Selected articles for topic: corporate communication and reputation
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Corporate Communication Definition from Financial Times ...
Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.
In today's global corporation, this function serves as the conscience of the corporation and is responsible for the organisation's reputation. Previously called "public relations" or "public affairs," corporate communication has taken on new importance in the 21st century as a result of...
Website:
http://lexicon.ft.com
Related topics : marketing communications and media management / corporate communication and reputation / corporate reputation management strategy / corporate reputation management definition / marketing communications new media
Corporate Communication International >> Conference on ...
Conference on Corporate Communication May 31-June 3, 2016 at Baruch College/CUNY, New York, NY.
Best Applied Paper:
"Using Sustainable Social Marketing to Respond to Global Climate Change"
Authors: Stevina Evuleocha and Steve Ugbah, College of Business and Economics, California State University, USA
Best Theoretical Paper:
"Is Strategic Communication too important to be left to Communication...
Website:
http://www.corporatecomm.org
Related topics : corporate communication and reputation / corporate reputation conference / social marketing sustainability
Corporate Reputation :: Why a good corporate reputation is ...
Why a good corporate reputation is important to your organization
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...
Website:
http://www.cuttingedgepr.com
Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation
USI - MCC - Corporate Communication
Corporate communication is today considered a key management function. It is about managing relationships with the organization's stakeholders in order to maximise the corporation's reputation capital and thus to guarantee...
Date: 2017-03-10 06:41:28
Website:
http://www.mcc.usi.ch
Related topics : corporate communication and reputation / corporate reputation management
Social Research & Corporate Reputation: Ipsos Public ...
Social Research Institute The Social Research Institute is a world leader in understanding the perceptions of citizens, public service users and other stakeholders, including members, constituents, employees, donors, health professionals, and voters. Read more
Global Reputation Centre For business leaders who aspire to better decision-making...
Date: 2017-03-09 10:20:40
Website:
https://www.ipsos.com
Related topics : corporate communication and reputation / social service research network / social networking research / social network research topics / social research network
CS&A International Risk and Crisis Management
Bangkok
Read more
Whitney Foard Small is a Senior Associate of CS&A based in Bangkok, Thailand. With extensive experience in crisis communication and management across industry sectors, Whitney is ideally suited to work with CS&A's clients at the executive level.
A veteran in the field of communications, Whitney Foard Small's career has spanned the full spectrum of public affairs - from crisis...
Website:
http://www.csa-crisis.com
Related topics : marketing communications and media management / corporate communication and reputation / corporate reputation management plan / corporate reputation risk / marketing communications media planning
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Website:
http://www.referenceforbusiness.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Corporate Image and Reputation - Forum Research
Corporate Image and Reputation
Corporate Image and Reputation
In the simplest sense, how you are seen by your stakeholders is your corporate image and reputation. Corporate reputation emanates from all of the business activities and communications a company has, either intentionally or unintentionally, undertaken in its marketplace. Stakeholders, whether customers, employees, the financial community, special interest groups, or simply the general public, look at a company differently because they focus on and look at different parts of the business. By understanding both the commonalities and differences across stakeholder groups, a...
Website:
http://www.forumresearch.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate reputation management / corporate communication and reputation / reputation corporate
Our People - Finsbury | Global Strategic Communications
Ed Adler is a Partner at Finsbury, where he represents clients in traditional and digital media, marketing, financial and professional services, entertainment, and tech. Ed has expertise in all aspects of corporate communications including reputation management, brand building, and crisis, internal, and financial communications. A highly respected communications professional, he managed global...
Website:
http://www.finsbury.com
Related topics : corporate communication and reputation / marketing communications and media management / corporate reputation management / brand reputation management / digital media marketing nyu
Corporate Reputation Management - standingpartnership.com
314-469-3500
More than 25% of your company's value is tied to its reputation.
Executives can no longer wait until a crisis happens to worry about their corporate reputation strategy. Strategic reputation planning could have prevented:
Chipotle losing three years of earnings because of reputation damage from its ecoli crisis
Wells Fargo losing $8 billion in value because of reputation losses from...
Website:
http://standingpartnership.com
Related topics : corporate reputation risk / corporate reputation management strategy / corporate reputation management plan / value of corporate reputation / corporate reputation management definition
Reputation Matters - Communication Management South Africa
Upcoming Events
Watch this space for reputation management sessions that we host during the year.
If you would like us to host a specific session for your organisation, don't hesitate to contact us:...
Website:
http://www.reputationmatters.co.za
Related topics : reputation management training / marketing communications and media management / media reputation management / reputation management solutions / brand reputation management
Public Relations Review - ScienceDirect.com
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Copyright © 2017 Elsevier Inc. All rights reserved
Public Relations Review
Volume 43, Issue 1, Pages 1-266 (March 2017)
Volume 43, Issue 1 - selected
pp. 1-266 (March 2017)
RIS (for EndNote, Reference Manager, ProCite)
Entitled to full text
Special section on WPRF 2016; Guest...
Date: 2016-12-21 21:32:55
Website:
http://www.sciencedirect.com
Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis
Reputation Management - Term Paper
Importance of Reputation Management
For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?
What is Reputation and why is It Important?
o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.
o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.
o...
Website:
http://www.termpaperwarehouse.com
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / social media reputation management / social media and reputation management / importance of reputation management
Corporate reputation management consultants: Instinctif ...
Digital & Social Media
Overview
We can design an effective communications strategy to help you deepen brand awareness, create personality, monitor sentiment and engage the media to amplify your message. Our agency professionals will show you the best methods of engagement, build your digital community and enable it to be integrated with other aspects of your communications...
Website:
http://instinctif.com
Related topics : social media reputation management / social media and reputation management / business reputation management / social media brand management / corporate reputation management case study
Don't Confuse Reputation With Brand
Don't Confuse Reputation With Brand
Many executives talk about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can lead to costly mistakes.
advertisement
The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the "reputation...
Website:
http://sloanreview.mit.edu
Related topics : ethical branding and corporate reputation / corporate brand reputation / enhance corporate reputation / improve corporate reputation / brand and reputation
Why Information Security Training and Awareness Are Important
Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...
Date: 2015-11-11 16:04:29
Website:
http://www.infosectoday.com
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk
PR Firm - PR Agency - Public Relations Agency of the Year ...
About 5W Public Relations Agency
5W GETS PR. OUR CLIENTS GET RESULTS.
5W Is The
Real
Deal
5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.
5W Is
Resourceful
Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a...
Website:
http://www.5wpr.com
Related topics : social media public relations / social media crisis communications / social marketing public relations / social media public affairs / social media changed communication
코퍼레이트 아이덴티티 - 위키백과, 우리 모두의 백과사전
UPS ("What can Brown do for you")
[ ]
Balmer, J.M.T., & Gray, E.R., (2000). Corporate identity and corporate communications: creating a competitive advantage. Industrial and Commercial Training, 32 (7), pp. 256-262.
Bromley, D.B., (2001). Relationships between personal and corporate...
Date: 2017-02-24 06:46:11
Website:
https://ko.wikipedia.org
Related topics : corporate identity and reputation / corporate brand reputation / corporate communication and reputation
Expert Communications Advice - Montfort Communications
Montfort Communications
Montfort Communications is an international business which conceives and executes successful reputation management strategies for some of today's most high-profile corporations, organisations and individuals.
Headquartered in London, with unparalleled experience,...
Website:
http://www.montfort.london
Related topics : corporate reputation management strategy / corporate communication and reputation / business reputation management / corporate reputation management
Vuma Reputation Management
Contact Us
Media Training and Relationship Management
Knowing how to navigate the media landscape, and how to communicate with the media, ensures your message is heard.
Crisis Management
All companies face crises from time to time. Is yours equipped to weather the storm?
Sustainability
Going beyond business. How do you ensure the future success of your business while contributing meaningfully to the communities that support it?
Reputation Management
Effective reputation management aligns business and communication strategies to ensure sustainable business growth.
Stakeholder and...
Date: 2017-03-10 06:16:35
Website:
http://www.vumareputation.com
Related topics : corporate reputation management strategy / ceo reputation management / corporate reputation management / business reputation management / reputation management training
What We Do - Clarity Consultants
Systems training including ERP, CRM and Off-the-Shelf Apps
Soft Skills Training
Creative
Whether you're looking for distinctive design, digital ingenuity, marketing content, or corporate communications, the Clarity team has the expertise and networks to deliver best-fit consultants every time.
Content Development & Management
Content is the engine of the information economy. Because of its...
Website:
http://clarityconsultants.com
Related topics : companies that use social media marketing effectively / social media management company business plan / social media management information system / social media marketing consulting / using social media marketing
Importance of Reputation Management
There are numerous strategies and procedures companies can adopt to manage their reputation. In order for a company to build trust with their stakeholders the company needs to be sincere, responsible, dependable and have the ability to communicate effectively with all stakeholders on all levels in good times and bad times.
For this reason companies should consider investing...
Website:
http://www.reputationmatters.co.za
Related topics : brand reputation management / reputation management company / reputation management companies / media reputation management / reputation management training
Media Tenor - Home
The weekly newsletter offers media trends, agenda setting research, media analysis and latest studies of Media Tenor research institute.
Connect to the Agenda Setting Network
Using Media...
Date: 2017-03-10 06:45:37
Website:
http://www.mediatenor.com
Related topics : media reputation analysis / media reputation management / corporate communication and reputation
Rebuilding corporate reputations | McKinsey & Company
Rebuilding corporate reputations
Download this article
A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.
As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...
Website:
http://www.mckinsey.com
Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company
How to build a reputation as a top employer - Aon
How To Build A Reputation As A Top Employer
June 16th, 2016
Share this story
Overview
Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...
Website:
http://www.theonebrief.com
Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies
Social Media Guidelines - Carolinas Healthcare System
Social Media Guidelines
Social Media Guidelines
Carolinas HealthCare System (Carolinas HealthCare System) recognizes that social media is used more and more for communicating. Social media even can be a great workplace tool. Both Carolinas HealthCare System and team members have roles in the responsible use of social media. When someone identifies themself as working for Carolinas HealthCare...
Website:
http://www.carolinashealthcare.org
Related topics : healthcare organizations using social media / should healthcare organizations use social media / internet & social media for corporate and marketing communication / organizations using social media marketing / social media participation guidelines
Sustainability’s strategic worth: McKinsey Global Survey ...
Executives at all levels see an important business role for sustainability. But when it comes to mastering the reputation, execution, and accountability of their sustainability programs, many companies have far to go.
Company leaders are rallying behind sustainability, and executives overall believe the issue is increasingly important to their companies' strategy. But as it continues to grow into...
Website:
http://www.mckinsey.com
Related topics : top rated reputation management companies / top reputation management companies / top online reputation management companies / online reputation management activities / reputation management company
Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company
ARiMI | Asia Risk Management Institute
This event will restructure your corporate culture to support communication strategies and control reputation risks better. You will be equipped in dealing with crisis related to privacy breaches and manage PR and social...
Date: 2017-03-10 06:45:10
Website:
http://www.arimi.org
Related topics : corporate reputation management strategy / social media reputation management / social media and reputation management / social media in pr / social media pr
RepTrak Stakeholder Tracker Programs | Continuous ...
Continuously track and manage your stakeholders in all the major markets in the world.
Measure your stakeholders' perceptions
Continuously track and benchmark your stakeholders' perceptions to determine how to prioritize actions that have the most impact.
Manage your reputation
Know what matters most when it comes to your reputation so you can act quickly and decisively in a crisis.
Create...
Website:
https://www.reputationinstitute.com
Related topics : business reputation management / reputational risk management / corporate reputation management strategy / corporate reputation management / reputation management expert
Unicepta: Corporate Reputation
Simon manages 200 analysts around the world
Media Analysis
Corporate Reputation
Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.
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Weiter
Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.
How others talk about your company is valuable social capital. However, it is becoming increasingly...
Website:
https://www.unicepta.com
Related topics : social media online reputation management / social media reputation management / social media and reputation management / top reputation management companies / top online reputation management companies
Job Description for Communications Specialist, Template of ...
Communications Specialist Job Profile and Description
The reputation and the image that a company has determine its products' acceptability to its markets and, thus, its profitability.� Its continued existence also hinges on the same reputation. Communications Specialists, also known as Public Relations Specialists or Media Specialists in other industries, serve as advocates for companies,...
Date: 2017-02-07 22:35:22
Website:
http://www.samplejobdescriptions.org
Related topics : online media marketing companies / marketing communications new media / marketing communications media / media marketing & communications / corporate communication and reputation
What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
Website:
http://www.sun.ac.za
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management
Why is managing our corporate identity important?
Why is managing our corporate identity important?
Page Content
In a complex and diverse environment such as Stellenbosch University the management of corporate identity poses a real challenge in terms of creating a shared visual identity that reflects each operational entity's relationship with the core institution, while meeting practical demands and recognising diversity.
Cohesion
Although...
Date: 2017-03-10 06:52:25
Website:
http://www.sun.ac.za
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate reputation management / integrated marketing communications media / importance of reputation management
Why Reputational Risk Is a Strategic Risk - Risk ...
Why Reputational Risk Is a Strategic Risk
In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...
Website:
http://deloitte.wsj.com
Related topics : reputational risk management / corporate reputation risk / reputational risk / top rated reputation management companies / top reputation management companies
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