Why Social Media Sites Are The New Cyber Weapons Of Choice

Cyber criminals run rampant across every social network today. We often see headlines about social marketing fails and celebrity account hacks, but they're just the tip of the iceberg. Far more nefarious activity takes place across these social channels, while most organizations remain oblivious and exposed. Companies' poor social media security practices put their brands, customers, executives,...

Read more


Website: http://www.darkreading.com

Related topics : new social media sites like facebook / new social media sites / first social media site created / companies that use social media marketing effectively / top social media networking sites

Social Media Optimisation - Redchilli Network Ltd

Social Media Optimisation

Social media optimisation has grown quite strong and indispensible medium of communication in the past few years. All thanks to its viral nature and unparalleled reach that has made it so popular amongst online users and marketers.

Internet marketers from around the world truly admit it as a matchless form of online marketing that invariably gives desired exposure to the eCommerce and other online businesses.

It is also considered as an unmatched means to attract instant response on a new product or...

Read more


Website: https://www.redchillinetwork.co.uk

Related topics : social media networking websites / social media network marketing services / social media optimisation tools / social media network marketing / social media optimisation strategies

Free Social Media Network PPT Template

Free Social Media Network PPT Template

Advertisement

Twitter0

Free Social Media Network PPT Template is a communications design. People from all over the globe are joining hands through Facebook, Twitter, and Google+. The world is a global village and it is the best time to promote your product or business with free...

Read more


Website: http://ppttemplate.net

Related topics : social media networking ppt / free social network template / social media network / social media network marketing / social media marketing ppt

Get Good Strategic Marketing

Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.

Currently, Susan is Senior Vice President of Strategic Planning & Insights at SheKnows Media . In this role, she leads the company's performance analytics and research practice, and develops product and marketing strategies that capitalize on consumer insights and trends.

She joined SheKnows following its acquisition of BlogHer in November 2014, and also has served in Integrated Marketing and Influencer Marketing roles at both organizations prior to her current assignment....

Read more


Website: http://getgood.com

Related topics : social media marketing strategies / social media marketing strategy / internet & social media for corporate and marketing communication / social media market research companies / integrated marketing communications social media

Top Five Social Media Sites in Pakistan | Web.PK

Top Five Social Media Sites in Pakistan

Top Five Social Media Sites in Pakistan

Top Five Social Media Sites in Pakistan

Shahid Afridi Nominated As Governor Sindh; Fake News Galloping on Social Media

13/01/2017

Besides Print and Electronic media there is another kind introduced recently for us and that is the "Social Media".  It has become a "Connectivity Compulsion" now because of millions of...

Read more


Website: http://www.web.pk

Related topics : social media sites list in pakistan / top social media sites by country / top social media networking sites / social media sites like facebook / make your own social media site

What is social marketing? | The NSMC

Segmentation

Methods mix

These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .

1: Clear behavioural goals�

Influence specific behaviours, not just knowledge, attitudes and beliefs.�

Set clear, specific, measurable and time-bound...

Read more

Date: 2017-03-10 07:30:37
Website: http://thensmc.com

Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing

Social Media and Commercial Real ... - Urban Land Magazine

UL: Who should be running a company's social media presence? PR team? Marketing team? IT team? Interns? Or a combined effort?

Devine: Many companies hand over the keys to the kingdom to interns, since they are often younger and more familiar with using social media. However, inexperienced staff members may not recognize inappropriate content before blasting it out to thousands of...

Read more


Website: http://urbanland.uli.org

Related topics : companies that use social media marketing effectively / companies that use social media effectively / social media management company business plan / new social media sites like facebook / social media sites like facebook

Buy Social Media ROI: Managing and Measuring Social Media ...

Amazon.com: 4.6 out of 5 stars 73 reviews

89 of 94 people found the following review helpful

3.0 out of 5 stars Less about ROI - More About Social Media in Your Organization 18 June 2011

By Jason L. Mcdonald - Published on Amazon.com

Format: Paperback Verified Purchase

ROI - Doesn't Mean Return on Ignorance - it means Social Media Marketing Return on Investment (ROI)

As someone who teach Social...

Read more


Website: http://www.amazon.in

Related topics : social media marketing campaign examples / marketing communications social media / social media marketing strategy example / free social media marketing tool / free social media marketing webinars

Introduction to China’s social media landscape – Icon ...

Introduction to China's social media landscape

11 of the most popular Chinese social media platforms

There is a common misconception, especially amongst communications and marketing experts, that China's social media landscape is limited by the censorship laws that prohibit citizens from participating in the most popular global social media platforms, such as Facebook, Twitter, YouTube and many...

Read more


Website: https://medium.com

Related topics : social media platforms in china / social media platforms for business / social media platforms for marketing / social media platforms overview / social media platforms

The Centre for Excellence in Communications (CEC)

The Centre for Excellence in Communications ( CEC ) offers professional development services in the areas of communications, marketing, media relations, web/social media and writing that respond to individual...

Read more

Date: 2017-03-08 14:26:01
Website: http://comcec.com

Related topics : marketing communications social media / social media marketing services / marketing communications and media management / marketing communications media / media marketing & communications

Reputation, PR Monitoring and Evaluation | Kantar Media

We measure corporate, PR and brand coverage to help clients gain a clear understanding of their profile and the impact of...

Read more


Website: http://www.kantarmedia.com

Related topics : integrated marketing communications social media / social media marketing news / monitoring social media activity / marketing communications social media / social media marketing services

Why Social Marketing Is No Longer 'A Dunk in the Dark ...

Why Social Marketing Is No Longer 'A Dunk in the Dark'

Five Steps for Marketers to Rewrite the Social Playbook

By Matt Wurst . Published on

July 09, 2015

.

Most Popular

A majority of brands are missing out on social's ability to drive business results. While the social landscape has changed dramatically, many marketers haven't evolved their approaches to social media strategy, content, paid media...

Read more


Website: http://adage.com

Related topics : social media marketing campaign plan / social media marketing strategy steps / social media marketing strategies / social media marketing strategy / social media marketing plan steps

National Positions | Social Media Agency Los Angeles CA

Ã?

Create content that's worth sharing and a social presence designed to drive real engagement.

Social media engagement and branding ensure you're establishing your business as an industry expert and keeping your brand top-of-mind.

Each day, Google's +1 button is pressed over 5 million times, there are over 1 billion active users on Facebook, over 340 million tweets and LinkedIn continues to...

Read more


Website: https://nationalpositions.com

Related topics : social media marketing agency los angeles / social media marketing business opportunity / social media marketing agency program / social media marketing campaign examples / social media viral marketing campaign

Social Media Specialist (31761512) - reed.co.uk

31 applications

Apply now

I am working with a leading investment bank who are hiring into an innovation team who are set to launch a new financial technology to their private banking customers. They are looking to hire a Social Media Specialist into the role which will be an exciting opportunity to join a fast growing team in central London.

Client Details

The business are a global investment...

Read more


Website: reed.co.uk

Related topics : social media marketing specialists / social media specialists uk / social media specialists jobs / social media specialists / integrated marketing communications social media

Social media 'experts' don't want you to read this | The ...

Competitions & offers

Follow us:

We use cookies to enhance your visit to our site and to bring you advertisements that might interest you. Read our Privacy and Cookie Policies to find out more.

Comment

Social media 'experts' don't want you to read this

It's Social Media Week in London and apparently working on the Internet means it's impossible to communicate like a human anymore

Tuesday 24...

Read more

Date: 2013-09-24 16:29:38
Website: http://www.independent.co.uk

Related topics : social media expert / social media sites like facebook / social media twitter / social media marketing twitter / social media work

Media management - Wikipedia

Definition[ edit ]

A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive." [1] Notwithstanding this fact, among existing definitions there is a shared base concerning the business administrative character of media management and the functional understanding of management. In the...

Read more

Date: 2017-02-21 12:04:31
Website: https://en.wikipedia.org

Related topics : difference between internet marketing and social media marketing / marketing communications and media management / internet advertising and social media as a marketing communication tool / media marketing manager / social media marketing revenue model

Social Media / Content Strategist - Job Description ...

Social Media / Content Strategist

The Social Media & Content Strategist develops paid and non-paid social media and content strategies, helping to grow a client's business through a variety of online and social channels. The strategists helps to grow the client's business and ensuring the team execution meets and exceeds client expectations. In this role, the Strategist insures that the agency...

Read more


Website: http://adsubculture.com

Related topics : social media content management system / social media types of content / social media marketing strategist job description / social media content / social media marketing strategist

For many brands, social media ‘conversations’ are only ...

Tags: advertising , conversation , Facebook , Forrester , marketing , Ogilvy , Social Media , top-stories

Image Credit: Timothy Brown/Flickr

In the years since it entered marketers' radar screens, social media marketing has often been described as conducting "conversations."

But the facts just don't bear that out.

The dominant setting for social media is Facebook, made king by its nearly 1.25...

Read more


Website: http://venturebeat.com

Related topics : social media marketing ideas facebook / social media marketing campaign examples / social media marketing agency / failed social media marketing campaigns / social media marketing campaign ideas

SEO, SEM, Social media and Digital marketing Course

Placement opportunity

About the Digital Marketing Programme

All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and...

Read more


Website: https://www.aima.in

Related topics : marketing digital / digital media marketing jobs in india / digital media marketing definition / digital media marketing plan / digital media marketing strategy

Social Media | Digital Marketing Magazine

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 10 March 2017, 08:30 in Data

Love it or hate it, Mobile World Congress (MWC) never fails to turn heads in...

- 27 February 2017, 09:00 in Social Media

Early last April, 1.32 billion Facebook users suddenly found live video as easily accessible as uploading a photo when Mark Zuckerberg's...

- 24 February 2017, 08:30 in Social Media

Fashion Week used to be an invitation-only event, attended only by the rich and famous....

Read more

Date: 2017-03-10 10:22:22
Website: http://digitalmarketingmagazine.co.uk

Related topics : using social media marketing / marketing communications social media / social media marketing events / sports and social media marketing / market social media

33 Thought-Provoking B2B Social Media and Marketing Stats

33 Thought-Provoking B2B Social Media and Marketing Stats

February 16, 2016

Tweet

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more "consumer-like" experiences.

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in...

Read more


Website: http://webbiquity.com

Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social marketing / using social media as a market research tool / using social media to conduct market research

Masters in Digital Marketing | Top Universities

Masters in Digital Marketing

87 shares

It covers many bases and goes by various names - online marketing, digital marketing, e-marketing, internet marketing - but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. And a�Masters in Digital Marketing�degree will prepare you for many exciting roles in this fast-changing and...

Read more

Date: 2017-03-10 03:17:19
Website: https://www.topuniversities.com

Related topics : master in digital & social media marketing / digital media marketing plan / digital media marketing strategy / digital media marketing courses / digital media marketing degree

Media and Communication Studies | Top Universities

As the media and communication sector becomes ever more diverse and dynamic, degrees in the field of media and communication studies are also growing in popularity. Read our guide to see if this could be the right subject area for you, and to find out about the different specializations and careers paths you could pursue.

Did you have your own blog, Twitter account and Pinterest board before most...

Read more

Date: 2017-03-10 09:27:48
Website: https://www.topuniversities.com

Related topics : marketing communications new media / marketing communications and media management / marketing communications social media / marketing communications media planning / marketing communications media

Why B2B Marketers Should Use Social Media | Martin ...

© Martin-Wilbourn Partners 2017

Why B2B Marketers Should Use Social Media

It's become generally accepted that social media channels provide an excellent way for businesses to reach out to consumers, but many companies remain unsure of the potential that social networks provide in business to business (B2B) marketing efforts. The truth is that as businesses have become more present and active on...

Read more


Website: http://mwpartners.com

Related topics : b2b social media marketing / social media marketing business opportunity / b2b social marketing / social media network marketing services / social media network marketing

Social Media Marketing for Businesses | WordStream

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

What...

Read more

Date: 2017-03-10 06:04:04
Website: http://www.wordstream.com

Related topics : smm (social media marketing) ??? / marketing communications media planning / online media marketing plan / online media marketing strategy / new social media sites like facebook

8 Social Media Tips for the Retail Industry - Hootsuite

8 Social Media Tips for the Retail Industry

Understanding today's path-to-purchase

Thank you for your interest in 8 Social Media Tips for the Retail Industry.

If your download doesn't automatically begin, click here to download.

Ready to take the next step towards becoming a Social Business? Request a demo below.

Today's path-to-purchase is evolving. Understanding the role of social media in...

Read more


Website: https://hootsuite.com

Related topics : retail social media analytics / social media optimization tips / retail social media / social media tips / social media marketing industry

Social Media Agency Shanghai China - Fashion China

Social Media Agency in Shanghai, China

Social Media Agency in China (Shanghai)

Understand the Chinese Social Media Landscape for Succeeding

Social media platforms are very popular in China. Chinese users spend a large amount of time on social media. The two most popular sites currently are Weibo and WeChat. They both have millions of monthly active users. Social medias platforms are very popular...

Read more


Website: http://fashionchinaagency.com

Related topics : social media platforms in china / social media sites in china / social media agency network / social media for recruitment agencies / social media marketing agency

The Importance of Social Media for Graphic Designers

Social Media Consultant and Trainer Steve Nicholls talks to GraphicDesign.com about the importance of social media in a Graphic Designer's world. Steve Nicholls is the author of the best-selling book "Social Media in Business" and has implemented advanced Internet applications for leading organizations. He grows client revenue dollars by millions with his effective social media training. As a...

Read more


Website: http://www.graphicdesign.com

Related topics : social media graphics examples / best social media websites for businesses / best social media website design / organizations that use social media effectively / social media business opportunity

Saudi Arabia Social Media Statistics 2016 - Official GMI Blog

There are only very few countries in the world that have gone through economic, cultural and social transitions as dramatic as Saudi Arabia. What was, during the 1960s, a predominantly nomadic culture, is now 95 percent settled down, with 80 percent of the population living in urban areas. The Saudi way of life is also renewed, majorly with regards to technology and communication.

In this evolved...

Read more


Website: http://www.globalmediainsight.com

Related topics : top social media websites 2016 / social media changes in 2016 / social media agency network / social media network marketing / best social media websites 2016

Analytics and Data Will Change Social Media in 2017 – Adweek

Analytics and Data Will Change Social Media in 2017

I don't need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers. The key to taking advantage of this will be in the tools.

December 30, 2016

Share

As we wind down the year and look back on 2016, we find that social media is on everyone's lips-but perhaps...

Read more


Website: http://www.adweek.com

Related topics : using social media as a market research tool / social media analytics market research / companies that use social media marketing effectively / social media marketing trends 2017 / advantages of using social media for market research

The Social Media Marketing Conference | Fred Pryor ...

The Social Media Marketing Conference

Building platforms and expanding reach

Increase your Internet presence … boost traffic … connect with customers … and take full advantage of all that social media has to offer!

Social Media is here to stay. What used to be "something only the big brands dabbled in" is now a must have marketing tool for all businesses - from smaller startups to...

Read more


Website: http://www.pryor.com

Related topics : new social media sites like facebook / new social media sites / social media revenue models / social media market opportunity / successful social media campaigns examples

Social Media Training Course (London) - Marketing Tom Media

User-generated content

Twitter

Twitter is one of the most undervalued, yet most important, of the social networks. We will explore how, using a mix of case studies and real-time examples how your company can use it to its full potential.

Creating tweets, notifications, using video and images

Using retweets, notifications, direct messages, shortened URL's and hashtags

Building and nurturing a...

Read more


Website: http://www.marketingtom.co.uk

Related topics : using social media as a market research tool / advantages of using social media for market research / social media market research tool / benefits of using social media for business / companies that use social media effectively

4 Components Of The Best Social Media Campaigns

4 Components Of The Best Social Media Campaigns

Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line.

Sonny Ganguly on September 4, 2015 at 12:43 pm

More

As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and...

Read more

Date: 2017-03-10 00:41:23
Website: http://marketingland.com

Related topics : successful social media campaigns examples / best social media campaigns 2015 / good social media campaigns examples / b2b social media campaigns / social media networking sites business

Social vs. Traditional Media | FTI Journal

Communications & Reputation Media & Entertainment

T

here's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as Facebook "likes" now is a more polished discipline: one that builds by word of mouth through complex interactions and...

Read more

Date: 2017-03-10 07:25:02
Website: http://www.ftijournal.com

Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media

10 Social Media Campaigns that Failed! Avoid their mistakes!

What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?

Success is 99% Failure - This is why we like to learn from the failed campaigns!

In my previous post entitled " 10 Social Media Campaigns that Rock... ", I listed...

Read more


Website: http://blog.thoughtpick.com

Related topics : failed social media marketing campaigns / failed social media campaigns / social media campaign ideas facebook / social media marketing campaign plan / social media marketing campaign ideas

Social Media Basics for Musicians and Bands - Lynda.com

Social Media Basics for Musicians and Bands

Share

Released

9/6/2013

Music marketing has changed dramatically from the traditional PR days. Fans now expect to communicate directly with artists, which means musicians are often responsible for maintaining their own social media profiles. In this course, the first in a series on social media for musicians and bands, Bobby Owsinski describes how the music industry has evolved from the advent of digital and how social media now provides unique opportunities to market your music directly to fans. Learn to define and develop your brand; get established on platforms like...

Read more


Website: https://www.lynda.com

Related topics : social media promotion for musicians bobby owsinski / social media promotion for musicians / social media marketing for musicians / social media promotion tools / social media for musicians

PR 2.0 Defined – Deirdre Breakenridge

PR 2.0 Defined

Updated - 2014

In 2007, I first shared a definition of PR 2.0 when I launched my blog. The definition focused on social media's media role in PR 2.0, which was used to reach, collaborate and better communicate with bloggers / new influencers, media and consumer audiences directly. Social media is a peer-to-peer approach that allows the public to drive their communications in their...

Read more


Website: http://www.deirdrebreakenridge.com

Related topics : social media tools for pr professionals / social media changed communication / social media impact on communication / using social media for pr / articles about social media communication

Application of social media in marketing of library and ...

PhD, Associate Professor, Department of Library and Information Science, The Islamia University of Bahawalpur, Pakistan. E-mail: dr.rubytariq (at) gmail.com

Received December 1, 2011; Accepted May 14, 2012

Abstract

The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the...

Read more

Date: 2012-08-01 22:45:43
Website: http://www.webology.org

Related topics : students should not use social networking sites / new social media sites like facebook / social media market opportunity / different types of social media users / social media terms of use

Social Media's Influence On Buying Behavior - SEO Agency

in Social Media by Russ Carpenter

Buying something new used to be easy: Decide which option ticks all the boxes, find a vendor, spend.

Not anymore. In a permanently connected world, things are no longer that simple; second opinions -- as many as you want -- are available on demand, and buyers are taking note. Whatever you're buying, whether for personal or business use, chances are one of your...

Read more


Website: http://www.digitalcurrent.com

Related topics : companies that don't use social media effectively / companies that use social media effectively / companies that use social media marketing effectively / benefits of using social media for business / social media branding for business

Pharma & Healthcare Social Media Marketing Strategies ...

HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies

Pharma & Healthcare Social Media Marketing Strategies

By: marketsandmarkets.com

Request Sample

Report Description

The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...

Read more


Website: http://www.marketsandmarkets.com

Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system

Social Media Press Release 2.0 - SHIFT Communications PR ...

Back in 2006, SHIFT Communications pioneered the first social media press release . It was super-cool, with links to other sites, shorter media snippets, recommendations for social network posting, multimedia, and more, well ahead of its time. But that was years ago; is the social media press release still relevant?

In some ways, the answer might surprise you: the Social Media Press Release isn't...

Read more


Website: http://www.shiftcomm.com

Related topics : social media press release distribution / social media press release / social media news release format / social media photo release form / social media release form

Understanding the role of organic vs paid social media ...

Understanding the role of organic vs paid social media

May 26, 2016

By James Gurd

Social media strategy and planning essentials series

The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter,...

Read more

Date: 2017-03-10 06:30:16
Website: http://www.smartinsights.com

Related topics : organizations that use social media effectively / sports organizations using social media / news organizations using social media / organizations using social media marketing / organizations using social media

FTI Journal - Social vs. Traditional Media

This is your FTI Folio.

Save items to your Folio by clicking on the icon on any page.

Share your Folio items by email.

Go To FTI Folio

Social vs. Traditional Media

There's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as...

Read more


Website: http://www.fticonsulting.com

Related topics : best social media campaigns 2012 / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media / social media impact on political campaigns

How to Create a Social Media Strategy + Plan - Smart Insights

Creating your social media strategy and tactical plan

1 - Building the strategy

noun Strategy / A plan of action designed to achieve a long-term or overall aim.

First you need to understand what a strategy is, and isn't it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a...

Read more

Date: 2017-03-10 06:45:13
Website: http://www.smartinsights.com

Related topics : social media marketing plan example / social media marketing strategy example / social media marketing strategy steps / social media strategy example / social media marketing strategies

The Best Social Media Sites for Business Content Marketing

New research indicates that the best social media sites for business content might not be the ones that you would immediately expect. All social media sites have their own unique functions, and you need to think about the way your content fits in to help achieve the maximum levels of success.

Popular Social Media Sites

Social media networks of all types are popular as more and more people begin...

Read more


Website: http://groovedigitalmarketing.com

Related topics : social media networking sites business / new social media sites like facebook / social media network sites / popular social media sites / social media sites like facebook

New Media Master's Degree Online | Graduate Programs | SNHU

Tuition & Fees

Become a Pro in the World of Emerging Media and Marketing with a New Media Master's Degree

There will always be something "new" about new media, which is why it's so critical for anyone working in communications to stay current. The new media master's degree at Southern New Hampshire University prepares you to harness rapidly evolving media technologies and stay on top in your...

Read more


Website: http://www.snhu.edu

Related topics : marketing communications new media / new media marketing degree / new media marketing course / new media marketing strategies / new media data marketing

On Teaching Social Media to Undergraduates [Syllabus As ...

On Teaching Social Media to Undergraduates [Syllabus As Essay]

Editor's Note: We are very happy to feature Ethnography Matter's first Syllabus as Essay post for 2013 from Alice Marwick, a researcher who conducted pioneering ethnographic fieldwork on the world of social media use. Simply titled, " Social Media, " the syllabus that she created for undergraduate students at Fordham University is...

Read more


Website: http://ethnographymatters.net

Related topics : social media marketing class syllabus / using social media to conduct market research / internet social media and students / social media marketing class / student social media

Good example of a social media press release from ING ...

Dutch financial services group ING released the results of a survey last month on the impact of social media in The Netherlands in 2012 .

The depth of information ING has published is comprehensive and paints a fascinating picture of attitudes, opinions and behaviours regarding social media in Dutch society based on a survey among 1,500 consumers, with a major focus on financial news.

A handful...

Read more


Website: https://www.nevillehobson.com

Related topics : social media press release example / social media press release template / social media press release distribution / social media press release / social media news release template

How To Create A Social Media Marketing Plan In 6 Steps

HootSuite Twitter Facebook LinkedIn Google +

So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.

Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided...

Read more


Website: https://blog.hootsuite.com

Related topics : direct marketing media plan / marketing communications media planning / online media marketing plan / list of social media websites 2014 / new social media sites like facebook

5 Reasons Why Social Media Monitoring is Essential for PR

The social media landscape has undergone a huge transformation in the last couple of years. Brands have gradually increased awareness regarding the importance of monitoring what their target audience says about them in the online environment.

The incapacity of controlling what is being said on social media platforms about their products, services, staff etc. leads to a single outcome: keeping an...

Read more


Website: https://www.brandwatch.com

Related topics : social media monitoring tools free / social media monitoring tools / social media monitoring for market research / monitoring social media channels / social media monitoring companies