Selected articles for topic: corporate social marketing
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Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
Social Media Marketing Services | Blue Fountain Media | NYC
Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to create appropriate...
Related topics : social media marketing campaign plan / social media marketing plan outline / advantages of social media marketing strategy / social media marketing business opportunity / social media marketing ideas for business
Top 10 social media analytics tools: The VentureBeat index ...
Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?
Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities. For anyone...
Related topics : social media analytics market research / social media analytics tools radian6 / social media analytics tools free / social media analytics tools / using social media as a market research tool
Marketing research - Wikipedia
Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to...
Date: 2017-03-06 17:58:45
Related topics : social marketing research / social and cultural environment in global marketing / social and cultural environment in international marketing / cultural and social environment on international marketing / masters degree in social marketing
Does Social Responsibility Help Protect a Company’s ...
Does Social Responsibility Help Protect a Company's Reputation?
When consumers encounter negative information about a company, its reputation for corporate social responsibility can help -- but only sometimes.
Image courtesy of Flickr user p_a_h .
Negative information about businesses is omnipresent. Even much-admired businesses, such as Apple Inc., must deal with negative...
Marketing Internships - summerinternships.com
The Dream Careers internship program provides college students with guaranteed internship placement in premier marketing internships. You control the entire placement process, as you work with a Dream Careers Internship Coordinator as they assist in revising your resume, before scheduling interviews with our large network of marketing companies. Before you begin the...
Related topics : social media marketing internships / media marketing internships / companies that use social media marketing effectively / internet & social media for corporate and marketing communication / internet social media marketing services
Making the most of corporate social responsibility ...
Making the most of corporate social responsibility
By Tracey Keys, Thomas W. Malnight, and Kees van der Graaf
Making the most of corporate social responsibility
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For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.
Too often, executives have viewed...
Related topics : corporate social responsibility and marketing / social responsibility marketing definition / social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples
12 B2B Social Media Case Studies - Online Marketing Blog
Lee Odden ��� B2B Marketing , Content Marketing
Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...
United Media Services LLC - UMS Group - Home Page
UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.
Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...
Date: 2016-12-08 10:22:11
Related topics : social media management company business plan / digital and social media marketing manager job description / social media management company for small business / social media marketing manager job description / social media network marketing services
Integrated Marketing | What is Integrated Marketing?
What is Integrated Marketing?
Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort - across television, radio, print, Internet, and in person - is presented in a similar style that reinforces the brand's ultimate message (See also Brand Marketing ).
Related topics : tri media integrated marketing technologies inc / integrated media marketing / social media marketing campaign plan / companies that use social media marketing effectively / social media marketing campaign examples
4 examples of corporate social responsibility done right ...
yep .. lots of ways to throw the baby out with the bath water ....
That's one reason I wanted to get away from the "corporate social responsibility" label because there is the point of view of - http://en.wikipedia.org/wiki/Saul_Alinsky and corps are evil and even they try to do good and be responsible they're still evil.
So, are they still evil if they try right their wrong with something...
Related topics : corporate social responsibility and marketing / social responsibility marketing examples / social media response / corporate social marketing / social responsibility marketing definition
DeliveryMaxx | Digital Social Media Marketing | Reputation ...
A Few of DeliveryMaxx's Satisfied Clients
DigitalMaxx is the perfect solution for any business big or small. This simple digital marketing solution combines Social Media Marketing, Online Reputation Management and Local Business Networking which gives you the power to control and dominate your...
Online Reputation Management is your businesses...
Date: 2017-02-02 18:27:29
Related topics : search engine marketing social media / social media online reputation management / digital media marketing plan / social media online marketing / social media marketing small business
Best Seo Company-Search Engine Optimization Services
Professional Search Engine Optimization Services
At Seoshark, your success is our success. Our team of SEO experts will position your site where it can generate traffic and leads that will convert to paying customers. We employ digital marketing tactics that will endure future Google updates. All our Recurring plans include on-site optimization aid, together with a comprehensive keyword research,...
Related topics : online reputation management services for small business / search engine reputation management services / search engine optimization reputation management / search engine marketing social media / search engine optimization reputation
How To Set Social Networking Policies for Employees ...
Establishing a clear set of social networking policies is important to both the security of your business and of your employees.
By Diana Kelley | Posted April 20, 2010
These days it seems that just about everyone and everything has a Facebook page, a Twitter account, and/or blog. Employees that have responsibility for updating or managing the official Starbucks or Walmart...
Related topics : employee personal social network policy / social networking policies for employees / employee social networking policy / social network policy for employees / employee social networking sites
Social Media Marketing | Digital & Internet Marketing Agency
We're not 'just another agency' trying to ride the wave of interaction on the World Wide Web - we were there when it was merely a ripple, and we've stuck around. We're that good.
We take your whole bag of tricks - your key messages, your core values and your online and offline brand and find ways to seamlessly merge those assets into loyal, actionable consumer behaviour. We analyse and...
Date: 2017-02-15 16:14:39
Related topics : internet advertising and social media as a marketing communication tool / social media marketing agency / using social media as a market research tool / social media market research tool / social media marketing tool
The Body Shop: Social Responsibility or Sustained ...
Beauty care / Cosmetics
This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal SA 1 (L'Oréal) in a cash deal worth £652 million (US$ 1.14...
Date: 2015-03-13 06:16:14
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility marketing concept / importance of social responsibility and ethics in marketing / social and cultural factors in international marketing
Employee Communications, PR & Social Media Summit at ...
Employee Communications, PR & Social Media Summit at Microsoft
A best-practices conference for corporate communicators
Sept. 28-30, 2016
Simplify complex stories through visual storytelling for video, social media and infographics
Make yourself a business partner in your next comms audit: Ask execs the right questions
Revamp boring town hall meetings into energetic, collaborative sessions for...
Social Media Guidelines - Carolinas Healthcare System
Social Media Guidelines
Social Media Guidelines
Carolinas HealthCare System (Carolinas HealthCare System) recognizes that social media is used more and more for communicating. Social media even can be a great workplace tool. Both Carolinas HealthCare System and team members have roles in the responsible use of social media. When someone identifies themself as working for Carolinas HealthCare...
Related topics : healthcare organizations using social media / should healthcare organizations use social media / internet & social media for corporate and marketing communication / organizations using social media marketing / social media participation guidelines
10 Brands Doing an Amazing Job on Social Media – Adweek
10 Brands Doing an Amazing Job on Social Media
Many sites these days are quick to point out when businesses make mistakes on social media, but it's also a great idea to look to some companies doing a fantastic job on social media.
July 30, 2015
Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it's...
Related topics : social media management company business plan / social media marketing companies / social media management company / social media branding for business / social media brand management
The Legal Implications of Social Networking: The Basics ...
Posted in ECPA, Social Networking
We are in the midst of a communications revolution. Use of social media for communication purposes continues to grow, while "old school" messaging media like email is on the decline . Facebook reportedly has reached 700 million users worldwide and is putatively valued at $50 billion dollars. Advertising revenue expected to be generated from social media is...
Top 25 Medical Practice Marketing Ideas - Fit Small Business
Daniel Goldberg, Gold Medical Marketing
Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up, and, most importantly, a thorough understanding of how producers, editors, and...
Related topics : social media marketing best practices / social media marketing ideas for small business / social media marketing small business / social media marketing strategy for schools / medical marketing ideas
B2B Marketing | What is Business to Business Marketing?
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. (See also Industrial Marketing )
B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...
Related topics : b2b social media marketing / b2b social marketing / companies that use social media marketing effectively / social media marketing for business schools / benefits of social media marketing for business
Rebuilding corporate reputations | McKinsey & Company
Rebuilding corporate reputations
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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.
As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...
Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company
Template for Success: 5 Keys to Creating a Social Media ...
With social networks becoming more and more ingrained in everyday business
communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base.
So, do you have a plan around social media?
With dozens of social networks that each offer unique benefits, the natural inclination is to jump on every platform, but unless you have...
Date: 2017-03-10 01:46:47
Related topics : social media management company business plan / companies that use social media marketing effectively / social media marketing plan steps / social media network marketing services / benefits of using social media for business
Marketing Success - Focusing on Your Success
Senior Manager, Marketing Consulting
With over a decade working in the marketing industry Laila has the unique ability to seamlessly blend strategic business objectives with practical yet innovative marketing solutions to assist any organisation achieve its goals.
Manager, Design Studio
Tracey manages our Design Studio, working with designers and consultants to ensure...
Date: 2017-03-10 07:13:45
12 Best Free Social Media eBooks
A couple of years ago I remember hearing an online marketing "expert" discussing social media with a small group. He was rather importantly announcing that social media was a pointless enterprise for businesses, whether they were big or small. He believed it all to be useless hype, with next to no payoff. This coming from a man proclaiming to be an expert in the field.
While at the time I thought...
Related topics : social media marketing ideas for small business / companies that use social media marketing effectively / social media marketing small business / benefits of using social media for business / social media marketing ideas for business
About Brand Networks | Leading the Social Media Revolution
Brand Networks simplifies social, delivering award-winning social advertising software and services to enterprise customers throughout the world.
ABOUT BRAND NETWORKS
Delivering the right message to the right segments of your complex social audience at the right time is the future of social native advertising and content publishing at scale. Achieve this and your efforts become...
Related topics : social media network marketing services / social media network marketing / social network marketing companies / social media marketing optimization services / social media marketing companies london
Social media jobs getting more plentiful - latimes
YOU ARE HERE: LAT Home -> Collections -> Business
Employers are liking -- and hiring -- social media workers
Corporate America is on a hiring binge for people to manage a company's presence on Facebook, Twitter and similar sites. Once given such titles as social media wizards, ninjas and divas, they take their jobs seriously and are gaining more respect.
September 28, 2011 |By Shan Li, Los...
Related topics : social media manager jobs los angeles / social media management company for small business / social media marketing jobs los angeles / new social media sites like facebook / social media jobs los angeles
Digital Reputation Management from TopRank
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management .� Search engines are fantastic for finding things. They're also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
Related topics : social media online reputation management / social media reputation management tools / search me online reputation management / social media reputation management / social media and reputation management
Our experts | Centre for Business Network Analysis
Principal Lecturer in Strategic Management
Social network theories in management.
Professor Elizabeth West
Professor of Applied Social Research
Patient outcomes, experiences and involvement in research and commissioning; nursing research; social organisation of caring occupations; social inequalities.
Dr Yuliya Yurchenko
Lecturer in International Business
Global Political Economy; transnational...
What is Social Enterprise?
Most social enterprise meetings and summits in our experience involve the never-ending quest for agreement on a universally accepted definition of social enterprise. This discussion has been ongoing in British Columbia for over a decade.
It is essential to note that 'social enterprise' is not defined within Canada's Income Tax Act. There is no certification or other program to enable a venture to...
The Social Enterprise Finder | Social Traders
For social enterprise operators, The Finder is the gateway for entering the buyer markets that Social Traders is actively devloping in the consumer, corporate and government sectors. It is also a free resource for raising awareness and increasing...
How SAP is handling the social media explosion - SearchSAP
Evaluate Weigh the pros and cons of technologies, products and projects you are considering.
How SAP is handling the social media explosion
Discover the steps SAP is taking to incorporate social media into many of its existing platforms, and learn about its newest offerings.
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HR Meets Social Media: Fireworks or Fizzle...
B2B Social Media Case Study | CustomerThink
I am always on the lookout for case studies, success stories and examples of successful B2B lead generation that I can share on my blog. I shared with you a TD Bank case study in my recent post on the 5 Laws of of Real Social ROI and that led to some interesting conversations with my peers in the industry.
Today, I'd like to share another case study which caught my attention because it goes...
Marketing Manager Job Description | Paladin Staffing
The Marketing Management Association »
Where do Marketing Managers work?
Marketing managers generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, you will play a critical role in aligning your creative direction with the company's strategic goals.
You'll be a senior-level marketer at one of the highest rungs...
Bradford Health Jobs Archive - Bradford Health
Masters Degree in Social or Behavioral Science required. Professional licensure is preferred. If not licensed, must be qualified to make application for LPC, LCSW, or LMFT licensure within 90 days of hire. Minimum of two years working experience in addictions treatment. Experience working with adolescents preferred. Previous training and/or experience to demonstrate competency with adult...
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...