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Social Marketing - Browse - Resources - PHE Alcohol ...
Alcohol Social Marketing For England. Further tools, support and guidance.
Welcome to the Social Marketing pages. Here you can access the 2009 and 2010 toolkits.
This 2010 toolkit �provides guidance for...
Website:
https://www.alcohollearningcentre.org.uk
Related topics : social marketing toolkit / social marketing resources / social marketing tools / social activism marketing / social marketing programme
Social marketing FAQs | The NSMC
Social marketing FAQs
What's the difference between social marketing and commercial marketing?
Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.
As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...
Date: 2017-03-10 07:12:41
Website:
http://www.thensmc.com
Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing
Social Marketing Definition
Social Marketing Definition
Written by Winthrop Morgan ��
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.�
�Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and...
Website:
http://www.i-socialmarketing.org
Related topics : international social marketing association isma / european social marketing association / marketing social research association / social marketing association / definition of social marketing concept
Social Marketing Definition
Written by Winthrop Morgan ��
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.�
�Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater...
Website:
http://www.i-socialmarketing.org
Related topics : international social marketing association isma / european social marketing association / marketing social research association / social marketing association / definition of social marketing concept
Social Marketing PGCert - University of Brighton
Course in detail
Course structure
The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.
You take a Social Marketing module over four consecutive days, with additional supervision and assessment...
Website:
https://www.brighton.ac.uk
Related topics : social marketing strategies for changing public behaviour / marketing public health strategies to promote social change / social marketing model of behaviour change / social marketing strategies for health promotion / health promotion social marketing theory
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
What is social marketing? | The NSMC
Segmentation
Methods mix
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Website:
http://thensmc.com
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Alcohol social marketing - Toolkit (2009) - Social ...
What is higher risk drinking?
Higher risk drinkers (previously called harmful drinkers) are:
Men who regularly consume over 50 units of alcohol per week
Women who regularly consume over 35 units of alcohol per week
Men drinking between 22 and 49 units per week and women drinking between 15 and 34 units per week are at an increasing risk of alcohol-related illness (previously called hazardous...
Website:
https://www.alcohollearningcentre.org.uk
Related topics : national social marketing centre it's our health / national social marketing centre nsmc / national social marketing centre case studies / national social marketing centre 2010 / four p's of social marketing mix
Institute for Social Marketing – University of Stirling
Institute for Social Marketing
Institute for Social Marketing
The Institute for Social Marketing (ISM) is the UK's leading social marketing research centre, bringing over 35 years' experience to the study and dissemination of social marketing theory and practice. ISM conducts research in three areas:
The use of social marketing concepts and theory to understand health behaviour and to inform...
Website:
http://www.stir.ac.uk
Related topics : social marketing public health / social marketing strategies for changing public behaviour / social marketing public policy / social marketing institute / social marketing centre uk
What is social marketing? - Best practice in social ...
Social marketing uses a range of techniques and approaches, commonly known as a 'marketing mix', to change people's behaviour in a clearly defined and positive way. Its aim is to achieve a particular 'social good', rather than commercial benefits - even though it uses many of the same methods as commercial advertising and marketing.
However, social marketing can also use techniques that are not...
Website:
https://www.alcohollearningcentre.org.uk
Related topics : national social marketing centre benchmark criteria / national social marketing centre nsmc / national centre social marketing / social marketing best practices / differences between social marketing and commercial marketing
agency:2 | Social Media Agency | Social Media Marketing
Since agency:2 was launched, we have established ourselves as a truly global social media agency, supercharging social media marketing ad programmes. Our proprietary ad software allows us to increase audience size & maximise sales.
Our social ad technology combined with our proven experience...
Website:
http://www.agency2.co.uk
Related topics : social media marketing agency / social media ad agency / social media software for agencies / social media agency / social media marketing campaign
SEO, SEM, Social media and Digital marketing Course
Placement opportunity
About the Digital Marketing Programme
All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and...
Website:
https://www.aima.in
Related topics : marketing digital / digital media marketing jobs in india / digital media marketing definition / digital media marketing plan / digital media marketing strategy
Application of social media in marketing of library and ...
PhD, Associate Professor, Department of Library and Information Science, The Islamia University of Bahawalpur, Pakistan. E-mail: dr.rubytariq (at) gmail.com
Received December 1, 2011; Accepted May 14, 2012
Abstract
The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the...
Date: 2012-08-01 22:45:43
Website:
http://www.webology.org
Related topics : students should not use social networking sites / new social media sites like facebook / social media market opportunity / different types of social media users / social media terms of use
Digital Marketing Archives – Marketing Teacher
Digital Advertising
Digital Advertising
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...
Website:
http://www.marketingteacher.com
Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine
Social Business and Sustainable Marketing | University of ...
Social Business and Sustainable Marketing
MSc/PgDip/PgCert
Business School of the Year
Industrial Placement
3 good reasons to study Social Business and Sustainable Marketing at Salford
1.
Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow
2.
Learn to develop creative and original solutions to address key social...
Website:
http://www.salford.ac.uk
Related topics : search and social media marketing for international business / social media marketing for business schools / social media marketing business opportunity / social marketing business / social marketing sustainability
Digital Marketing Institute Testing - Pearson Vue
Digital Marketing Institute Testing
The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital standard than any other certification body.
The world's largest digital brands and agencies work with the Digital Marketing Institute to develop and validate the course syllabuses, which are delivered by...
Website:
http://www.pearsonvue.com
Related topics : master in digital & social media marketing / diploma in social media marketing and online reputation management / digital media marketing courses / digital media marketing strategy / certificate in digital media marketing
Seoul Declaration of the Global Social Forum 2013 | RIPESS ...
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Resources
Seoul Declaration of the Global Social Forum 2013
8/11/2013
Click here to download the PDF version
Global Crisis and Social Economy
The financial crisis of 2008, which triggered the European fiscal crisis in 2011, has eventually led to recent financial instability in Asian countries and in resource-abundant nations. It is undeniable that undue emphasis on...
Website:
http://www.ripess.org
Related topics : social economy and sustainability research network / social solidarity economy network / sharing economy social network / seoul social economy network / social economy research network
Digital Marketing Course New Zealand | NZIE
DIPLOMA IN DIGITAL MARKETING (Applied) (Level 7)
New Zealand's first NZQA-approved Digital Marketing qualification
Today's marketing world is more digital than ever and there has never been a more important time to connect with businesses and people.
This cutting edge programme is designed to equip you with the skills needed to apply a real understanding of the many tools, resources and digital...
Date: 2017-03-10 10:17:20
Website:
http://www.nzie.ac.nz
Related topics : digital media marketing courses / digital media marketing plan / digital media marketing strategy / digital media marketing / marketing digital
Marketing Theory of Exchange - Strategic-Planet
Back in 1975 a chap called Bagozzi introduced the Marketing Theory of Exchange that has become essential to all elements of marketing research and practice. He posited that there were three types of exchange: Restricted, General and Complex. What we are going to now do is see how it relates to social marketing.
The first, 'Restricted Exchange' (see figure 1) refers to a two party reciprocal relationship and is the classical customer (A) to salesman (B) association or in the context of social marketing the targeted individual and the social marketing organisation.
Figure 1: Bagozzi's Restricted...
Website:
http://www.strategic-planet.com
Related topics : social exchange theory relationship marketing / exchange theory social marketing / health promotion social marketing theory / marketing social research association / research articles on social marketing
Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing
Executive Diploma in Digital Marketing - hkma.org.hk
Enquiries
Introduction
With nearly 5 mil netizens and 2 mil online shoppers in Hong Kong, digital marketing is a growing trend and cost-effective way to acquire and engage customers, not to mention if your company aims at the global market. According to the "Advertising Spending Projections 2012" survey organized by Hong Kong Advertisers Association, although TV (27%) and newspapers (22%) still...
Website:
https://www.hkma.org.hk
Related topics : digital media marketing courses / digital media marketing plan / digital media marketing strategy / digital media marketing / companies that use social media marketing effectively
Social impact bond - Wikipedia
UK[ edit ]
The chief secretary to the Treasury, Liam Byrne , announced that Social Impact Bond trials could be expanded across government departments. "The Department for Children, Schools and Families have pledged to explore the potential of SIBs to lever in additional resources to support early intervention approaches with children and young people," he said in Parliament."Communities and Local...
Date: 2017-02-28 07:44:01
Website:
https://en.wikipedia.org
Related topics : impact social network / service provider social network / social marketing centre uk / social network developers uk / national social marketing center uk
Firefly Communications - Pan-European Technology PR Agency
Firefly Communications is a cross-channel communications and PR agency for a wide variety of organisations. We provide go-to-market commercial messaging, paid and organic social media campaigns,...
Website:
http://www.fireflycomms.com
Related topics : social media marketing campaign / social media marketing messages / social media marketing commercial / marketing communications social media / social media marketing agency
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
Digital Marketing | University of Salford, Manchester
Accredited by
Course Details
The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.
Semester 1
Digital Marketing and Analytics
During your time with us, you'll examine products and services which are highly desirable to consumers online, while running real-life digital marketing campaigns by...
Website:
http://www.salford.ac.uk
Related topics : search engine marketing social media / search and social media marketing university of salford / search and social media marketing for international business / search and social media marketing salford / search & social media marketing
About us | Social Media Marketing from Blue Sky
We're an agency based in Warrington, Cheshire with over 10 years experience in social media and digital marketing.
Managing Owner and Owner Helen Pritchard, who has worked previously as a recruitment consultant, leads a team passionate about helping other business to be successful.
We love herbal tea, meeting new people and as an employer helping mums with flexible working conditions - ensuring...
Website:
http://blueskydigitalmarketing.co.uk
Related topics : 10 steps to a successful social media marketing strategy / social media marketing ideas for small business / social media marketing small business / social media management company for small business / companies that use social media marketing effectively
Chapter 8: Rapid Rural Appraisal - Food and Agriculture ...
Rapid Rural Appraisal (RRA) methodology owes much of its early development to Farming Systems Research and Extension as promoted by the Consultative Group on International Agricultural Research Centers (CGIAR). RRA was developed in response to the disadvantages of more traditional research methods, including: the time taken to produce results, the high cost of formal surveys and the low levels of...
Website:
http://www.fao.org
Related topics : marketing social research association / social marketing research / social marketing evaluation / product social marketing
Lead Generation Company in Mumbai | Digital Media Agency
Our Approach
Results!!!
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like...
Date: 2017-01-11 08:12:02
Website:
http://www.firstoption.in
Related topics : social media marketing services pricing india / top social media marketing companies in india / social media marketing companies in south india / social media marketing companies in india / social media marketing services pricing
Access denied | Indian School of Business (ISB)
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Digital and Social Media Marketing Strategies
Proliferation of digital devices, mobile platforms and applications means there is a dire need to move from traditional to new methods of marketing. The advantage with digital is that it...
Date: 2017-03-10 07:08:46
Website:
http://www.isb.edu
Related topics : social media marketing tool / social media marketing business opportunity / social media marketing for business schools / advantages of social media marketing over traditional marketing / advantages of social media marketing strategy
CSR: A marketing tool? | Business Standard News
CSR: A marketing tool?
Coca-Cola's Support My School initiative in India has been touted as one of the biggest CSR initiatives by corporate India and is beamed on NDTV with a lot of fanfare. Coca-Cola is not the only company that has effectively bundled, branded and communicated its CSR efforts; too many companies have started communicating their CSR efforts too early in too conspicuous a...
Website:
http://www.business-standard.com
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and marketing / companies that use social media marketing effectively / benefits of social media marketing for business
CIT - Cork Institute of Technology - Digital Marketing ...
Marketing and International Business
Timing Details
Participants will attend classes for 4 full Saturdays and 15 Tuesday evenings over a 15 week period. Some classes will be delivered in an online environment. All lab classes and workshops will be held on-campus at CIT Bishopstown. Course fee is EUR1,500.
Course Fee: EUR1,500
Course commences on 4th February 2017.
Course Summary
This short...
Website:
http://www.cit.ie
Related topics : digital media marketing strategy / certificate in digital media marketing / search and social media marketing for international business / best social media websites for businesses / digital media marketing courses
Social Media Conference – Social Media Results For PR & Comms
Social Media Results Conference - Practical Strategies, Maximum Impact: To view the full conference programme, click here .
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair's Opening Remarks
Liam Harrington, Co-Founder & CEO, UNILAD
Bradley Tooth, Social Media Manager, Telefónica UK
Xander Kaplan, Senior Brand Manager, Digital &...
Website:
http://www.prsocialmediaconference.com
Related topics : social media brand management / integrated marketing communications social media / social media marketing agency uk / hotel social media reputation management / social media marketing conferences
Study on the impact of marketing through social media ...
Study on the impact of marketing through social media, online games and mobile applications on children's behaviour
Children spend increasing amounts of time online, and television has to a great extent been replaced by Internet both as an information source and a leisure activity among youngsters. The Internet has also overtaken television as the medium for advertising in Europe, and children...
Date: 2016-11-23 08:59:23
Website:
http://ec.europa.eu
Related topics : social media online marketing / advertising internet marketing media online / online media marketing and advertising / online media marketing & advertising / social media marketing best practices
Digital Marketing Manager Job Description | Charter Selection
The Digital Marketing Manager oversees the digital marketing strategy for the company.
Duties of the Digital Marketing Manager:
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing...
Website:
http://www.charterselection.com
Related topics : digital and social media marketing manager job description / digital media marketing manager job description / digital social media marketing job description / digital media marketing strategy / social media marketing manager job description
Health Inequalities - Social Determinants of ... - YouTube
These three films, produced by the National Social Marketing Centre, follow the work of three ground-breaking projects taking place across Europe that address the social...
Website:
youtube.com
Related topics : national social marketing centre it's our health / national social marketing centre address / national centre social marketing / social marketing public health / social marketing health
Executive Certificate in Digital and Social Media Marketing
Executive Certificate in Digital and Social Media Marketing
Programme Objectives
Upon successful completion of this programme, students are expected to be able to:
assess and adopt different digital marketing channels such as email marketing, online PR, search engine marketing and mobile marketing as appropriate;
develop digital marketing plans for organizations;
utilize the latest digital media...
Website:
http://www.polyu.edu.hk
Related topics : certificate in digital media marketing / digital media marketing strategy / digital media marketing plan / digital media marketing courses / digital media marketing
36 Resources