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2 selected articles

The Social Media Marketing Book - O'Reilly Media

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The...

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Related topics : social media marketing book / social media marketing business opportunity / social media marketing for business schools / social media marketing campaign plan / social media market opportunity

Programming Collective Intelligence - O'Reilly Media

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access...

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Related topics : social marketing web sites