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HIPAA, Social Media & the Healthcare Worker: Safeguarding ...
HIPAA, Social Media & the Healthcare Worker: Safeguarding Patient Data
Social media is ubiquitous in modern society, with people sharing just about everything with the world, including what they eat, where they went, and what they did at work. For healthcare professionals, social media can create a potential minefield with regard to regulations regarding patient privacy. Nurses, doctors, and...
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Six social-media skills every leader needs | McKinsey ...
The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.
Social media also adds new dimensions to these traits. For example, it requires the ability to create...
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Social Media News Release Template Step-by-Step Guide
� [ What is this? ]
The media landscape has changed dramatically over the last five years and we've seen a sudden jump in adoption of social media tools by journalists in just the last year. There are several companies and organizations that do regular surveys of how journalists are using social media and the 2011 surveys show a sharp rise across the boards. Online and social media...
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Marketing buzz - Wikipedia
Strategies[ edit ]
Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...
Date: 2017-02-19 12:09:41
Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies
Ethics in Nursing: Social Media Do's and Don'ts
In the flash of a post on Facebook, or in the twinkle of a "tweet" on Twitter, privacy and ethical standards in nursing can easily be violated.
The immediate nature of information sharing on social media sites can make it challenging for health care management to monitor and regulate. As a solution, most hospitals have adopted a "no tolerance policy" and as an added measure, blocking networking...
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Debunking 4 Myths of Social Learning - Blackboard
Social Learning Is the Same as Social Media
Social media and social learning are as much the same as French fries and French toast. In other words, they're different (but both wonderful).
Social media sites such as Twitter, Facebook, LinkedIn, and Pinterest make it easy and motivate people to connect, share information, and develop relationships. Yet they can also provide the means to wander...
Date: 2015-01-02 14:38:44
Related topics : social media and technology tools for research / benefits of using social media in education / social media technologies and tools / benefits of social media for individuals / social media tools meaning
Border Protection's Social Media Proposal Comes Under Fire
A controversial federal proposal, currently up for public debate, asking people visiting the country under the visa waiver program for their social media handles has been criticized by civil liberties advocates as going too far and by counterterrorism experts and lawmakers as not going far enough.
The proposal, submitted to the Federal Register by the U.S. Customs and Border Protection agency...
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Social Media Strategy: The 7 Types of Social Media Users
Business owners and management teams tend to struggle over understanding audience behavior when refining their social media strategy. After all, it is a strange thing, isn't it? They were interested enough to like your Facebook page and follow you on Twitter but they never show your posts any love. What gives?
We sometimes forget we are dealing with real people online and fail to distinguish the...
Date: 2017-03-09 12:43:55
Related topics : 7 types of social media users / different types of social media users / 3 types of social media users / 6 types of social media users / social media types of users
Essays.se: THESIS FOR SOCIAL NETWORK AS MARKETING TOOL
Keywords : Social Media Marketing ; Conventional Marketing Practices ; Relationship marketing ; Adoption of social media ;
Abstract : BackgroundIn Sweden almost 90% of businesses are micro...
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10 Social Media Sites For Education - Main - TeachThought
10 Social Media Sites For Education
by Lila Daniels
Our kids live on social media these days. One crucial way to make learning relevant is to meet 'em where they live, which means finding social media sites that work in the classroom. Social media organically dovetails with subjects like language arts and social studies, but tech savvy teachers know that collaboration can work in any...
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Digital Reputation Management from TopRank
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management .� Search engines are fantastic for finding things. They're also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
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104 Fascinating Social Media and Marketing Statistics for ...
Facebook Google+ LinkedIn Flipboard 13
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
In response, marketers are...
Related topics : social media market research companies / b2b social media marketing / companies that use social media marketing effectively / using social media for marketing research / organizations using social media marketing
Three Social Media Mistakes Data Center Leaders Make ...
In the time it takes to write a blog post like this, approximately 150,000 LinkedIn profiles will be viewed, 12,000 new users will join LinkedIn, 200,000,000 Twitter searches will be conducted, and 400,000,000 YouTube videos will be viewed.
Now granted, only a small sliver of these searches will be the IT professionals, business executives, and other stakeholders that you're trying to attract to...
Related topics : business using social media / using social media to conduct market research / using social media for marketing research / using social media marketing / why use social media
4 new rules for effective hospital marketing
by Guest Author December 15, 2015 Comments (0)
Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals' Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But�these luxuries don't assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and...
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Hispanics Over-Index On Social Media Use 02/21/2014
Hispanics are more likely to use social media than the rest of the U.S. population.
Overall 80% of U.S. Hispanic adults use social media, compared to 72% for the country overall, including 70% for non-Hispanic whites and 75% for African Americans,�according to figures from the Pew Research Center's Internet Project. Similarly, 68% of U.S. Hispanic adults said they used Facebook, Twitter or...
Related topics : hispanic social media use / hispanic social media sites / hispanic social media marketing / hispanics social media / brands using social media
The Key to Social Media Success Within Organizations
Many organizations have started using social media (a.k.a. Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have succeeded in using social media internally to meet important objectives, such as reducing their costs, increasing revenues or stimulating innovation. However, many companies have either stayed away from using social...
Related topics : companies that use social media effectively / organizations that use social media effectively / organizations using social media / internal social media tools / social media internal communications
Article : 5 Trends for the Global Airlines Industry
5 Trends for the Global Airlines Industry
-- A WNS Perspective
Analytics and Insights Customer Care Travel and Leisure Technology Platforms Airlines CoE Transformation Customer Engagement Cross sell Up sell
Trend 1: It's a new passenger out there; airlines will need to build 'social' pace to create brand equity
Trend 2: The customer's world is online and offline - ...
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Social cognitive theory, social learning, self-efficacy ...
Sorin Adam Matei 39 Comments Academic Departments , Albert Bandura , English language , psychology , social , Social cognitive theory , Social Media , Social psychology , Social Sciences , virtual community
Albert Bandura, right Image by psicologiautal via Flickr
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam...
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7 Best Practices of Cause Marketing on Social Media
Categories: Internet Marketing , Social Media
This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...
Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign
Social Media: Business Benefits and Security, Governance ...
�� Visit the Risk Management Knowledge Center community
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction,...
Date: 2017-03-10 08:07:39
Related topics : benefits of social media for business / social media tools for business professionals / enterprise social media strategy / social media branding for business / social media tools for business
Online Marketing Resources, Marketing Strategies - Brand ...
See all Marketing Smarts Podcasts
Brand Management online seminar broadcasts from the best minds in marketing
From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
Broadcast on Apr 28, 2016 with Bobby Lehew
In this PRO seminar, we'll explore multiple methods for creating a compelling narrative--including the Monomytch method and the Narrative Wheel, an ancient technique...
Related topics : social media branding for business / social media branding strategy / social media brand building / brands using social media / social media branding guide
Hispanics social media marketing strategy - a must
U.S.-based Hispanic consumers are significantly more likely to participate in online social media than their non-Hispanic counterparts, making a social media strategy a must for any marketer wanting to reach this group online, according to a new report from Forrester Research Inc.
The research findings are as follows:
Online Hispanics are more involved and likely to listen to word-of-mouth
Related topics : hispanic social media marketing / social media marketing strategies / social media marketing strategy / hispanic social media use / social media online marketing
Hispanics Lead Stats In Social Media Usage 02/25/2014
The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption.
The latest piece of research comes from BIA/Kelsey's Consumer Commerce Monitor Study, which found that Hispanic consumers are more likely to use social media for local shopping, at least on some platforms.
Overall, 17.7% of Hispanics surveyed...
Related topics : hispanic social media use / hispanic social media sites / hispanic social media usage 2013 / hispanic social media usage / hispanic social media marketing
Social media marketing blog posts by Vertical Leap
Page: 1 of 5 | showing 21 Articles « 1 2 3 4 5 »
We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.
by Steve Masters o posted February 13th 2017
Which social networks should travel brands be using in 2017?
Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks - and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought...
Date: 2017-03-10 08:30:44
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Digital Marketing and Social Media Strategy - NYU Stern
The emergence of the Internet has drastically changed various aspects of an organization's operations. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior. From Twitter to...
Date: 2017-03-09 22:31:54
Related topics : social media marketing business opportunity / benefits of social media marketing for business / social media and business marketing webinar / digital media marketing strategy / companies that use social media marketing effectively
What type of social media user are you? - Telegraph
It also highlights 12 distinct types of social media users, from occasional "dippers" to full-blown "ultras": which one are you?
A study from the University of Winchester has identified 12 types of social media behaviour�Photo: Alamy
A study from the University of Winchester and first direct has identified 12 types of social media behaviour. Let us know in the comments which one - or more...
Date: 2017-03-08 23:57:11
Related topics : 12 types of social media users / different types of social media users / social media types of users / social media types communication / social media network where friends share
Allgo Social | Social Networking Agency
We know the Power of Social Media
The power of social media is the capability to connect people through technology. The understanding of how social network technology operates magnifies that power. We help you and your business unlock social networks to leverage them as assets for your online presence.
With specialized technology, social media platforms allow you to extend your reach to a larger network of people. Utilizing social networks inherently increases brand awareness, promotes marketing, enhances industry research capabilities, helps organize, community building and...
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7 Easy Ways to Improve Your Social Media Profile
This post will cover the top 7 considerations when analysing your social profiles, in order for your construction business to benefit from an effective social strategy.
1. Review Your Social Media Objectives
It is easy to forget what your business originally wished to achieve from social media; revise this with your marketing team in order to regain focus on why it was that you chose to engage...
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How BBC News Reach Audiences On Social Media | The Whip
Interview: How BBC News Reach New Audiences on Social Media
What's it like to cover the world's news through news feed, timeline and Snapchat?
BBC's London News Room
As one of the world's best-known news brands, BBC News have long been figuring out the best way to reach their global audience on social media.
We talked to Social Media Editor Mark Frankel about how they're reaching millions...
Related topics : new social media sites like facebook / social media audience engagement / social media audience / social media news / social media sites like facebook
The Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public Affairs:
Where we are and where we're going
Reports from Brussels and Washington, D.C.
1 Foreword2 Introduction3 Communicating with Policymakers in the Digital Age6 EU Findings24 Viewpoints from Europe25 EU Implications and Recommendations27 U.S. Findings45 U.S. Implications and Recommendations
For further information, please...
Related topics : social media public affairs / social media affairs / business using social media / why use social media / organizations using social media
Social media background checks - a minefield for ...
By Virginia Matthews on 15 Sep 2011 in Employment law , Recruitment & retention
At a time when social media profiles are the norm and many people are falling into the trap of "over-sharing" personal information online, it is perhaps inevitable that recruiters would be tempted to have a sneaky peek at the digital lives being led by potential recruits to their organisations.
In many cases, it is an...
Related topics : how do social networking sites pose a legal and ethical minefield for employers / how many people use social networking sites / use of social network sites / social media network sites / how effective are social networking sites for recruitment
SMO/SMM Services, Social Media Optimization Services ...
o Video and photo sharing
o Contributing to RSS feeds
» Viral Marketing :
Viral marketing, this a technique of Search Engine marketing by which one can popularize an idea/product or service on Internet through submitting relevant information multiple times about a website on WEB 2.0 sites. According to Wikipedia "Viral marketing and viral advertising are buzzwords referring to marketing...
Date: 2014-02-01 11:29:14
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Social Media and Cloud Computing: A Call to Action for IT ...
Home | Social Business | Social Media and Cloud Computing: A Call to Action for IT Leaders
Social Business 2 Comments | by Vanessa DiMauro
Social Media and Cloud Computing: A Call to Action for IT Leaders
Two days of some of the most influential speakers in IT, and a room full of the top IT executives across the major verticals all talking about the impact of Cloud Computing on...
Date: 2017-03-10 08:40:28
Related topics : cloud computing social media / social media changed business / search and social media marketing for international business / social media impact on business / benefits of social media marketing for business
The Reality of Mobile Usage and Social Media Growth in ...
The Reality of Mobile Usage and Social Media Growth in South Africa
The Reality of Mobile Usage and Social Media Growth in South Africa
It is a well known fact that South Africa has one of the largest telecommunications markets on the African continent. Mobile phones have become a popular and� prevalent form of voice and data communications among many sectors of the population in South...
Related topics : media and social reality / mobile media marketing / mobile social network / social media marketing twitter / social media internet marketing
Social Media Intelligence Platform | Synthesio
The Modern Marketer is Driven by Data and Metrics
Today's marketing leaders own the full customer journey. This responsibility makes access to comprehensive audience data in real time a necessity. SaaS technology has empowered marketing decision makers with instant feedback on each initiative's performance against business KPIs. Real-time customer data helps CMOs and VPs of Marketing...
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Social business model - Wikipedia
Characteristics of Organizations Adopting the Social Business Model[ edit ]
Organizations that fully adopt the social business model will exhibit four key characteristics: 
Connected - employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications...
Date: 2017-02-15 19:29:27
Related topics : social media changed business / business use of social networking sites / social media networking sites business / social networking sites for business / social media tools for business
Using Social Media for Internal Communications
Marketing By Chelsea Varney on January 17th 2014
When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.
Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.
However, often overlooked is the internal communications which must...
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Top 10 Social Network Monitoring Tools - Web Analytics World
Top 10 Social Network Monitoring Tools
Top 10 Social Network Monitoring Tools
October 26, 2010
by Manoj Jasra 8 Comments
The face of marketing is changing by the day; newer and more innovative ways are being thought of to get across your message to customers and boost your brand value. Commonsense dictates that you go where your customer is, and that's why social media is the hottest marketing...
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EASSW - European Association of Schools of Social Work
CALL FOR VIDEO CLIPS FOR WORLD SOCIAL WORK DAY 2017
This is the sixth year that we are encouraging you to participate in a joint European action on World Social Work Day using social media. This year we are inviting all European countries to participate. It is easy: you just record a short clip and send to the EASSW (see specific instructions below). The EASSW puts the clips together in a...
Related topics : social media work / european social action network / world social media / universities using social media / why use social media
Sustainable competitive advantages in digital marketing
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
Eric Enge on September 13, 2016 at 10:32 am
It's amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of...
Date: 2017-03-09 17:22:35
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Social Media Release Template, version 1.5 - PR-Squared
Social Media Release Template, version 1.5
I didn't think I would ever do this; the original Social Media Release (SMR) template took on a life of its own and I assumed that beyond evangelizing for the format, my "creative" work was done.�
But, as I've been awestruck by the adoption of the first template by some Big Brands, gratified by the response of the wire services, and energized by the...
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What is social marketing? | The NSMC
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Chris Martin - Ask the Reputation Management Expert
Chris Martin - Ask the Reputation Management Expert
Chris Martin - Ask the Reputation Management Expert
The first impression and perceived reputation that can be found when someone searches for your personal name, brand or business online can have a huge impact in both your personal and business success.
For individuals, everything from how you run you personal life, take on new job opportunities...
Related topics : search engine reputation management services / online reputation management services cost / search engine reputation management tips / online brand reputation management services / search engine reputation management
World Adoption Day 2016
'The Right Way to Adopt' Campaign
World adoption day is here! A global day to raise awareness of adoption and celebrate family. The day is marked as a fundraising opportunity to help support families in their adoption process, and is endorsed by ambassadors from all walks of life who recognise the power and beauty of families brought together through adoption.
To celebrate World Adoption Day on 15 November 2016, draw a smiley face on the palms of your hand and take a photo. Post the picture to social media using the hash tag
Drawing a smiley face on your hand is one of the ways World Adoption Day is recognized and...
Date: 2017-03-10 10:26:29
Related topics : social media advertising examples / social media children / adopting social media / why use social media / using social media
Should social networking be allowed in the workplace ...
Should social networking be allowed in the workplace?
Should social networking be allowed in the workplace?
By Josie Chun
© Dmitriy Shironosov | Dreamstime.com
The boundary between work and personal life has become blurred - and with the rise of social networking sites that line has become very blurred indeed. Whether you like it or not, social networking has now permeated every...
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Welcome to the social media revolution - BBC News
We have seen the power of social media and its effect on society.
From the Arab Spring to the global Occupy movement, citizens of all nations are more empowered than ever before.
Connected individuals have rallied crowds, created vast audiences and toppled political establishments by communicating their message through social networks.
We've also seen the impact of the social revolution on...
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The Sociology of the Internet and Digital Sociology
The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however researchers within it focus on such questions as they pertain to the more recent technologies...
Related topics : identity social networks and online communication / digital identity social media network / social media impact on communication / social media impact on politics / social media and technology tools for research
Safer Internet Day: Young ignore 'social media ... - BBC News
Analysis by Leo Kelion, BBC News technology desk editor
The reason that most social media platforms have set 13 years as their cut-off point is a US law called Coppa (Children's Online Privacy Protection Act), which dates back to 1998.
It mandated that online services would have to seek "verifiable parental consent" from younger users and would then be restricted as to how they could use the...
Related topics : how to stay safe on social media sites / online social network services / social media analysis online / social media analysis tools online / social media news
PH ‘most social nation’–report | Inquirer Technology
The Philippines is the world's "most social nation" based on social media activity of Internet users, a report by software Opera Mini said on Thursday.
In its State of the Mobile Web Report, the browser software said Internet users in the Philippines have the highest social media activity worldwide.
"The Philippines used to be known as the text messaging capital of the world. Now, with easier Internet access and higher smartphone adoption, our findings indicate that the country has transformed into the most social nation," the report said.
Opera Mini said social networking sites accounted for 86...
Related topics : social media report / top social media sites by country / social media activity / internet social media sites / top social media networking sites
Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice.  In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing