Selected articles for topic: define corporate reputation
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Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Valuing corporate social responsibility: McKinsey Global ...
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Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.
The perceived importance of corporate environmental, social, and governance programs has soared in recent years, as executives, investors, and regulators have grown...
CS&A International Risk and Crisis Management
Whitney Foard Small is a Senior Associate of CS&A based in Bangkok, Thailand. With extensive experience in crisis communication and management across industry sectors, Whitney is ideally suited to work with CS&A's clients at the executive level.
A veteran in the field of communications, Whitney Foard Small's career has spanned the full spectrum of public affairs - from crisis...
Related topics : marketing communications and media management / corporate communication and reputation / corporate reputation management plan / corporate reputation risk / marketing communications media planning
brand versus reputation: Jeff Bezos, Richard Branson ...
brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue
by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views
Jeff Bezos, the founder of Amazon, is attributed to have made this statement:
Your brand is what people say about you when you are not in the room
Richard Branson, founder of Virgin Airways, is attributed to have made this statement:
Related topics : corporate reputation management living the brand / personal online brand reputation management / reputation management personal branding / ethical branding and corporate reputation / corporate brand reputation
What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management