Website: http://www.theglobeandmail.com
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2 selected articles
Social media have changed how we communicate ideas - The ...
We are living in an accelerated culture. Information moves at a rapid pace, and we are inundated with a daily deluge of content. The marrying of social media, digital and mobile technologies has facilitated this acceleration. In a tremendously short period of time, social media have transformed the way in which we live, work and play. Consider that the average mobile user checks his or her...
Related topics : organizations that use social media effectively / social media opportunity or risk / social media changed communication / organizations using social media marketing / social media types communication
23 award-winning Canadian ads and marketing campaigns ...
Advertiser: McDonald's Canada
Agency: TribalDDB
Awards: One gold and two bronze in the Cyber category, plus silver in the Promo & Activation category
McDonald's has not had much luck with social media. When its U.S. marketers started a Twitter discussion asking people to tell their #McDstories, the chain was met with disgusting anecdotes, insults and a lot of bad press. But a few months after...
Related topics : social media ad agency / social media marketing campaign ideas / social media marketing campaign examples / social media marketing campaign / social media marketing interview questions and answers
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