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6 selected articles

23 Tools for Social Media Monitoring | Practical Ecommerce

August 9, 2015 o Sig Ueland

Social media can be a good resource for promoting a business. But if you're just plugging your brand, you're missing the point. Listening to others is an effective way to learn about your customers and to measure your impact.

Here is a list of tools for social media monitoring. Listen to multiple networks from a single dashboard, receive alerts when you're mentioned,...

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15 Tools to Monitor Your Online Reputation | Practical ...

March 6, 2015 o Kathleen Fealy

Editor's Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.

Monitoring what's...

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How to Use Hashtags on Social Media Posts | Practical ...

Hashtracking is one of several tools that can help decide which hashtags to use on social media posts.

Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags.

Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For brands, hashtags are about motivating action on the part of the...

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Related topics : using social networks for marketing / business using social media / organizations using social media marketing / using social media marketing / organizations that use social media effectively

13 Emerging Social Networks to Watch | Practical Ecommerce

September 11, 2014 o Sig Ueland

Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network reaches mass adoption. Emerging social networks provide businesses with opportunities to connect to new user groups, beyond the established social networks of Facebook, Twitter, and LinkedIn.


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The Six Simple Principles of Viral Marketing | Practical ...

In a few short generations, a virus population can explode.

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to...

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11 Open Source Ecommerce Platforms | Practical Ecommerce

Magento Community Edition

Magento Community Edition.

Magento Community Edition is the free and open source version of the ecommerce platform. Merchants can access added features by installing extensions and themes from the huge Magento Connect marketplace. Magento does not provide technical support for the Community Edition, so answers to technical questions must be found in the user forum . One...

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