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6 selected articles
Social Media Dominates Asia Pacific Internet Usage - Nielsen
Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen's Asia Pacific Social Media Report.
The survey found that three of the seven biggest global online brands are social media sites - Facebook, Wikipedia and YouTube. Close to three quarters of the world's Internet population (74%)...
Related topics : new social media sites like facebook / social media sites in china / social media sites like facebook / internet social media sites / social media network sites
How Social Media Impacts Brand Marketing | Nielsen
Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
Social media plays an important...
Related topics : brands using social media / social media brand building / using social media for marketing research / social media branding / social media market research companies
Nielsen to Launch 'Social Content Ratings' With ...
Social Content Ratings."
Nielsen's Social Content Ratings will be the first solution to measure aggregate-level program-related conversation on Facebook and Twitter, including posts shared with friends and family, with followers, and publicly. The expanded ratings are slated for commercial availability in the first half of 2016 and will be made available in all markets where Nielsen Twitter TV...
Related topics : social media tv ratings / social media content management system / social media content / social network content management system / social media rating system
Nielsen Launches ‘Nielsen Twitter TV Ratings’
Metrics include first-ever measure of how many people view TV-related Tweets
New York - Oct. 7, 2013 - Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors"--the number of people...
Related topics : social media tv ratings / social media market research companies / using social media to conduct market research / social media audience engagement / social media marketing twitter
2016 Nielsen Social Media Report
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"What's next?" That question drives our industry every day. Answering it isn't easy. You don't get there using conjecture or assumptions--you get there using passion, precision, experience and rigorous science. And when it comes to measuring the breakneck evolution of social media--answering the question can be as difficult as it is vital. But when you take a closer look at...
Related topics : brands using social media / social media branding / social media services company / social media for recruitment companies / social media connection
Advertising Effectiveness | Ad Spend | Nielsen
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ADVERTISING EFFECTIVENESS
Advertising isn't rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans.
What's Working? What's Not?
That's what you need to know about your advertising campaign to decide whether your ad spend is delivering...
Related topics : online media marketing and advertising / online media marketing & advertising
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