Social marketing vs. social media marketing | Jackie Huba

Social marketing vs. social media marketing

February 22nd, 2008

There's growing confusion between the decades-old discipline called social marketing and the new concept of social media marketing.

Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Social marketing "products" are big ideas meant to change attitudes or behaviors, such as getting kids to stop smoking, protecting the environment or encouraging condom use. It's...

Read more


Website: http://jackiehuba.com

Related topics : concept of social media marketing / social media changed marketing / social media marketing ideas facebook / using social media marketing / social media marketing plan

Social Marketing by Philip Kotler & Lee - American Book ...

Social Marketing by Philip Kotler & Lee

$109.95

Share

Add to Wish List

Click the button below to add the Social Marketing by Philip Kotler & Lee to your wish list.

>

Product Description

Social Marketing by Philip Kotler & Lee is available now for quick shipment to any U.S. location. This edition can easily be substituted for ISBN 1452292140 or ISBN 9781452292144 the 5th...

Read more


Website: https://americanbookwarehouse.com

Related topics : social marketing by philip kotler / social marketing kotler / social marketing books / product social marketing / marketing social change

Social Marketing Basics Nancy Hoddinott Manager, Social ...

Presentation is loading. Please wait.

Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion.

Published by Ireland Gellatly Modified about 1 year ago

Embed

Similar presentations

More

Presentation on theme: "Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion."-- Presentation transcript:

1 Social Marketing Basics Nancy Hoddinott...

Read more


Website: http://slideplayer.com

Related topics : focusing the concept of social marketing / concept of social media marketing / social marketing health communication / 12 steps to social media marketing success / social media marketing campaign plan

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Read more

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

9780029184615: Social Marketing - AbeBooks - Kotler ...

About this title

From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries. This work sets out to provide...

Read more


Website: https://www.abebooks.com

Related topics : social and non profit marketing / social marketing organizations / social marketing by philip kotler / social marketing kotler / social marketing model

9780029184615: Social Marketing - AbeBooks - Kotler ...

About this title

From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries. This work sets out to provide...

Read more


Website: https://www.abebooks.com

Related topics : social and non profit marketing / social marketing organizations / social marketing by philip kotler / social marketing kotler / social marketing model

Socially responsible marketing - Wikipedia

Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.

The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...

Read more

Date: 2017-02-22 02:18:31
Website: https://en.wikipedia.org

Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples

Social Marketing by Philip Kotler (9780029184615)

Business & Finance > Marketing

Product Description

From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target...

Read more

Date: 2017-03-10 07:47:33
Website: http://www.allbookstores.com

Related topics : social media marketing campaign template / social media marketing campaign examples / social media marketing campaign / health promotion social marketing campaign / examples of social marketing campaigns

Societal marketing - Wikipedia

The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...

Read more

Date: 2017-02-21 15:56:13
Website: https://en.wikipedia.org

Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively

Social Marketing: Strategies for Changing Public Behavior ...

Meet the author

Overview

Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...

Read more


Website: barnesandnoble.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns

Social Marketing: Strategies for Changing Public Behavior ...

Meet the author

Overview

Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...

Read more


Website: barnesandnoble.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns

Barriers and Benefits: Changing Behavior Through Social ...

Stakeholder Engagement

Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...

Read more

Date: 2017-03-10 07:06:57
Website: http://www.sustainablebrands.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps

Social Marketing in Public Health - University of South ...

Please Join Us for a Special Event in 2010!

The University of South Florida, College of Public Health's Social Marketing in Public Health Conference will be celebrating our 20th Anniversary in 2010.

The University and our partner, AED, are appreciative of the countless people who have contributed to the sustenance and nurturing of the conference and excited for the opportunity to reflect on the past 20 years. We anticipate that the 2010 conference will provide participants with a unique and memorable experience.

As an important part of the 20th anniversary conference we are...

Read more


Website: http://www.cme.hsc.usf.edu

Related topics : social marketing public health / university of south florida social marketing conference / university of south florida social marketing / social marketing health / social marketing kotler

Social marketing : strategies for changing public behavior ...

Includes bibliographical references and index.

A Look Inside

Full Text Reviews

Appeared in Choice on 1990-03:

"Social Marketing" is the application of marketing principles to those situations in which one group attempts to persuade others to "accept, modify or abandon certain ideas, attitudes, practices or behavior." The "social product" marketed could be an idea (family planning), a social...

Read more


Website: http://search.library.utoronto.ca

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing plan example / social media marketing strategy example

Commercial vs Social – What’s the Difference? – Stephan Dahl

by Stephan Dahl · Published

25/11/2009

· Updated

November 25, 2009

I often get asked what is the main difference between Social Marketing and Commercial marketing - or indeed if there is any difference. Of course, this is understandable, not least because after all we are using fairly similar tools (and theories in some cases). However, I'd argue that the main...

Read more


Website: http://dahl.at

Related topics : differences between social marketing and commercial marketing / social marketing vs commercial / similarities between social marketing and commercial marketing / social marketing and commercial marketing / social marketing and commercial

Corporate Social Responsibility A Tool For Marketing ...

Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay

Published:

Last Edited:

23rd March, 2015

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...

Read more

Date: 1970-01-01 00:00:00
Website: https://www.ukessays.com

Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool

Q&A: Philip Kotler on whether traditional marketing is dead

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the rise of social media, shorter product life cycles and greater competition.

He has been reassuring business there are still many opportunities for market innovation - whether through manufacturing in...

Read more


Website: http://theconversation.com

Related topics : social media marketing companies pricing / social marketing by philip kotler / brands using social media / social media marketing companies in india / social media market research companies

What is Marketing? and Basic Marketing Concepts | Notes Desk

What is Marketing? (Marketing Definition)

There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the marketing definitions available.

American Marketing Association defines marketing as:

Advertisement

Marketing is the activity, set of institutions, and processes for creating, communicating,...

Read more


Website: http://www.notesdesk.com

Related topics : definition of social marketing concept / focusing the concept of social marketing / social responsibility marketing concept / concept of social marketing / pro social marketing definition

Social marketing : strategies for changing public behavior ...

All fields are required.

The E-mail Address(es) field is required. Please enter recipient e-mail address(es).

The E-mail Address(es) you entered is(are) not in a valid format. Please re-enter recipient e-mail address(es).

You may send this item to up to five recipients.

Enter recipient e-mail address(es):

Separate up to...

Read more


Website: http://www.worldcat.org

Related topics : social marketing strategies for changing public behavior. free press 1989 / social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / social marketing strategies / marketing social change

Five product levels in marketing by Philip Kotler incl ...

It's Your Turn

What is a product?

According to Philip Kotler , who is an economist and a marketing guru, a product is more than a tangible 'thing'.

A product meets the needs of a consumer and in addition to a tangible value this product also has an abstract value. For this reason Philip Kotler states that there are five product levels that can be identified and developed.

In order to shape this...

Read more

Date: 2017-03-09 12:19:40
Website: http://www.toolshero.com

Related topics : social marketing by philip kotler / product social marketing / articles on social media marketing for business / social media marketing article / marketing via social media