Social Marketing and Social Change | USF Graduate Certificate

Social Marketing and Social Change

Description

The Graduate Certificate in Social Marketing is offered to graduate students and professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs. The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years.

Each year, USF holds a Social Marketing and Public Health Field...

Read more


Website: http://www.usf.edu

Related topics : social marketing public health / social marketing health / university of south florida social marketing conference / university of south florida social marketing / marketing social change

Worldways Social Marketing | A Social Marketing Agency ...

Worldways pioneered the field of marketing social impact. We've completed over 1000 social marketing engagements spanning health and health behavior change, the environment, saving,...

Read more


Website: http://marketingsocialimpact.com

Related topics : social marketing agency / social marketing health / marketing social change / environment social marketing / government social marketing

International Social Marketing Association (iSMA) - About ...

En savoir plus

�? propos

Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.

Description de l'entreprise

The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.

Informations...

Read more


Website: facebook.com

Related topics : international social marketing association isma / marketing social research association / social marketing model in health promotion / health promotion social marketing theory / using social networks for marketing

National Social Marketing Centre - How is National Social ...

This emphasis on marketing has driven a new way forward for the NHS and led to the formation of the National Social Marketing Centre, (6) a partnership between the DH and National Consumer Council.

Selling health: social marketing approaches are increasingly used in health promotion, but what does it involve and how can community practitioners use it?

Iqbal and Stephen are working weekly with the dads, encouraging them to...

Read more


Website: http://acronyms.thefreedictionary.com

Related topics : national social marketing centre it's our health / national centre social marketing / social marketing centre / health promotion social marketing / social marketing health

International Social Marketing Association

Written by Winthrop Morgan ��

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and 'newsworthy' information on evidence-based social marketing advances and resources worldwide. �Next up is:

March 14/15, 2017

Adding Social Marketing to Health Risk Communications

with Jose M. Sanchez (Mexico)

Can Social Marketing and Risk Communications play on the same...

Read more


Website: http://www.i-socialmarketing.org

Related topics : international social marketing association isma / social marketing health communication / social marketing association / community based social marketing / social marketing tools

Institute for Social Marketing – University of Stirling

Institute for Social Marketing

Institute for Social Marketing

The Institute for Social Marketing (ISM) is the UK's leading social marketing research centre, bringing over 35 years' experience to the study and dissemination of social marketing theory and practice.  ISM conducts research in three areas:

The use of social marketing concepts and theory to understand health behaviour and to inform...

Read more


Website: http://www.stir.ac.uk

Related topics : social marketing public health / social marketing strategies for changing public behaviour / social marketing public policy / social marketing institute / social marketing centre uk

Social marketing FAQs | The NSMC

Social marketing FAQs

What's the difference between social marketing and commercial marketing?

Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.

As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...

Read more

Date: 2017-03-10 07:12:41
Website: http://www.thensmc.com

Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing

Social Marketing Basics Nancy Hoddinott Manager, Social ...

Presentation is loading. Please wait.

Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion.

Published by Ireland Gellatly Modified about 1 year ago

Embed

Similar presentations

More

Presentation on theme: "Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion."-- Presentation transcript:

1 Social Marketing Basics Nancy Hoddinott...

Read more


Website: http://slideplayer.com

Related topics : focusing the concept of social marketing / concept of social media marketing / social marketing health communication / 12 steps to social media marketing success / social media marketing campaign plan

Social Marketing PGCert - University of Brighton

Course in detail

Course structure 

The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.

You take a Social Marketing module over four consecutive days, with additional supervision and assessment...

Read more


Website: https://www.brighton.ac.uk

Related topics : social marketing strategies for changing public behaviour / marketing public health strategies to promote social change / social marketing model of behaviour change / social marketing strategies for health promotion / health promotion social marketing theory

Introduction to social marketing ... - University of Otago

What social marketing is and what it is not

The relevance of social marketing to public health

Social marketing tools and how they can promote health and wellbeing

Who should attend?

This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.

Teaching staff

Dr....

Read more


Website: http://www.otago.ac.nz

Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Read more

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

Social Marketing in Public Health - University of South ...

Please Join Us for a Special Event in 2010!

The University of South Florida, College of Public Health's Social Marketing in Public Health Conference will be celebrating our 20th Anniversary in 2010.

The University and our partner, AED, are appreciative of the countless people who have contributed to the sustenance and nurturing of the conference and excited for the opportunity to reflect on the past 20 years. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.

As an important part of the 20th anniversary conference we are...

Read more


Website: http://www.cme.hsc.usf.edu

Related topics : social marketing public health / university of south florida social marketing conference / university of south florida social marketing / social marketing health / social marketing kotler

What is social marketing? | The NSMC

Segmentation

Methods mix

These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .

1: Clear behavioural goals�

Influence specific behaviours, not just knowledge, attitudes and beliefs.�

Set clear, specific, measurable and time-bound...

Read more

Date: 2017-03-10 07:30:37
Website: http://thensmc.com

Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing

Canadian Public Health Association - What are the Social ...

The social determinants of health (SDH) are the social and economic factors that influence people's health. These are apparent in the living and working conditions that people experience every day. The SDH influence health in many positive and negative ways. Extreme differences in income and wealth, for example, have negative health consequences for those who are living in poverty and these...

Read more


Website: http://www.cpha.ca

Related topics : social marketing health care examples / social marketing health canada / difference between health promotion and social marketing / social marketing public health / health promotion social marketing

Alcohol social marketing - Toolkit (2009) - Social ...

What is higher risk drinking?

Higher risk drinkers (previously called harmful drinkers) are:

Men who regularly consume over 50 units of alcohol per week

Women who regularly consume over 35 units of alcohol per week

Men drinking between 22 and 49 units per week and women drinking between 15 and 34 units per week are at an increasing risk of alcohol-related illness (previously called hazardous...

Read more


Website: https://www.alcohollearningcentre.org.uk

Related topics : national social marketing centre it's our health / national social marketing centre nsmc / national social marketing centre case studies / national social marketing centre 2010 / four p's of social marketing mix

The ROI Of Social Media Marketing: More Than Dollars And ...

Share on Facebook

Brands are making plenty of money in social media:� Dell Outlet 's Twitter account has generated millions for Dell , the Intel Channel Voice community has decreased costs by eliminating the need for expensive in-person events and P&G used media mix modeling to demonstrate that the BeingGirl.com community is several times more effective at driving sales �than the brands'...

Read more


Website: http://blogs.forrester.com

Related topics : companies that use social media marketing effectively / organizations using social media marketing / using social media marketing / benefits of social media marketing / social media marketing program

Guide to Writing for Social Media | Social Media | CDC

Social Media and Communication Strategy

Keep in mind that social media is one tool in a larger communication strategy. Always consider your overarching communication goals when developing social media activities.

As with all media outreach, the keys to an effective social media presence are to...

Identify your target audience.

Select the appropriate channel for your message.

Decide upfront how...

Read more


Website: https://www.cdc.gov

Related topics : using social media as a market research tool / marketing communications social media / using social media for marketing research / using social media marketing / social media changed communication

Impact of Social Marketing in the Prevention of Childhood ...

Social marketing benchmark criteria

Across the literature and increasingly in practice, interventions are being described as forms of social marketing. The National Social Marketing Centre is an organization based in the United Kingdom (UK) and established by the UK government in 2006. One of its focuses is to avoid the risk of work being simply...

Read more


Website: http://advances.nutrition.org

Related topics : national social marketing centre benchmark criteria / national social marketing centre it's our health / national social marketing centre 2006 / national social marketing centre address / social marketing strategies for changing public behavior

Integrating Quantitative and Qualitative Methods in Social ...

Integrating Quantitative and Qualitative Methods in Social Marketing Research

by Nedra Kline Weinreich

Introduction

Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...

Read more

Date: 2010-12-07 10:20:00
Website: http://www.social-marketing.com

Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research

Social Marketing by Philip Kotler (9780029184615)

Business & Finance > Marketing

Product Description

From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target...

Read more

Date: 2017-03-10 07:47:33
Website: http://www.allbookstores.com

Related topics : social media marketing campaign template / social media marketing campaign examples / social media marketing campaign / health promotion social marketing campaign / examples of social marketing campaigns

Sydney 2015 | World Social Marketing Conference

The 2015 World Social Marketing Conference will host a large exhibition with relevant and interesting exhibits. Contact us for more information about this unique opportunity for your organisation.

Following the incredibly successful World Social Marketing Conference in Toronto 2013 we are delighted to announce, with the help of all our supporters and sponsors, that the 4th World Social Marketing...

Read more


Website: http://wsmconference.com

Related topics : world social marketing conference / world social marketing / social marketing events 2015 / social marketing best practices / social good marketing

Social Media Analytics: Social Media Management ...

OR CALL 1-866-362-4538

Social Media Monitoring from Salesforce

Listen to what your customers are saying on social media. Salesforce Marketing Cloud's social media monitoring can help you find new customers and take care of existing ones -- with 1-to-1 customer care. Identify fans, followers, and prospects. Reach them all in new ways using Salesforce's comprehensive suite of social media management products. With Marketing Cloud's social listening technology, track the conversation to identify trends,...

Read more

Date: 2017-03-10 02:45:07
Website: https://www.marketingcloud.com

Related topics : social media marketing trends 2016 / new trends in social media marketing / social media marketing software / social media marketing campaign examples / social media marketing trends

Barriers and Benefits: Changing Behavior Through Social ...

Stakeholder Engagement

Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...

Read more

Date: 2017-03-10 07:06:57
Website: http://www.sustainablebrands.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps

Social Responsibility & Ethics in Marketing

Social Responsibility & Ethics in Marketing

© Shutterstock.com | garagestock

Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...

Read more


Website: cleverism.com

Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication

Social Responsibility & Ethics in Marketing - cleverism.com

Social Responsibility & Ethics in Marketing

© Shutterstock.com | garagestock

Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...

Read more


Website: cleverism.com

Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication

Healthcare Marketing: 5 Social Media Examples - TopRank®

TopRank Marketing Editor ��� B2C Marketing , Blogging Strategy , Microblogging , Social Media

More than ever, it???s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and...

Read more

Date: 2017-03-10 06:50:11
Website: http://www.toprankblog.com

Related topics : healthcare organizations using social media / organizations using social media marketing / advantages of using social media for market research / social media network marketing training / social media marketing strategy example

Social Media Marketing - SMM Company in Dubai - Damas

Damas social media marketing in Dubai

Damas is one of the best social media companies in Dubai. Our highly qualified talented focused on putting our clients in a better position to tap into seller-customer conversation generally happening on the market. Our social media marketing services are designed to show you the best areas where you can get involved, where people are frequently talking about you. We will help you find the unique tactics you should use to improve...

Read more


Website: http://damasadv.com

Related topics : companies that use social media marketing effectively / social media marketing companies / advantages of social media marketing strategy / smm (social media marketing) ??? / smm social media marketing

Social Marketing University Online Training - Weinreich ...

Learn how to build a social marketing strategy with Nedra Kline Weinreich at your own convenience.

Are you looking for an approach to creating real health or social change that has been proven to work in communities around the world?

Has your organization or funder directed you to create a social marketing program, but you're not sure where to start?

If you work in the public or social sector, you are likely charged with the massive task of tackling complex problems with minuscule...

Read more

Date: 2016-05-18 23:12:30
Website: http://www.social-marketing.com

Related topics : social marketing strategies for changing public behavior / social marketing strategies / social marketing program / social marketing online course / social marketing training

World Social Marketing Conference (WSMC)

Written by Juilie Hentz ��

May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.

Important updates of note from the World Social Marketing Conference:

EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters

EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected...

Read more


Website: http://www.i-socialmarketing.org

Related topics : world social marketing conference / social marketing strategies for changing public behaviour / world social marketing / social marketing strategies for changing public behavior / social media marketing best practices

Research In the Social Marketing Process

Research in the Social Marketing Process

by Nedra Kline Weinreich

[Note: This article was written in 1992 and is somewhat out of date at this point, though the concepts are still applicable.]

The social marketing approach differs greatly from how public health agencies have typically gone about developing programs or materials. In the past, health educators often focused on providing information...

Read more

Date: 2006-12-29 12:16:30
Website: http://www.social-marketing.com

Related topics : research articles on social marketing / social marketing research / social marketing strategies for changing public behavior / social marketing program / social marketing plan steps

Social Marketing and Behavior Change | Abt Associates

Home / Expertise / Social Marketing & Behavior Change

Expertise

Expertise

Social Marketing & Behavior Change

The goal of Abt Associates' Social Marketing and Behavior Change Practice is to improve the quality of life for our constituents. Our multidisciplinary team works across international and domestic programs to ensure people are served in meaningful and lasting ways.

What Do We Do?

Use a...

Read more


Website: http://www.abtassociates.com

Related topics : marketing social research association / social media marketing association / social marketing association / social media changed marketing / marketing social change

Total Social Solutions: Aesthetic Medical Marketing with ...

Our mission is to help business owners capture a guaranteed ROI from their aesthetic medical marketing campaigns via social & interactive media.  We help build engaged communities that are avid brand advocates and deliver measurable business results.

If you are a business owner or medical aesthetics practice manager, what this means is:

More visits per client

More purchases of different products...

Read more


Website: http://www.totalsocialsolutions.com

Related topics : social media marketing roi / social media marketing campaign / marketing via social media / social media marketing firm / social media network marketing services

Pharma & Healthcare Social Media Marketing Strategies ...

HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies

Pharma & Healthcare Social Media Marketing Strategies

By: marketsandmarkets.com

Request Sample

Report Description

The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...

Read more


Website: http://www.marketsandmarkets.com

Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system

How Much Does Social Media Marketing Cost in 2015?

August 9, 2016 Business Tips , Social Media

Updated: August 10, 2016 to reflect new price changes in the last 6 months.

Quite often here at LYFE Marketing we receive emails from our website visitors about the cost of our social media services.

About two weeks ago, I received this email from Carlos...

The email said:

"I want to know what packages you have for social media management and what...

Read more


Website: http://blog.lyfemarketing.com

Related topics : social media management company business plan / social media management company pricing / social media management company for small business / articles on social media marketing for business / benefits of social media marketing for business

Social marketing : strategies for changing public behavior ...

Includes bibliographical references and index.

A Look Inside

Full Text Reviews

Appeared in Choice on 1990-03:

"Social Marketing" is the application of marketing principles to those situations in which one group attempts to persuade others to "accept, modify or abandon certain ideas, attitudes, practices or behavior." The "social product" marketed could be an idea (family planning), a social...

Read more


Website: http://search.library.utoronto.ca

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing plan example / social media marketing strategy example

Social Media Marketing - Best Insurance Policy for ...

Social Media Marketing - Best Insurance Policy for Insurance Companies

Insurance covers emotional events. You buy term insurance in case you die suddenly. You buy health insurance to help pay for your recovery. Auto insurance covers the value of your car and more in the event of a crash. Heck, there's even pet insurance for your cat. Protecting your loved ones and prized possessions - it doesn't...

Read more


Website: https://www.ymarketing.com

Related topics : social media marketing policy / social media marketing strategy steps / social media marketing companies / social media marketing strategy example / social media marketing strategies

Social Marketing and Tobacco Campaigns | Smoking Cessation ...

Social Marketing and Tobacco Campaigns

Duration:

Les Pappas

President/Creative Director, Better World Advertising

Les has been creating social marketing campaigns for 30 years and is nationally�recognized as one of the leading authorities in the field. Under his leadership, Better�World Advertising has produced social marketing campaigns on a wide range of issues,�including tobacco...

Read more

Date: 2017-03-10 03:57:16
Website: https://smokingcessationleadership.ucsf.edu

Related topics : health promotion social marketing campaign / successful social marketing campaigns / social media marketing campaign examples / health social marketing campaigns / examples of social marketing campaigns

Social marketing | Ontario Healthy Communities Coalition

Social marketing is the use of basic commercial marketing principles to influence change and inspire action.

You have to translate your ideas into a message everyone in the community can understand. Look at your ideas like they are sitting on the shelf in a supermarket. What is your product, its cost and its availability? Are you promoting it effectively to your target audience?

Product: clearly...

Read more

Date: 2017-03-10 07:23:29
Website: http://www.ohcc-ccso.ca

Related topics : social marketing model in community work / community social marketing / using social networks for marketing / marketing social change / social marketing basics

4 new rules for effective hospital marketing

by Guest Author December 15, 2015 Comments (0)

Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals' Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But�these luxuries don't assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and...

Read more


Website: http://www.healthcarebusinesstech.com

Related topics : companies that use social media marketing effectively / search engine marketing social media / social media marketing sites / social media marketing industry report / social media marketing program

HLTH 419 Social Marketing Initiative | StudyDaddy.com

Social Marketing Initiative

Social Marketing Initiative Instructions

You are required to submit a paper in which you present a hypothetical social marketing initiative. You are encouraged to use the information from Romas & Sharma Chapter 8 as a guide for successful social marketing concepts. Your paper should be 3-4 pages in length (not including the title page and reference page).

Each...

Read more


Website: https://studydaddy.com

Related topics : social marketing initiative / requirements of social marketing / successful social marketing campaigns / health promotion social marketing campaign / social marketing success

Social impact bond - Wikipedia

UK[ edit ]

The chief secretary to the Treasury, Liam Byrne , announced that Social Impact Bond trials could be expanded across government departments. "The Department for Children, Schools and Families have pledged to explore the potential of SIBs to lever in additional resources to support early intervention approaches with children and young people," he said in Parliament."Communities and Local...

Read more

Date: 2017-02-28 07:44:01
Website: https://en.wikipedia.org

Related topics : impact social network / service provider social network / social marketing centre uk / social network developers uk / national social marketing center uk

Health Inequalities - Social Determinants of ... - YouTube

These three films, produced by the National Social Marketing Centre, follow the work of three ground-breaking projects taking place across Europe that address the social...

Read more


Website: youtube.com

Related topics : national social marketing centre it's our health / national social marketing centre address / national centre social marketing / social marketing public health / social marketing health

Top 5 health risks of social media - The Proof Fairy

Top 5 health risks of social media

By Alison, on May 7th, 2013

We keep hearing how social media is good for business, but have you ever considered the negative effects it could have - especially on your health? Read on to find out more in this interesting guest blog post ...

It's hard to deny the growing presence of social media in our lives and brands have been quick to recognise the benefits....

Read more


Website: http://www.theprooffairy.com

Related topics : companies that use social media marketing effectively / benefits of social media marketing for business / social media marketing services / social media marketing degree online / articles on social media marketing for business

Social Marketing for a Better Life ! - DKT Ethiopia (DKT/E ...

About DKT Ethiopia

Vision

DKT Ethiopia's vision is to remain the most innovative and adventurous social marketing organization in the country and to continue to make a...

Read more


Website: http://www.dktethiopia.org

Related topics : social marketing organizations / social marketing health / social marketing plan / social marketing

Social Media Breakdown: TOMS Social Media Marketing ...

Social Media Breakdown: TOMS Social Media Marketing

Submitted by Sarah McNew on Sun, 05/19/2013 - 20:00

Very few companies can enter into a well-established market space and completely turn it on its heels (pun intended), but that's exactly what TOMS did when it entered the shoe industry in 2006. No, it wasn't the Argentinean alpargata inspired design that caught the eye of potential...

Read more


Website: http://www.socialtoaster.com

Related topics : social media marketing companies / 10 steps to a successful social media marketing strategy / social media marketing strategy steps / social media marketing strategy example / social media marketing ideas facebook

Social Marketing: Strategies for Changing Public Behavior ...

Meet the author

Overview

Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...

Read more


Website: barnesandnoble.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns

Social Marketing: Strategies for Changing Public Behavior ...

Meet the author

Overview

Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...

Read more


Website: barnesandnoble.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns

Social Media And HIPAA: What You Need To Know

Where healthcare and senior care meet digital and social technology

Social Media And HIPAA: What You Need To Know

By Brian Geyser on October 19, 2009 o 41 Comments

One question I'm always asked about when it comes to health care or senior care and social media is, "What about HIPAA?" Online privacy and security are important issues, especially on the new social Web. But I have good news for the...

Read more


Website: http://carenetworks.com

Related topics : should healthcare organizations use social media / organizations that use social media effectively / organizations using social media marketing / healthcare organizations using social media / news organization social media policy

Marketing Theory of Exchange - Strategic-Planet

Back in 1975 a chap called Bagozzi introduced the Marketing Theory of Exchange that has become essential to all elements of marketing research and practice. He posited that there were three types of exchange: Restricted, General and Complex. What we are going to now do is see how it relates to social marketing.

The first, 'Restricted Exchange' (see figure 1) refers to a two party reciprocal relationship and is the classical customer (A) to salesman (B) association or in the context of social marketing the targeted individual and the social marketing organisation.

Figure 1: Bagozzi's Restricted...

Read more


Website: http://www.strategic-planet.com

Related topics : social exchange theory relationship marketing / exchange theory social marketing / health promotion social marketing theory / marketing social research association / research articles on social marketing

Health Promotion - Public Health Ontario

Health promotion is the process of implementing a range of social and environmental interventions including promoting healthy, behaviours, creating supportive environments and encouraging healthy public policies, enabling people to increase control over, and to improve, their health.  Effective interventions may occur in settings such as workplaces, schools, clinics, and communities with partnership and capacity building across multiple sectors and diverse organizations.

 

Evidence Briefs

 

Evidence Briefs are summaries...

Read more


Website: http://www.publichealthontario.ca

Related topics : health promotion social marketing / social marketing public health / social marketing health communication / social marketing public policy / social marketing health