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3 selected articles

The Social Media Advertising Guide for Twitter, Facebook ...

Written by Matthew Kammerer

Sep 30, 2014 Last updated: Jan 29, 2016 8 minutes to read

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.

I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is...

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Related topics : social media advertising campaigns / social media advertising effectiveness / social media advertising spend / benefits of social media advertising / social media advertising companies

Social Media Strategy in 2017: How to Create an ...

Jan 20, 2017 Last updated: Jan 20, 2017 7 minutes to read

Crafting an effective social media strategy to help you achieve your goals can be a real challenge.

Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.

There are so many goals we could potentially focus...

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Related topics : social media market opportunity / top new social media websites / new social media websites 2017 / new social media websites / post social media strategy

Where Social Media Is Headed in 2017: The Biggest Trends ...

- Quickfire: Pinterest, LinkedIn, YouTube


2016 has been another record-setting year for Facebook. In their latest earnings report , the Menlo Park-based company shared that it earned $7.01 billion in revenue during Q3 2016 and now has 1.79 billion monthly users (up 16% from Q3 2015).

Here're some highlights from Facebook's 2016:

Significant launches

Marketplace : A convenient...

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Related topics : social media tools for business 2016 / social media tools for business professionals / social media marketing trends 2017 / social media tools for business 2015 / free social media tools for business