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Social Marketing PGCert - University of Brighton
Course in detail
Course structure
The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.
You take a Social Marketing module over four consecutive days, with additional supervision and assessment...
Website:
https://www.brighton.ac.uk
Related topics : social marketing strategies for changing public behaviour / marketing public health strategies to promote social change / social marketing model of behaviour change / social marketing strategies for health promotion / health promotion social marketing theory
Digital & Social Media Marketing
Undergraduate Courses
Introduction to Digital Marketing Strategies MKTG 3721 (3 Credits)
This course explores the world of digital media marketing and how it impacts and is integrated along with our traditional marketing channels.� We will explore how the balance of power has shifted between brands and consumers.� Consumers are more active in the marketing process and in influencing how...
Date: 2016-11-30 16:55:40
Website:
http://www.umsl.edu
Related topics : social media marketing strategy example / social media marketing strategies / social media marketing strategy / digital media marketing strategy / digital media marketing courses
The Social Media Marketing Book - O'Reilly Media
Final Release Date:�November 2009
Pages:�244
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing...
Website:
http://shop.oreilly.com
Related topics : social media marketing book / social media marketing business opportunity / social media marketing for business schools / social media marketing campaign plan / social media market opportunity
Introduction to social marketing ... - University of Otago
What social marketing is and what it is not
The relevance of social marketing to public health
Social marketing tools and how they can promote health and wellbeing
Who should attend?
This course is aimed at public health promoters and other professionals charged with improving health and wellbeing in their communities and beyond. No prior training in marketing is required.
Teaching staff
Dr....
Website:
http://www.otago.ac.nz
Related topics : social marketing public policy / social marketing public health / social marketing quarterly journal / health promotion social marketing / social marketing quarterly sage
Early Bird Deadline Extended--University of South Florida ...
Deadline May 31, 2016
The 2016 University of South Florida Social Marketing Conference meets the needs of social marketers at all levels of experience. Taking place June 17-18 at the Sheraton Sand Key Resort in Clearwater, FL, the Conference includes conversational plenary sessions, interactive panels, and focused collaborative sessions. Whether you're a social marketer, a student or...
Date: 2017-03-09 09:34:24
Website:
http://www.ohpe.ca
Related topics : university of south florida social marketing conference / university of south florida social marketing / social marketing university / social marketing training / introduction to social marketing
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Introduction
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Website:
http://www.social-marketing.com
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
Social Responsibility & Ethics in Marketing
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Social Responsibility & Ethics in Marketing - cleverism.com
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
MKT 380 Introduction to Social Media Marketing - LibGuides
Tumblr
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The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they...
Date: 2017-03-10 08:58:14
Website:
http://calstatela.libguides.com
Related topics : using social media as a market research tool / social media market research tool / benefits of using social media for business / companies that use social media effectively / social media market research companies
10 Places to Find Free Marketing Courses Online - Study.com
10 Places to Find Free Marketing...
10 Places to Find Free Marketing Courses Online
Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.
Show me popular schools
Online Marketing Courses for Credit
Free online marketing courses employ media such as videos, audio...
Website:
study.com
Related topics : free social media marketing online course / free social media marketing courses / online media marketing courses / social marketing online course / social media online marketing
Pharma & Healthcare Social Media Marketing Strategies ...
HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies
Pharma & Healthcare Social Media Marketing Strategies
By: marketsandmarkets.com
Request Sample
Report Description
The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...
Website:
http://www.marketsandmarkets.com
Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system
Social Media Training Course (London) - Marketing Tom Media
User-generated content
Twitter is one of the most undervalued, yet most important, of the social networks. We will explore how, using a mix of case studies and real-time examples how your company can use it to its full potential.
Creating tweets, notifications, using video and images
Using retweets, notifications, direct messages, shortened URL's and hashtags
Building and nurturing a...
Website:
http://www.marketingtom.co.uk
Related topics : using social media as a market research tool / advantages of using social media for market research / social media market research tool / benefits of using social media for business / companies that use social media effectively
Social Media Marketing 2017 - Complete Certificate Course ...
The comprehensive social media course, beginner to advanced. Go viral, get started today!
Bestselling
4.2 (3,305 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26,071 students enrolled
15 EUR 100...
Website:
https://www.udemy.com
Related topics : free social media marketing online course / free social media marketing courses / social media courses / free social media marketing certification / social media marketing twitter
SEO, SEM, Social media and Digital marketing Course
Placement opportunity
About the Digital Marketing Programme
All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and...
Website:
https://www.aima.in
Related topics : marketing digital / digital media marketing jobs in india / digital media marketing definition / digital media marketing plan / digital media marketing strategy
Introduction to Social Media | University Communications ...
Introduction to Social Media
When used properly, social media can be a valuable addition to a department's communications strategy. Because many employees have expressed an interest in developing and maintaining a social media presence in personal and professional capacities, the Office of University Communications and Marketing has crafted the following...
Website:
http://www.usf.edu
Related topics : new social media sites / audio social media sites / location based social media sites / internet social media sites / social media sites list 2017
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
Statistics.com - Introduction to Social Network Analysis (SNA)
Introduction to Social Network Analysis
taught by Jennifer Golbeck
This course is recognized by the Operations Research Society (INFORMS) as useful preparation for the Certified Analytics Professional (CAP) exam. Complete info below to test your CAP readiness with a practice exam from INFORMS.
First Name *
Aim of Course:
Social Network Analysis has existed for a long time, but social media...
Date: 2017-03-10 07:44:23
Website:
http://www.statistics.com
Related topics : introduction to social network analysis using r / introduction to social network analysis / social network analysis courses / social network analysis (sna) software / social network analysis software gephi
How To Do Direct Marketing That's Not Annoying - Business ...
Internet, or online, marketing.
Direct Mail
In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...
Website:
http://www.businessinsider.com
Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research
Reassembling the Social – An Introduction to Actor-Network ...
Reassembling the Social - An Introduction to Actor-Network-Theory
(XII) 2005
Reassembling the Social - An Introduction to Actor-Network-Theory
Date: 2005
Language: English
Description
"Everyone seems to know with what sort of forces and in which sort of materials the social world is made. I have always been struck, on the contrary, by the huge gap between the vast variety of attachments with which people elaborate their different worlds and the limited repertoire we possess in social science to account for them. I found this gap widening even more when I began,...
Date: 2017-03-10 08:42:07
Website:
http://www.bruno-latour.fr
Related topics : reassembling the social an introduction to actor network theory / actor social network / social network theory sociology / the small world theory of social network / social network theory
How to Use Social Media Marketing Sites to Promote Your ...
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How to Use Social Media Marketing Sites to Promote Your Business
By Larisa Redins
Tweet Comments9
While some small business owners still think that social media is just a "trend," social media marketing has proven to be an excellent and cost-effective way to promote your small business. After all, social media allows you to...
Website:
http://www.moneycrashers.com
Related topics : advantages of social media marketing for small business / social media marketing ideas for small business / social media marketing small business / social media sites for business promotion / social media marketing business opportunity
Marketing buzz - Wikipedia
Strategies[ edit ]
Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...
Date: 2017-02-19 12:09:41
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies
Social Media & Online PR Training | Econsultancy
Social Media & Online PR Training
About the course
Overview
This one-day course is the UK's most popular introduction to online PR and social media marketing.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand...
Website:
https://econsultancy.com
Related topics : online pr social media / social media online reputation management / social media marketing strategy example / social media online marketing / using social media for pr
Team Introduction PowerPoint Business Slides | Team ...
Bo Crane With Puzzles To Build New Company Powerpoint Template
They have the tendency to attract audience due to their unique style and shape. They are a perfect option for Organisations which are just stepping in the Market to have a strong influence. They are editable which makes it easier for the organizations to personalize them as per their need. They are compatible with Google. They can...
Website:
http://www.slideteam.net
Related topics : business using social media / social media marketing ppt / social media power point / social media strategy ppt / organizations using social media marketing
Social Media Workshop - Eventbrite
Description
Social Media - Breaking Through the Noise and Confusion
In this introduction to social media Janice Waugh will explain how social media integrates with traditional marketing, clarify how the various social media platforms function and explain the pros and cons of each. She will also listen to your...
Website:
https://www.eventbrite.ca
Related topics : social media platforms for marketing / using social media marketing / social media marketing plan / social media platforms for business / social media listening platforms
Custom Social Media Workshops | Los Angeles, Orange County ...
Social Media Workshops
Maximize Your Social provides social media workshops to all audiences. Whether you are just getting started in Social Media or want to take your efforts to the next level, our hands-on, customized workshops can help you get a handle on social media's latest trends and how it can engage and bring you closer to your customers. Workshops differ from speaking engagements in...
Website:
http://maximizeyoursocial.com
Related topics : social media workshop / benefits of using social media for business / 4 p's of marketing social media / business using social media / benefits of social media marketing for business
How to use Social Media for Recruitment - Lets Learn Digital
Course trainer
David Reilly
Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.
He founded and launched Barracuda Digital in 2006, a digital agency advising blue chips clients on SEO, paid media, social...
Website:
http://letslearndigital.com
Related topics : social media marketing london courses / social media marketing strategies / social media marketing strategy / social media impact on marketing / social media marketing agency london
Social Network Analysis - Communication - Oxford ...
LAST MODIFIED: 29 April 2015
DOI: 10.1093/obo/9780199756841-0100
Introduction
Since its beginnings in the 1930s, social network analysis (SNA) has emerged as a major paradigm for social theory and research in such areas as communication, organizations, markets, community, the family and marriage, small group dynamics, social support, social mobility, and animal behavior. It is used by researchers...
Website:
http://www.oxfordbibliographies.com
Related topics : introduction to social network analysis using r / introduction to social network analysis / social network analysis research / international association of social network analysis / social network traffic analysis
Marketing — Hunter College
E-Marketing, Web and Social Media Integrations
Sunday
2/26- 3/19
Combined Certificate in Marketing and Graphic Design
This dual certificate will equip students with the necessary skill sets to become dynamic Marketing Specialists with strong concentrations in graphic design to support the creation and management of marketing materials and corporate communication documents. The program will provide students with ideal portfolios that demonstrate competence in all areas of design from concept to final production.
�
Registration & Tuition
Tuition is $7,600 plus one...
Website:
http://www.hunter.cuny.edu
Related topics : integrated marketing communications social media / marketing communications social media / colleges social media marketing / social media marketing 101 / social media marketing program
Social media marketing blog posts by Vertical Leap
Page: 1 of 5 | showing 21 Articles « 1 2 3 4 5 »
Social Media
We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.
by Steve Masters o posted February 13th 2017
Social Media
Which social networks should travel brands be using in 2017?
Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks - and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought...
Date: 2017-03-10 08:30:44
Website:
https://www.vertical-leap.uk
Related topics : travel industry social media marketing / social media network marketing / master in social media marketing / post social media in one place / social media marketing article
Social Media vs. Traditional Media: Which One Is For Your ...
Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.
Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited...
Website:
http://tweakyourbiz.com
Related topics : social media vs traditional marketing research / social media vs traditional marketing / social media audiences differ from those of traditional media because / advantages of social media marketing over traditional marketing / social media vs traditional media
Top 100 Social Media, Internet Marketing & SEO Blogs for ...
/ 54 Comments /in Social Media /by Cision Contributor
This is a guest post by Beth Blanchard, manager, electronic media, and Stone Hansard, supervisor, internet media.
Ever since Jay Krall compiled the inaugural list in 2009, our top 100 social media and internet marketing posts have been among CisionBlog's most discussed, shared and trafficked content. Along the way, we've made some changes, from Valerie Lopez's introduction of Compete metrics in 2010, to the addition of SEO as a topic for consideration the following year....
Date: 2017-03-10 09:31:59
Website:
http://www.cision.com
Related topics : difference between internet marketing and social media marketing / social media internet marketing / social media online marketing / concept of social media marketing / social media changed marketing
Digital Reputation Management from TopRank
One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management .� Search engines are fantastic for finding things. They're also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.
The...
Website:
http://www.toprankblog.com
Related topics : social media online reputation management / social media reputation management tools / search me online reputation management / social media reputation management / social media and reputation management
Definitions of Social Capital - Social Capital Research
The commonalities of most definitions of social capital are that they focus on social relations that have productive benefits. The variety of definitions identified in the literature stem from the highly context specific nature of social capital and the complexity of its conceptualization and operationalization.
Social capital does not have a clear, undisputed meaning, for substantive and...
Website:
http://www.socialcapitalresearch.com
Related topics : the network structure of social capital burt / social network theory structural holes / social network theory definition / definition of social network / international network for economic social
Online Social Media and Networks: Impact on Marketing Practice
Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...
Website:
https://www.ama.org
Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices
Introduction to China’s social media landscape – Icon ...
Introduction to China's social media landscape
11 of the most popular Chinese social media platforms
There is a common misconception, especially amongst communications and marketing experts, that China's social media landscape is limited by the censorship laws that prohibit citizens from participating in the most popular global social media platforms, such as Facebook, Twitter, YouTube and many...
Website:
https://medium.com
Related topics : social media platforms in china / social media platforms for business / social media platforms for marketing / social media platforms overview / social media platforms
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Website:
http://iveybusinessjournal.com
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Digital Marketing Courses New York | CourseHorse
Digital Marketing Courses New York
258 classes
at General Assembly - Flatiron
10 E 21st St 2nd Fl, New York, New York 10010
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and...
Website:
https://coursehorse.com
Related topics : search engine marketing social media / digital media marketing courses / new media marketing course / digital media marketing strategy / social media marketing small business
Social media and online networking | Marketing Donut
Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.
How to connect with customers on social media - start here for our guide to taking your first steps, targeting your efforts and getting results.
ARTICLE
Facebook has evolved into the preferred social networking website for more than 1.2bn users...
Date: 2017-03-09 08:48:42
Website:
http://www.marketingdonut.co.uk
Related topics : business using social media / social media marketing small business / free social media tools for small business / articles on social media marketing for business / social media network marketing
Social Media Conference – Social Media Results For PR & Comms
Social Media Results Conference - Practical Strategies, Maximum Impact: To view the full conference programme, click here .
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair's Opening Remarks
Liam Harrington, Co-Founder & CEO, UNILAD
Bradley Tooth, Social Media Manager, Telefónica UK
Xander Kaplan, Senior Brand Manager, Digital &...
Website:
http://www.prsocialmediaconference.com
Related topics : social media brand management / integrated marketing communications social media / social media marketing agency uk / hotel social media reputation management / social media marketing conferences
Using Social Media for Personal Gain - Bookboon
This book will introduce you to the main forms of social media and will give you tips to use the tools in the most time efficient way possible to communicate with others and promote your personal brand to ensure you use this public medium to show yourself in the best light to others.
Preface
During the last five years, society has seen an explosion in the use of 'social media' as a way of communicating over the Internet. You may see 'social media' being discussed in the media, in your social life and in your work life, but what is meant by the term 'social media'?
Social media is the use of tools on...
Website:
http://bookboon.com
Related topics : brands using social media / business using social media / social media terms of use / using social media marketing / using social media for recruitment
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