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Institute for Social Marketing – University of Stirling

Institute for Social Marketing

The Institute for Social Marketing (ISM) is the UK's leading social marketing research centre, bringing over 35 years' experience to the study and dissemination of social marketing theory and practice. ISM conducts research in three areas:

The use of social marketing concepts and theory to understand health behaviour and to inform...

Website: http://www.stir.ac.uk

Related topics : social marketing public health / social marketing strategies for changing public behaviour / social marketing public policy / social marketing institute / social marketing centre uk

Who We Are | Social Media Marketing Institute

SMMI, the Social Media Marketing Institute, is a leading provider of training programs that focus on the professional, ethical and responsible use of web technologies as a part of a comprehensive marketing...

Website: http://www.smminstitute.info

Related topics : social media marketing institute / social media marketing program / social media marketing strategies / social media marketing strategy / social media marketing class

Digital Marketing Institute Testing - Pearson Vue

Digital Marketing Institute Testing

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital standard than any other certification body.

The world's largest digital brands and agencies work with the Digital Marketing Institute to develop and validate the course syllabuses, which are delivered by...

Website: http://www.pearsonvue.com

Related topics : master in digital & social media marketing / diploma in social media marketing and online reputation management / digital media marketing courses / digital media marketing strategy / certificate in digital media marketing

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

Social Media Marketing Institute | Facebook

Social Media Marketing workshop tomorrow night. It is only $25. I will be sharing the latest in social media marketing and if your a business owner, you need to attend or risk getting left behind.

Look forward to seeing you there!

· 9 janvier ·

Social Media...

Website: facebook.com

Related topics : social media marketing institute / social media marketing firm / market social media / marketing through social media / social media needs

30 social media marketing statistics - customerthink.com

According to Content Marketing Institute and Marketing Profs, "B2B Content Marketing 2017: Benchmarks, Budgets and Trends" report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe�to be critical to content marketing success in the new year.

More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social...

Date: 2017-03-10 05:19:48
Website: http://customerthink.com

Related topics : one source media and marketing / organizations that use social media effectively / using social media as a market research tool / using social media to conduct market research / social media market research tool

Social Media Platforms 2015 [Research] - Heidi Cohen

Social Media Platforms 2015 [Research]

Posted on May 27, 2015 by Heidi Cohen in Social Media | 2 Comments

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Use Social Media To Reach The Right Audience For Your Business

As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.

Social Media Examiner does the marketing community a great service by assessing how marketers use the...

Website: http://heidicohen.com

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Integrating Quantitative and Qualitative Methods in Social ...

Integrating Quantitative and Qualitative Methods in Social Marketing Research

by Nedra Kline Weinreich

Introduction

Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...

Date: 2010-12-07 10:20:00
Website: http://www.social-marketing.com

Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research

Introduction to social marketing ... - University of Otago

What social marketing is and what it is not

The relevance of social marketing to public health

Social marketing tools and how they can promote health and wellbeing

Who should attend?

This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.

Teaching staff

Dr....

Website: http://www.otago.ac.nz

Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage

Best Digital Marketing Training Institute in Hyderabad ...

Web Trainings Academy is trusted digital marketing training institute in Hyderabad, India. Established when digital marketing and internet technologies were in early stages in India. Since we started our Digital marketing institute, we focused mainly on imparting quality training in marketing. Our goal is to deliver Practical Oriented Quality Education with real-time projects.

We offer...

Website: http://www.webtrainings.in

Related topics : digital media marketing jobs in india / digital media marketing strategy / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning

How to Build Social Media Into Your Content Marketing ...

For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different . Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing processes :

Listening to your audience to understand what they...

Website: http://contentmarketinginstitute.com

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Webinars | MarketingSherpa

Internet Marketing Webinar Archive

Watch past MarketingSherpa webinars on email marketing, social media marketing, B2B marketing, inbound marketing and conversion optimization.

As a research institute reporting on the pulse of what is working...

Website: marketingsherpa.com

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Application of social media in marketing of library and ...

PhD, Associate Professor, Department of Library and Information Science, The Islamia University of Bahawalpur, Pakistan. E-mail: dr.rubytariq (at) gmail.com

Received December 1, 2011; Accepted May 14, 2012

Abstract

The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the...

Date: 2012-08-01 22:45:43
Website: http://www.webology.org

Related topics : students should not use social networking sites / new social media sites like facebook / social media market opportunity / different types of social media users / social media terms of use

Social marketing : strategies for changing public behavior ...

Includes bibliographical references and index.

A Look Inside

Full Text Reviews

Appeared in Choice on 1990-03:

"Social Marketing" is the application of marketing principles to those situations in which one group attempts to persuade others to "accept, modify or abandon certain ideas, attitudes, practices or behavior." The "social product" marketed could be an idea (family planning), a social...

Website: http://search.library.utoronto.ca

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10 Places to Find Free Marketing Courses Online - Study.com

10 Places to Find Free Marketing...

10 Places to Find Free Marketing Courses Online

Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.

Show me popular schools

Online Marketing Courses for Credit

Free online marketing courses employ media such as videos, audio...

Website: study.com

Related topics : free social media marketing online course / free social media marketing courses / online media marketing courses / social marketing online course / social media online marketing

World Social Marketing Conference (WSMC)

Written by Juilie Hentz ��

May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.

Important updates of note from the World Social Marketing Conference:

EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters

EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected...

Website: http://www.i-socialmarketing.org

Related topics : world social marketing conference / social marketing strategies for changing public behaviour / world social marketing / social marketing strategies for changing public behavior / social media marketing best practices

Pharma & Healthcare Social Media Marketing Strategies ...

HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies

Pharma & Healthcare Social Media Marketing Strategies

By: marketsandmarkets.com

Request Sample

Report Description

The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...

Website: http://www.marketsandmarkets.com

Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system

Social Media College Degrees and Courses | Social Media Sun

Home » Social Media » Social Media College Degrees and Courses

Social Media College Degrees and Courses

Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component subject covers.

As demand has grown for trained social media managers and analysts,...

Website: http://socialmediasun.com

Related topics : community colleges and social media / college students and social media use / college applications and social media / college admissions and social media / social media marketing business opportunity

Digital Marketing Course - Certification & Training Institute

Toyota

Digital marketing strategies and Services

Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let???s understand the different verticals in detail.

Search Engine Optimization:

It???s a very useful and important process of digital...

Website: http://www.edupristine.com

Related topics : free social media marketing online course / social media marketing optimization services / free social media marketing courses / digital media marketing strategy / digital media marketing courses

Lead Generation Company in Mumbai | Digital Media Agency

Our Approach

Results!!!

Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.

Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.

People find digital services more reliable to deal with financial matters like...

Date: 2017-01-11 08:12:02
Website: http://www.firstoption.in

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Bitly | URL Shortener and Link Management Platform

Trusted by the smartest brands

"Bitly provides me with the insights I need for all my social channels to build robust monthly reports and optimize my social marketing."

Joshua Karpf

Global Director, Social Marketing, Spotify

"Bitly provides services we couldn't find anywhere else - from customized branded links to stats that let us know in real time...

Website: https://bitly.com

Related topics : social media marketing optimization services / social media marketing tool / new social media tools / social media optimization tools / social media management tools

Digital Marketing Training - Digital Marketing Course in ...

Web Trainings Academy is pioneer in digital marketing education and offering the practical training as per industry standards. Our comprehensive digital marketing course will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization , Search Engine Marketing ( Google AdWords & Bing Ads ), Social Media Marketing , Email Marketing, Online Reputation...

Website: http://www.webtrainings.in

Related topics : digital media marketing courses / master in digital & social media marketing / digital media marketing strategy / search engine marketing social media / social media and internet marketing training

Corporate Social Responsibility A Tool For Marketing ...

Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay

Published:

Last Edited:

23rd March, 2015

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...

Date: 1970-01-01 00:00:00
Website: https://www.ukessays.com

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Social Marketing and Tobacco Campaigns | Smoking Cessation ...

Social Marketing and Tobacco Campaigns

Duration:

Les Pappas

President/Creative Director, Better World Advertising

Les has been creating social marketing campaigns for 30 years and is nationally�recognized as one of the leading authorities in the field. Under his leadership, Better�World Advertising has produced social marketing campaigns on a wide range of issues,�including tobacco...

Date: 2017-03-10 03:57:16
Website: https://smokingcessationleadership.ucsf.edu

Related topics : health promotion social marketing campaign / successful social marketing campaigns / social media marketing campaign examples / health social marketing campaigns / examples of social marketing campaigns

SEO Craft - SEO Services Provider Company Delhi, Gurgaon India

Adwords Tracking Report

Best Digital Marketing SEO/SMO/SEM/ORM/PPC Services Company Delhi,Gurgaon,Noida,Faridabad

SEO Craft is well organized company in India aims to provide complete package of Internet Marketing Management. Web world has given us more and more opportunities to explore that we do not have sufficient time to explore the web world. Our searches restricted upon our thinking level...

Website: https://www.seocraft.in

Related topics : search engine marketing social media / internet social media marketing services / social media marketing optimization services / top social media marketing companies in india / social media marketing strategy steps

High Impact Content Marketing and Copywriting for Social Media

Create Impactful and Engaging Content to Woo and Wow Your Audience

6 & 7 Mar 2017 (Mon & Tue)

100 Orchard Road, Hotel Concorde

$988 (Excluding GST)| $598.80 After PIC Grant of 40%

Inclusive of 2 coffee breaks, light refreshments and buffet lunch

Contact Ms Grace Zheng 6720 3333 or email: grace@aventisglobal.edu.sg

To...

Date: 2017-02-25 01:01:53
Website: http://aventis.edu.sg

Related topics : social media impact on marketing / master in digital & social media marketing / social media content / using social media marketing / 6 social media marketing mistakes to avoid

The art of business relationships through social media

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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...

Website: http://iveybusinessjournal.com

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CAM Diploma in Digital Marketing - Marketing Tom Media

CAM Diploma in Digital Marketing

July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's

April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's

According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...

Website: http://www.marketingtom.co.uk

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Digital Marketing, SEM, SEO, Social Media | Emergent Digital

Digital Marketing

For Good

We built Emergent so we can use digital marketing to make the world a better place. We focus on organizations trying to make a positive difference in our world. We give Social Enterprises, B-Corps, nonprofits and educational institutions instant access to our deep experience in emerging media. Our goal is to support those who are making this planet a better place,...

Website: http://emergentdigital.com

Related topics : search engine marketing social media / organizations using social media marketing / social media network marketing / social media marketing twitter / search & social media marketing

Social impact bond - Wikipedia

UK[ edit ]

The chief secretary to the Treasury, Liam Byrne , announced that Social Impact Bond trials could be expanded across government departments. "The Department for Children, Schools and Families have pledged to explore the potential of SIBs to lever in additional resources to support early intervention approaches with children and young people," he said in Parliament."Communities and Local...

Date: 2017-02-28 07:44:01
Website: https://en.wikipedia.org

Related topics : impact social network / service provider social network / social marketing centre uk / social network developers uk / national social marketing center uk

The Many Types Of Marketing - Design And Promote

The Many Types Of Marketing

Nov 05, 2014

(4 Comments)

Lots of people are talking about all the new forms of marketing a company can pursue. It's true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company's success, people are coming out with more and more ways to market their products or services....

Website: http://www.designandpromote.com

Related topics : companies that use social media marketing effectively / social media market research companies / social media marketing companies / online media marketing companies / difference between internet marketing and social media marketing

Chapter 8: Rapid Rural Appraisal - Food and Agriculture ...

Rapid Rural Appraisal (RRA) methodology owes much of its early development to Farming Systems Research and Extension as promoted by the Consultative Group on International Agricultural Research Centers (CGIAR). RRA was developed in response to the disadvantages of more traditional research methods, including: the time taken to produce results, the high cost of formal surveys and the low levels of...

Website: http://www.fao.org

Related topics : marketing social research association / social marketing research / social marketing evaluation / product social marketing

About Marketing Certified

Marketing Certified is the most recognized online social media course offered to students and business professionals across North America.

Google has become the new Yellow Pages!

Marketing Certified works with hundreds of businesses to strengthen their brands...

Date: 2016-08-13 21:02:25
Website: https://www.marketingcertified.com

Related topics : social media online marketing / benefits of social media marketing for business / search engine marketing social media / social marketing online course / online media marketing courses

E. Jerome McCarthy - Wikipedia

Education[ edit ]

McCarthy received his Bachelor of Science degree in 1950 from Northwestern University . He received his Master of Arts in 1954 [4] and his PhD in 1958 from the University of Minnesota . [5] His doctoral dissertation was An Analysis of the Use of Marketing Research in Product Development. [6]

Early career[ edit ]

He was a professor of the College of Commerce at the University of...

Date: 2017-03-09 04:18:51
Website: https://en.wikipedia.org

Related topics : four p's of social marketing mix / product social marketing / focusing the concept of social marketing / definition of social marketing concept / social marketing plan

COURSE SYLLABUS - Digital Marketing Training Course ...

SEARCH ENGINE OPTIMISATION (SEO)

(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)

Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...

Date: 2017-03-02 09:10:29
Website: sites.google.com

Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training

Roadmap to Certification - National Institute for Social Media

Apply Now

I would definitely recommend this program if someone is searching to get into the industry, but also for those who are already in the industry. Any marketing professional who has a passion for social media marketing should think about this program, because it is going to separate them from their peers.

- Jason Schober (SMS), CorTalent

This certification is beneficial for any private company that highlights employee's certifications...

Website: http://nismonline.org

Related topics : social media marketing agency program / social media marketing program / social media marketing institute / social media marketing plan definition / social media marketing industry

Social media optimization - Wikipedia

Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...

Date: 2017-02-23 10:51:34
Website: https://en.wikipedia.org

Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools

Digital Strategy Training Course | Online Marketing ...

You will come away from this training course with: ��

The key components of a successful digital strategy

The ability to assess digital channels and understand their strategic role in delivering objectives

An understanding of how to research and analyse digital audiences

Confidence to ensure online data is used strategically for your business

Knowledge of how to manage the integration of your...

Website: http://www.emarketeers.com

Related topics : digital media marketing strategy / digital media marketing courses / digital media marketing agency / digital media marketing plan / online media marketing courses

B2B Marketing | What is Business to Business Marketing?

Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. (See also Industrial Marketing )

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...

Website: http://www.marketing-schools.org

Related topics : b2b social media marketing / b2b social marketing / companies that use social media marketing effectively / social media marketing for business schools / benefits of social media marketing for business

Top 20 Facebook Statistics - Updated January 2017

Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on...

Website: https://zephoria.com

Related topics : companies that use social media marketing effectively / using social media to conduct market research / using social media as a market research tool / organizations using social media marketing / using social media for marketing research

Marketing Degrees | Top Universities

Marketing Degrees

61 shares

Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.

Ever found yourself looking at an advertising...

Date: 2017-03-10 06:00:36
Website: https://www.topuniversities.com

Related topics : internet advertising and social media as a marketing communication tool / social media marketing degree online / marketing communications and media management / social media marketing bachelors degree / advertising internet marketing media online

What is Marketing? and Basic Marketing Concepts | Notes Desk

What is Marketing? (Marketing Definition)

There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the marketing definitions available.

American Marketing Association defines marketing as:

Marketing is the activity, set of institutions, and processes for creating, communicating,...

Website: http://www.notesdesk.com

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Social Care Institute for Excellence (SCIE) - Contact SCIE

Social Care Institute for Excellence

First floor, Kinnaird House

Email: info@scie.org.uk

Telephone: 020 7766 7400

Note: SW1Y 5BP is a new postcode for SCIE's offices on the first floor. Google Maps and other systems will not recognise this postcode immediately. Please use SW1Y 5AU if you are searching for directions.

Training, consultancy services and speakers

SCIE offers paid-for services including� training and� consultancy services (e.g. research, review and evaluation)

Steve Palmer, Press and Public Affairs Manager

Telephone: 020 7766...

Website: http://www.scie.org.uk

Related topics : social marketing institute

Conference Alerts - Topic Listing

5th April 2017

Rome, Italy

The International Institute of Social and Economic Sciences invites you to participate in the 5th Business & Management Conference to be held on April 5-8, 2017 in Rome, Italy, at Best Western Hotel Universo.

24th April 2017

Venice, Italy

The International Institute of Social and Economic Sciences invites you to participate in the 30th International Academic Conference to be held...

Website: http://www.conferencealerts.com

Related topics : social marketing institute

5 MARKETING MANTRAS FOR COACHING CLASSES | Classpro Blog

In the wake of competitive entrance examinations and professional courses, students are gripped by an 'All India Phenomenon' called The Coaching Classes (Industry). Almost unavoidable in today's times, coaching classes are no longer an option but a necessity. With a growth rate of about 35% in the past six years, coaching classes are becoming a part of a child's daily routine.

No wonder that in...

Website: http://blog.classpro.in

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National Curriculum Standards for Social Studies: Chapter ...

CULTURE

Social studies programs should include experiences that provide for the study of culture and cultural diversity.

Human beings create, learn, share, and adapt to culture. The study of culture examines the socially transmitted beliefs, values, institutions, behaviors, traditions and way of life of a group of people; it also encompasses other cultural attributes and products, such as...

Website: http://www.socialstudies.org

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Online Advertising Course | Open2Study

Module 1Evolution of online advertising

8 videos, 7 quizzes, 1 assessment

20 Mar - 26 Mar

Module 2Types of online advertising

9 videos, 8 quizzes, 1 assessment

27 Mar - 2 Apr

8 videos, 7 quizzes, 1 assessment

3 Apr - 9 Apr

Module 4Digital campaign planning & measurement

8 videos, 7 quizzes, 1 assessment

10 Apr - 16 Apr

How the online advertising has developed into a major industry and created new...

Date: 2017-03-09 16:57:43
Website: https://www.open2study.com

Related topics : using social media marketing / social media marketing campaign steps / social media marketing campaign plan / advertising internet marketing media online / social marketing campaign steps

Seoul Declaration of the Global Social Forum 2013 | RIPESS ...

Resources

Seoul Declaration of the Global Social Forum 2013

8/11/2013

Click here to download the PDF version

Global Crisis and Social Economy

The financial crisis of 2008, which triggered the European fiscal crisis in 2011, has eventually led to recent financial instability in Asian countries and in resource-abundant nations. It is undeniable that undue emphasis on...

Website: http://www.ripess.org

Related topics : social economy and sustainability research network / social solidarity economy network / sharing economy social network / seoul social economy network / social economy research network

Internet and Social Media Marketing Training - Digital Academy

Are you a digital marketing newby?

Have you just graduated from university or an advertising school that just didn't teach digital marketing?

Are you a baby boomer who missed the train, but hope you can catch it?

Do you run an SME and you want to be able to take advantage of the digital marketing revolution.

We have or are developing a series of short courses that will give you the...

Website: http://www.digitalacademy.co.za

Related topics : social media and internet marketing training / digital media marketing courses / digital media marketing / world ways social marketing / internet advertising and social media as a marketing communication tool

Should Healthcare Organizations Use Social Media? | CSC

Should Healthcare Organizations Use Social Media?