Selected articles for topic: define corporate reputation management
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Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
ORM Services, Online Reputation Management Services
Online Reputation Management Services
ORM - Online reputation/brand management services needs to work with online reputation and tracking your company's profile on the different search engines. It is very distinct type of criteria that defines SEO in the different form. ORM services too include optimization but of those entries that will build favorable aspects in the mind of...
Related topics : online reputation management services / online brand reputation management services / online brand reputation management / online reputation management orm / online reputation services
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Sustainability’s strategic worth: McKinsey Global Survey ...
Executives at all levels see an important business role for sustainability. But when it comes to mastering the reputation, execution, and accountability of their sustainability programs, many companies have far to go.
Company leaders are rallying behind sustainability, and executives overall believe the issue is increasingly important to their companies' strategy. But as it continues to grow into...
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CS&A International Risk and Crisis Management
Whitney Foard Small is a Senior Associate of CS&A based in Bangkok, Thailand. With extensive experience in crisis communication and management across industry sectors, Whitney is ideally suited to work with CS&A's clients at the executive level.
A veteran in the field of communications, Whitney Foard Small's career has spanned the full spectrum of public affairs - from crisis...
Related topics : marketing communications and media management / corporate communication and reputation / corporate reputation management plan / corporate reputation risk / marketing communications media planning
Strategic CSR Corporate Responsibility & Sustainability
Corporate responsibility and sustainability management
Corporate responsibility practice
The CSR and corporate sustainability movements are building an impressive momentum with the support from governments and the investment community through Socially Responsible Investing (SRI) and associated corporate sustainability indexes.
There is no doubt that businesses are doing far more than ever before...
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / corporate reputation management strategy / corporate reputation management plan
Valuing corporate social responsibility: McKinsey Global ...
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Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.
The perceived importance of corporate environmental, social, and governance programs has soared in recent years, as executives, investors, and regulators have grown...
brand versus reputation: Jeff Bezos, Richard Branson ...
brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue
by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views
Jeff Bezos, the founder of Amazon, is attributed to have made this statement:
Your brand is what people say about you when you are not in the room
Richard Branson, founder of Virgin Airways, is attributed to have made this statement:
Related topics : corporate reputation management living the brand / personal online brand reputation management / reputation management personal branding / ethical branding and corporate reputation / corporate brand reputation
Risk Management Software Solutions - MetricStream
MetricStream Risk Management Software Solution
MetricStream provides an integrated and flexible framework for documenting and assessing risks, defining controls, managing audits, identifying issues and implementing remediation plans. The risk management solution provides advanced capabilities such as risk calculators and risk heat maps for risk analysis and monitoring.
MetricStream uniquely combines software and content to deliver the risk management software solution to customers. Embedded best practices help...
CEO Reputation Management › Branding-Institute CMR AG
CEO Reputation Management
The personal brand "CEO" can serve as an increasingly important value added factor since it has great influence on the perception of the Corporate Brand. The CEO is increasingly becoming the central value inter-mediator of an organization. The perceived profile of the CEO is a crucial aspect for the key messages of an organization and can be decisive in search of business excellence. In other words, the...
Definition of Corporate Governance - What is Corporate ...
Definition of Corporate Governance
The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...
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Corporate reputation management consultants: Instinctif ...
Digital & Social Media
We can design an effective communications strategy to help you deepen brand awareness, create personality, monitor sentiment and engage the media to amplify your message. Our agency professionals will show you the best methods of engagement, build your digital community and enable it to be integrated with other aspects of your communications...
Related topics : social media reputation management / social media and reputation management / business reputation management / social media brand management / corporate reputation management case study
Crisis Management and Communications | Institute for ...
by W. Timothy Coombs
Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral part of crisis management teams. So a set of best practices and lessons gleaned from our knowledge of crisis management would be a very useful...
Related topics : corporate reputation management strategy / online reputation management strategy / media strategies for marketing places in crisis / online reputation repair reviews / internet reputation repair reviews
What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management
Reputational Risk Definition from Financial Times Lexicon
Definition of reputational risk
A company's reputation is perhaps its most valuable asset. Reputational risk is the possible loss of the organisation's reputational capital. Imagine that the company has an account similar to a bank account that they are either filling up or depleting. Every time the company does something good, its reputational capital account goes up; every time the...
PR Firm - PR Agency - Public Relations Agency of the Year ...
About 5W Public Relations Agency
5W GETS PR. OUR CLIENTS GET RESULTS.
5W Is The
5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.
Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a...