and applications / new social media tools / differences between social media tools and applications / companies that use social media marketing effectively

How to Create Social Media Buttons for All the Top Social ...

October 6, 2016 // 8:00 AM

How to Create Social Media Buttons for All the Top Social Networks

Tweet

Social media is an extremely valuable tool for promoting your marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

To address this, we've put together a...

Read more


Website: https://blog.hubspot.com

Related topics : new social media sites like facebook / top social media websites 2016 / social media sites like facebook / creating a social media website / top new social media websites

What is Social Media Optimization? 12 Tips to Make it ...

Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.

Both work hand in glove.

But there is a fundamental...

Read more


Website: http://blog.heyo.com

Related topics : social media optimization tips / social media optimization sites / social media optimization company / social media optimization tools / social media optimization strategy

KairoswebTV Pioneers Online PR, Social Media Communication ...

LAGOS, Nigeria, Feb 14, 2017 (PR Newswire Europe via COMTEX) -- LAGOS, Nigeria, February 14, 2017 /PRNewswire/ --

Plus Start Your Own Online-TV Solution

KairoswebTV [ http://www.kairosweb.tv ], the proprietary and sole online-TV network in Nigeria, today announced the launch of its online PR and social media communication platform, DigitalPR-Wire ( www.digitalprwire.com [...

Read more


Website: http://www.marketwatch.com

Related topics : online pr social media / marketing communications social media / social media press release distribution / social media online marketing / pr firms social media

Why Social Media Advertising Is Set To ... - Marketing Land

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015,�just ten years later.

Online advertising is a natural choice for modern businesses, but after the decline of the banner ad ,...

Read more

Date: 2017-03-10 00:06:02
Website: http://marketingland.com

Related topics : social media advertising spend / social media advertising campaigns / social media advertising effectiveness / social media advertising / four types of social media users

Social Media – UCT Online Short Course | GetSmarter

University of Cape Town (UCT)

Language:

Introduction

Become an asset to your business by becoming an expert in social media marketing.

With 13 million South Africans on Facebook, 2.68 million on Instagram and 7.4 million users on Twitter, social media marketing is a key tool for reaching new audiences and boosting sales. *

This UCT Social Media online short course is a great opportunity to grow...

Read more

Date: 2017-03-09 01:01:05
Website: https://www.getsmarter.com

Related topics : social media online marketing / social media marketing business opportunity / social marketing online course / online media marketing courses / using social media marketing

Social Media Management Software for Agencies - Unlimited ...

Social media agencies can use SMhack's exhaustive competitor tracking reports to gain new clients by comparing their brand to the competition. Nothing scares a client more than knowing that they don't have a strategy against their rival's growth. Get a foot in the door using these reports to get those elusive clients.

Team members stay rent free

SMhack believes in the power of teamwork and that is...

Read more

Date: 2017-02-20 11:00:29
Website: https://smhack.io

Related topics : social media software for agencies / social media software management / social media management tools / social media agency / social media brand management

Social | Social Media Optimisation & Audience Management

Use social metadata as an asset

Social advertising

Research and insight

innovation in social.

We were quick to identify the opportunities in social and began running social ads in 2008.

We combined our shared heritage with Jaywing of innovation, creativity, measurement and data-lead communications to create Jaywing PR . It's a new type of PR agency, built for a more complex world of fast moving multi-channel communication.  

Our innovation continues, with social metadata used in our unique approach to...

Read more


Website: https://www.epiphanysearch.co.uk

Related topics : brands using social media / using social media for pr / social media audience engagement / why use social media / using social media marketing

How to Hire a Content Marketing Manager - Digital Marketer

(SMM) Social Media Manager

(CM) Community Manager

Developing and managing a content marketing strategy that supports organizational goals across all brands and customer avatars, from the top to the bottom of the marketing and sales funnel including [ENTER ORGANIZATIONAL GOALS e.g. Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining...

Read more


Website: http://www.digitalmarketer.com

Related topics : digital and social media marketing manager job description / search engine marketing social media / organizations using social media marketing / smm (social media marketing) ??? / using social media as a market research tool

6 Social Media Recruiting Strategies You Should Be Doing

/ human resources social business Social Media Social Recruitment

share on:

Some people are still skeptical about social media recruiting, though I can't figure out why. The success stories on both companies and individuals finding their dream match through a social media recruitment campaign keep rolling in. Stacy Lambe got hired by  BuzzFeed  because of a meme he created of Hillary Clinton....

Read more


Website: http://www.talentculture.com

Related topics : social media strategy for recruitment / using social media for recruitment / social media for recruitment companies / social media for recruitment agencies / social media for recruitment courses

9 of the Best Free Social Media Analytics Tools - Pamorama

471

Want to know what's working on social media?

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you're already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of...

Read more


Website: http://pamorama.net

Related topics : social media analytics tools free / social media analytics tools / free social media marketing tool / free social media monitoring tools facebook / social media monitoring tools free

IBM Watson Analytics for social media analysis - KDnuggets

KDnuggets Home » News » 2016 » Feb » Software » IBM Watson Analytics for social media analysis (  16:n08  )

IBM Watson Analytics for social media analysis

By Geethika Bhavya Peddibhotla , KDnuggets.

What would you do when you have a critical decision to make & your data scientist or the business analyst is not available? Enter IBM Watson Analytics. Just Ask Watson!

IBM Cognitive Computing...

Read more

Date: 2017-03-10 05:34:53
Website: http://www.kdnuggets.com

Related topics : social media analytics tools open source / social media analytics tools india / social media analytics tools 2015 / social media analytics tools / social media analytics