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The State of Social Media in Travel: Phocuswright
1. What We Did (and How We Did It)
2. Lay of the Land: Social Demand
3. Social Network Use: Travelers & the Travel Industry
4. Global vs. Local: The Role of Regional Networks
5. Social Goals: What Travel Companies Seek to Achieve
6. Social Tactics: Tools & Techniques
7. Social Spend: Advertising & Marketing
8. Social Service: Customer Support & Engagement
9. Social Is Mobile: Five Ways Mobile Is...
Website:
http://www.phocuswright.com
Related topics : travel industry using social media / travel industry social media marketing / travel industry social media / social media strategies for travel / social media travel
Social Media Success Stories from 12 Small Businesses
Social Media Success Stories
Inspire your social strategy with advice from successful small businesses
Social media is rapidly changing how small businesses connect with customers--from food truck owners updating multiple truck locations on-the-fly over Twitter, to nonprofit organizations sharing visual stories on Facebook that touch the hearts of thousands.
After years of speaking with our small business customers to address challenges and to...
Website:
https://hootsuite.com
Related topics : social media small business success stories / social media small business strategy / social media small business tips / social media marketing small business / social media for small business
Social Media for Travel Industry - E-Learning - English ...
Social Media for Travel Industry - E-Learning - English
DescriptionPrices & Registration
About
This "how to" eLearning course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and,...
Website:
http://www.iata.org
Related topics : travel industry social media marketing / travel industry using social media / companies that use social media marketing effectively / benefits of using social media for business / benefits of social media marketing for business
TBEX – Travel Blog Exchange
Register now for TBEX Europe
Did we mention the opportunity to meet with hundreds of potential sponsors?!?
This is the only opportunity of its kind for you to connect face-to-face with the top travel bloggers and social media marketing experts while blazing new trails with like-minded peers from around the globe.
Are you a Travel Industry Professional in marketing, PR, social media or community...
Website:
http://tbexcon.com
Related topics : travel industry social media marketing / travel industry social media / social media marketing industry / top social media experts / social media marketing events
Social media marketing blog posts by Vertical Leap
Page: 1 of 5 | showing 21 Articles « 1 2 3 4 5 »
Social Media
We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.
by Steve Masters o posted February 13th 2017
Social Media
Which social networks should travel brands be using in 2017?
Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks - and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought...
Date: 2017-03-10 08:30:44
Website:
https://www.vertical-leap.uk
Related topics : travel industry social media marketing / social media network marketing / master in social media marketing / post social media in one place / social media marketing article
Airline Social Media Strategy (Classroom, 3 days) - IATA ...
Airline Social Media Strategy (Classroom, 3 days)
DescriptionPrices & Registration
About
Thrive in today's marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline .
Available as: Classroom & In-Company...
Website:
http://www.iata.org
Related topics : social media marketing strategies / social media marketing strategy / social media branding strategy / social media strategies for travel / social media strategy 2017
2012 & 2013 Social Media and Tourism Industry Statistics ...
2012 & 2013 Social Media and Tourism Industry Statistics
UPDATED February 2014
(UPDATE: We have now updated this post to include new and additional statistics from 2013. These are indicated in blue text. Note that in most cases we have not completely replaced the 2012 statistics, but added new metrics we felt were relevant to the information.)
In response to the overwhelming desire for up-to-date...
Date: 2017-03-10 07:14:22
Website:
http://www.stikkymedia.com
Related topics : travel industry using social media / travel industry social media statistics / travel industry social media marketing / hotel industry using social media / travel industry social media
Social Media Jobs in Sydney | Glassdoor.com.au
Seven West Media Limited - Sydney
13 days ago 13 d
is searching for a capable social media moderator to implement, track and optimize our social media campaigns across our SWM TV... experience. Reporting to the Social and Digital Media Manager, you need to be a social media superstar and be able to demonstrate...
3.4
GroupM - Sydney
24 days ago 24 d
opportunities to develop Connects Social Media...
Website:
https://www.glassdoor.com.au
Related topics : social media market opportunity / 3 types of social media users / social media channel 4 / social media management service agreement / using social media as a market research tool
Should You Outsource Social Media Or Do It Yourself? - Forbes
The companies that have the most effective social media communications are those that have a combination of internal and external people doing social media," says Eve Mayer, CEO of consulting company Social Media Delivered and author of The Social Media Business Equation.
Mayer's firm manages social accounts for clients large and small, including Sheraton Hotels, Chevrolet, and CiCi's Pizza...
Website:
http://www.forbes.com
Related topics : social media management company for small business / advantages of social media marketing for small business / social media marketing ideas for small business / social media marketing small business / companies that don't use social media effectively
How you can use social media to drive your hotel marketing ...
If the fact that so many businesses now include social media in their marketing strategies is not enough to convince you of how indispensible social media is to hotel marketing, here's� news for you -- the hospitality industry stands to benefit even more from social media exposure than most other industries.
The ubiquity of social media in our daily lives is now undeniable. As people share...
Date: 2017-03-10 05:35:46
Website:
http://www.moneytized.com
Related topics : using social media as a market research tool / companies that use social media marketing effectively / articles on social media marketing for business / internet advertising and social media as a marketing communication tool / news articles on social media marketing
SocialStories | Social Media Marketing
OUR STORY ...The world's leading tourism brands selects BrandStory Asia!
Established since 2003, BRANDSTORY is an award-winning tourism marketing agency drawing talents from the Asia's cosmopolitan cities of Shanghai, Hong Kong, Chengdu, Guangzhou and Singapore, as well as the capitals of Beijing and Taipei.
An agency of charismatic storytellers, BRANDSTORY employs a strategic mix of...
Website:
http://www.socialstories.asia
Related topics : travel industry social media marketing / social media marketing success stories / integrated marketing communications social media / social media network marketing services / social media marketing agency program
Barclays | Social media: the missed opportunity | EDF ...
Social media: the missed opportunity
28 Jan 2013 09:22
More than one in ten hospitality and leisure operators now generate up to half of all sales through social media according to new research from Barclays, but despite this the industry still questions its business potential.
Over 60% of the sector, which includes hotels, pubs, restaurants, travel and leisure operators, say that they only see...
Website:
http://www.newsroom.barclays.com
Related topics : using social media as a market research tool / missed social media opportunity / advantages of using social media for market research / hotel industry using social media / travel industry using social media
Malaysia Social Media Statistics 2014. Malaysia Asia.
Malaysia Social Media News Malaysia Social Media Statistics Social Media Social Media Statistics 2014 Southeast Asia Malaysia Social Media Statistics 2014
Tuesday, March 31, 2015
Featured Malaysia Malaysia Social Media News Malaysia Social Media Statistics Social Media Social Media Statistics 2014 Southeast Asia | Tuesday, March 31, 2015
Malaysia Social Media Statistics 2014
Malaysia Social Media...
Date: 2017-03-10 05:10:31
Website:
http://blog.malaysia-asia.my
Related topics : list of social media conferences 2014 / list of social media websites 2014 / top 30 social media websites / best social media websites 2014 / top social media websites 2014
7 Winning Social Media Strategies To Promote Your Music ...
7 Winning Social Media Strategies To Promote Your Music
By Binny Sharma | September 29, 2014
AAs we all know that a musician's life is much busier than other professionals. Like they badly engage with booking, event tours, songwriting, snapping Instagram photos, practicing 'til 11 pm or even late night, so obliviously it's very hard to keep all things in mind and take care of the basics of...
Website:
http://dottedmusic.com
Related topics : social media promotion strategy / social media marketing strategies / social media marketing strategy / social media marketing plan for musicians / social media marketing campaign plan
23 Types of Social Media Sites | On Blogging Well
February 17th, 2010 | Wednesday is Friends Day
It's easier to navigate the maze of online social media sites if you understand the different site categories and the purpose of each type. The social media world consists of two segments: social and media. To optimize your experience with each type of social media, it's best to participate in the communities you choose to join.
Today's post supplies...
Website:
http://onbloggingwell.com
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Social Media Breakdown: TOMS Social Media Marketing ...
Social Media Breakdown: TOMS Social Media Marketing
Submitted by Sarah McNew on Sun, 05/19/2013 - 20:00
�
Very few companies can enter into a well-established market space and completely turn it on its heels (pun intended), but that's exactly what TOMS did when it entered the shoe industry in 2006. No, it wasn't the Argentinean alpargata inspired design that caught the eye of potential...
Website:
http://www.socialtoaster.com
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Top 15 Free Social Media Monitoring Tools - Brandwatch
Marketing By Ruxandra Mindruta on August 9th 2013
Updated August 2016: We have removed some tools that no longer exist and included some other free tools worth trying out - all aimed at helping monitor your social accounts effectively.
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once...
Website:
https://www.brandwatch.com
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The Top 10 Social Media Success Stories of 2012 & What We ...
The Top 10 Social Media Success Stories of 2012 & What We Can Learn From Them
Dec 6, 2012, by SMSS
The rush to capitalize on social networking in the past year has produced some amazing social media success stories that defy logic. Unfortunately, it's also been responsible for far too many spectacular failures that never delivered on the promise of the medium. Creating a blockbuster social media...
Website:
http://socialmediastrategiessummit.com
Related topics : successful social media campaigns examples / social media small business success stories / successful social media campaign / social media marketing success stories / social media success
Social Media Platforms 2015 [Research] - Heidi Cohen
Social Media Platforms 2015 [Research]
Posted on May 27, 2015 by Heidi Cohen in Social Media | 2 Comments
Pin It
Use Social Media To Reach The Right Audience For Your Business
As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.
Social Media Examiner does the marketing community a great service by assessing how marketers use the...
Website:
http://heidicohen.com
Related topics : new social media sites like facebook / best social media campaigns 2015 / social media sites like facebook / travel industry using social media / new social media websites 2015
Social media optimization - Wikipedia
Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...
Date: 2017-02-23 10:51:34
Website:
https://en.wikipedia.org
Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools
The Social Customer Experience Company | LiveWorld
The Social Customer Experience Company
About Us
At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...
Website:
http://www.liveworld.com
Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company
What is Social Media Optimization? 12 Tips to Make it ...
Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.
Both work hand in glove.
But there is a fundamental...
Website:
http://blog.heyo.com
Related topics : social media optimization tips / social media optimization sites / social media optimization company / social media optimization tools / social media optimization strategy
15 Tools to Monitor Your Online Reputation | Practical ...
March 6, 2015 o Kathleen Fealy
Editor's Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.
Monitoring what's...
Website:
http://www.practicalecommerce.com
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How To Do Direct Marketing That's Not Annoying - Business ...
Internet, or online, marketing.
Direct Mail
In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...
Website:
http://www.businessinsider.com
Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research
Storytelling: Cornerstone of Social Media Marketing Success
Click here to download our FREE Crazy Value Twitter Cheat Sheet. Prepared for a real client, real data, real expertise!
Many social media efforts fail for lack of good content
A large part of social media success is not created directly on the various different social networks. It is created on your own site, on your own blog. It is the content, which you need to play the social networks to your...
Date: 2017-03-10 07:26:14
Website:
https://blog.thesocialms.com
Related topics : social media marketing success stories / social media marketing ideas for business / articles on social media marketing for business / free social media marketing online course / free social media marketing courses
Marketing Tools: 29 Powerful Tools for a Social Media Marketer
Do you find that you are using more and more marketing tools and you need more knowledge of technology in marketing than ever before?
The demands on us to market our products and services using social media is constantly increasing and the technology/tools required to support this is also increasing.
We start early morning and we finish late at night. How many of you check your Twitter or...
Website:
http://www.razorsocial.com
Related topics : social media marketing tool / social media management tools / social media tools for business 2013 / social media monitoring tools / organizations using social media marketing
Digital Marketing Archives – Marketing Teacher
Digital Advertising
Digital Advertising
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...
Website:
http://www.marketingteacher.com
Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine
Article : 5 Trends for the Global Airlines Industry
5 Trends for the Global Airlines Industry
-- A WNS Perspective
Related To:
Analytics and Insights Customer Care Travel and Leisure Technology Platforms Airlines CoE Transformation Customer Engagement Cross sell Up sell
Key Points
Trend 1: It's a new passenger out there; airlines will need to build 'social' pace to create brand equity
Trend 2: The customer's world is online and offline - ...
Website:
http://www.wns.com
Related topics : social media brand management / social media management services price list / social media analytics market research / social media management company pricing / social media management services pricing
The Many Types Of Marketing - Design And Promote
The Many Types Of Marketing
Nov 05, 2014
(4 Comments)
Lots of people are talking about all the new forms of marketing a company can pursue. It's true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company's success, people are coming out with more and more ways to market their products or services....
Website:
http://www.designandpromote.com
Related topics : companies that use social media marketing effectively / social media market research companies / social media marketing companies / online media marketing companies / difference between internet marketing and social media marketing
107 Proven Real Estate Marketing Ideas - Placester
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
We've rounded up a list of 107 of the best...
Website:
https://placester.com
Related topics : organizations that use social media effectively / social media networking sites list / social media sites list for business / companies that don't use social media effectively / companies that use social media effectively
Lead Generation Company in Mumbai | Digital Media Agency
Our Approach
Results!!!
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like...
Date: 2017-01-11 08:12:02
Website:
http://www.firstoption.in
Related topics : social media marketing services pricing india / top social media marketing companies in india / social media marketing companies in south india / social media marketing companies in india / social media marketing services pricing
Using Social Media for Internal Communications
Marketing By Chelsea Varney on January 17th 2014
When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.
Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.
However, often overlooked is the internal communications which must...
Website:
https://www.brandwatch.com
Related topics : companies that use social media marketing effectively / social media internal communications / marketing communications social media / companies that use social media effectively / using social media marketing
EyeforTravel San Francisco Summit 2017 | EyeforTravel
Here's What This Event Will Help You With:
Develop New Digital Products
That allow travel suppliers to create digital experience so good that it doesn't just sell direct it drives lifelong loyalty.
Mobile Marketing & Partnerships
Take your Mobile Marketing and Partnerships to new levels of sophistication. Fueled by APIs we are seeing data and insight flowing between travel companies and crucially...
Website:
http://events.eyefortravel.com
Related topics : travel industry social media marketing / social media marketing strategies / social media marketing strategy / social media marketing plan / mobile media marketing
Access Intelligence :: Media & Communications Group
�
October 11, 2017 | Hilton Midtown | NYC
Folio:'s Eddie and Ozzie Awards is one of the largest and most comprehensive awards programs in the magazine publishing industry. The Folio: Eddie and Ozzie Awards celebrate gorgeous design and uncompromising journalism being created every day--all in one awards program. Open to all consumer, b2b, association, custom and regional, big and small...
Date: 2017-03-09 20:21:04
Website:
http://www.accessintel.com
Related topics : top new social media websites / new social media websites 2017 / best social media website design / top social media websites for business / social media marketing websites
30 Top Social Media Sites to Market Your Small Business ...
Email this Article Print This Article
The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach.
However, are all social media websites best for business use? Below we disclose...
Website:
https://smallbiztrends.com
Related topics : social media networking sites business / business use of social networking sites / social media marketing small business / social media tools for small business / social media sites list for business
Pages - Integrated Marketing Communications - 2016 ...
Integrated Marketing Communications
Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today's rapidly changing marketing environment..�This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social...
Website:
https://www.ama.org
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SWOT Analysis for College Students - pestleanalysis.com
SWOT Analysis for College Students
Tessa Kaplan 2016-07-29
0 0 0
College is usually depicted as an oasis of sorts. It's supposed to be the place where life-long friends are made, careers are started, success thrives, and it's where everything comes together as fate would have it. Unfortunately, while that may happen for some, college is rarely that. College is hard. College students no longer...
Website:
http://pestleanalysis.com
Related topics : college students and social media use / how many college students use social networking sites / college students and social media / college student social network / colleges social media marketing
Marketing mix modeling - Wikipedia
Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...
Date: 2017-02-26 23:18:54
Website:
https://en.wikipedia.org
Related topics : social media marketing revenue model / companies that use social media marketing effectively / marketing mix / social marketing model definition / social marketing model
Digital marketer job profile | Prospects.ac.uk
Add to favourites
If you're interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer
Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer.
Key areas...
Website:
https://www.prospects.ac.uk
Related topics : digital media marketing strategy / digital media marketing agency / benefits of social media marketing for business / social media marketing business opportunity / location based social media marketing
The Best Reputation Management Services of 2017
While internet reputation management can help salvage an unfairly tarnished reputation or enhance a good one, it can also have an underside. Our articles on reputation management explore these services and what reputation management entails. We especially recommend the article on identifying ethical practices . You may also want to check out our sister site's article on choosing an online...
Website:
http://www.toptenreviews.com
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Are star ratings and other hotel industry classifications ...
Originally created to set expectations for hotel experiences, the star rating system and industry classifications like luxury, upscale or budget are increasingly coming under pressure for lack of relevance to the needs of today's traveler.
NB:�This is an analysis by RJ Friedlander, founder and CEO of� ReviewPro .
While intended to help travelers find the right hotel, these classification...
Website:
https://www.tnooz.com
Related topics : social media online reputation management / hotel social media reputation management / luxury brand social media marketing / luxury brands social media presence / luxury brands social media
Jargon Media | Full-service branding, marketing and event ...
Full-Service Digital + Event Marketing for Maximum Results
ABOUT JARGON MEDIA
Jargon Media is an innovative, energetic and well-connected event management and marketing agency based in New York City. We connect our clients with their target consumers in memorable ways, and we do it for some of the top names in entertainment, sports and corporate hospitality, including AMC Networks, Anchor Bay...
Website:
http://jargonmedia.com
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'C U in the NT' tourism slogan causes social media stir ...
Could a swear word breathe new life into the Northern Territory tourism industry?
It is an unconventional strategy but there are signs it is paying off for the mystery creatives behind the "C U in the NT" logo.
The controversial design surfaced online late last week and it has rippled across social media and generated international coverage.
It is not affiliated with the government body Tourism...
Date: 2017-03-10 07:24:00
Website:
http://www.abc.net.au
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23 award-winning Canadian ads and marketing campaigns ...
Advertiser: McDonald's Canada
Agency: TribalDDB
Awards: One gold and two bronze in the Cyber category, plus silver in the Promo & Activation category
McDonald's has not had much luck with social media. When its U.S. marketers started a Twitter discussion asking people to tell their #McDstories, the chain was met with disgusting anecdotes, insults and a lot of bad press. But a few months after...
Website:
http://www.theglobeandmail.com
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The Psychology of Social Proof & How to Build Trust in ...
( Image Source )
Everybody's doing it. Sound familiar? It should. It's brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof.
The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and buyers all trust you. This...
Website:
http://unbounce.com
Related topics : companies that don't use social media effectively / companies that use social media marketing effectively / companies that use social media effectively / using social media for marketing research / using social media marketing
Website Builder | Make your own website easily with 1&1
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Edelman Chicago
Home » Global Network » United States » Chicago
Edelman Chicago's view
Located just off the Magnificent Mile, Edelman's Chicago office is not only in the nation's heartland, but also at the heart of our firm. Dan Edelman founded the business here in 1952, and quickly pioneered a cross-country media tour for the Gillette Company ("Which twin has the Toni home permanent?") that established Edelman as an innovative industry leader, and Dan as the undisputed "Father of the Media Tour."
Edelman Chicago represents not only our firm's history , but also our...
Date: 2017-03-10 04:35:23
Website:
http://www.edelman.com
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Jungle Media | Traditional and Digital Media Agency
A Passionate and Engaged Group of Media Professionals.
We are dedicated to discovering great consumer insight and executing world class innovative media solutions. Client satisfaction is central to everything we do. Our long-standing partnerships with blue-chip clients and much-loved brands are proof of our success.
About Jungle
Capabilities:
We are a full service media agency offering...
Date: 2016-06-09 18:45:39
Website:
http://junglemedia.ca
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Careers | Modern Luxury
2+ years of Marketing/ PR experience
Must be proficient in Microsoft Office
Excellent leadership and organization skills
Analytical and creative thinking
Self-Motivated
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques (i.e. Twitter, Facebook, Instagram and Snapchat) and their best practices
BS/BA in business administration, marketing and...
Date: 2017-03-10 07:25:15
Website:
http://www.modernluxury.com
Related topics : luxury brand social media marketing / luxury social media marketing / online media marketing and advertising magazine / direct marketing media strategy / social marketing public relations
Snyder's-Lance, Inc. - Annual Report
Snyder's-Lance, Inc., a North Carolina corporation, was formed from the merger of Lance, Inc. ("Lance") and Snyder's of Hanover, Inc. ("Snyder's") in 2010 ("Merger"). We are a national snack food company with category-leading brands, an expansive Branded product portfolio, complementary manufacturing capabilities and a national distribution network. Our brands include Snyder's of Hanover ® , the...
Website:
http://ir.snyderslance.com
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