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7 selected articles
Don't Make These 9 Social Media Marketing Mistakes
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Social media marketing should be part of your strategy.
Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in...
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15 Fantastic Books on Social Media Marketing - Pamorama
With more than 100 practical tips, tricks, and insights, Guy Kawasaki and Peg Fitzpatrick present a bottom-up strategy for creating a focused, thorough, and compelling presence on the most popular social media platforms -- from building a foundation to execution.
In this step-by-step guide, Michael Hyatt takes readers behind the scenes into the new world of social media success, and shows...
Related topics : 10 steps to a successful social media marketing strategy / social media marketing strategy steps / social media marketing strategies / social media marketing strategy / organizations using social media marketing
The 6 Types Of Social Media Users - Social Media Marketing
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At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.
Google knows what you're interested in, but not what you've done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea.
Social media...
Related topics : 6 types of social media users / different types of social media users / using social media marketing / 3 types of social media users / social media network marketing
9 of the Best Free Social Media Analytics Tools - Pamorama
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Want to know what's working on social media?
Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you're already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of...
Related topics : social media analytics tools free / social media analytics tools / free social media marketing tool / free social media monitoring tools facebook / social media monitoring tools free
10 Examples of Social Media ROI [Infographic] | Pamorama
Does social media drive ROI? Many brands are still plagued by this question.
The immediacy and visibility offered by social media marketing has convinced most business owners that it's worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets...
Related topics : companies that use social media marketing effectively / social media marketing roi calculator / social media marketing roi / social media marketing campaign examples / using social media marketing
Using Social Media as a Communication Tool [Infographic]
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Social media is about more than marketing and branding -- it's quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. In fact, social media is transforming the way organizations communicate -- the many social tools that are available today are very...
Related topics : companies that use social media marketing effectively / companies that use social media effectively / organizations using social media marketing / organizations that use social media effectively / organizations using social media
The Role of Color in Marketing | Pamorama
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Use the right colors to increase brand recognition and drive purchasing.
It's more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it's also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels...
Related topics : advantages of using social media for market research / companies that use social media marketing effectively / using social media for marketing research / using social media marketing / social media marketing sites
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