Selected articles for topic: social marketing quarterly journal
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Introduction to social marketing ... - University of Otago
What social marketing is and what it is not
The relevance of social marketing to public health
Social marketing tools and how they can promote health and wellbeing
Who should attend?
This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.
Teaching staff
Dr....
Website:
http://www.otago.ac.nz
Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage
Social marketing FAQs | The NSMC
Social marketing FAQs
What's the difference between social marketing and commercial marketing?
Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.
As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...
Date: 2017-03-10 07:12:41
Website:
http://www.thensmc.com
Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Introduction
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Website:
http://www.social-marketing.com
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
104 Fascinating Social Media and Marketing Statistics for ...
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Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
Source: WebDAM
In response, marketers are...
Website:
http://www.business2community.com
Related topics : social media market research companies / b2b social media marketing / companies that use social media marketing effectively / using social media for marketing research / organizations using social media marketing
Carroll, A.: 1999, Corporate Social Responsibility ...
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Unformatted text preview: Carroll, A.: 1999, Corporate Social Responsibility: Evolution of a Definitional Construct , Business and Society 38 (3), 268295. Carroll, A. B.: 1979, A Three-Dimensional Conceptual...
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Related topics : what in a name reputation building and corporate strategy academy of management journal / fombrun c and shanley m 1990 what's in a name reputation building and corporate strategy / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / what's in a name reputation building and corporate strategy
Publishing Research Quarterly - Springer
ISSN: 1053-8801 (Print) 1936-4792 (Online)
This journal was previously published under other titles (view Journal History)
Description
Publishing Research Quarterly is an international forum for the publication of original peer-reviewed papers offering significant research and analyses on the full range of the publishing industry. The journal analyzes content...
Website:
link.springer.com
Related topics : social marketing quarterly journal / social marketing journal
Top 20 Facebook Statistics - Updated January 2017
Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on...
Website:
https://zephoria.com
Related topics : companies that use social media marketing effectively / using social media to conduct market research / using social media as a market research tool / organizations using social media marketing / using social media for marketing research
Is two-step flow theory still relevant for social media ...
Sorin Adam Matei 29 Comments Bernard Berelson , Business , Diffusion of innovations , elihu katz , Gabriel Tarde , Katz , Marketing and Advertising , Mass media , Paul Lazarsfeld , Public Opinion Quarterly , Research , Social Media , Social Media Course , Social Sciences , Tarde , Television program , united states , Yahoo
Gabriel Tarde Image via Wikipedia
This is a learning module for the...
Website:
http://matei.org
Related topics : new social media tools / social media audience segmentation / using social media as a market research tool / social media market research tool / social media audience research
Milton Friedman on Social Corporate ResponsibilityThe ...
Milton Friedman. (1970) The social responsibility of business is to enhance its profits. New York Times 32(13): 122-126. Previously published in Milton Friedman. (1962) Capitalism and freedom. University of Chicago Press, p. 133.
Hammond, J.D. (2003) Remembering Economics. Journal of the History of Economic Thought 25(2): 133-143.
Friedman 1962: 135.
Friedman 1970.
Waldman, D.A. and...
Website:
http://lucidmanager.org
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / difference between ethics and social responsibility in marketing / social responsibility and ethics in marketing
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