Selected articles for topic: cross media marketing
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Cross Media Marketing Corp.: Private Company Information ...
Cross Media Marketing Corporation operates as a direct marketing company in the United States. The company executes targeted and interactive sales campaigns utilizing multiple direct marketing channels, including inbound and outbound telesales, print advertisements, Web marketing, and email. It sells various products through these multiple channels, including multi magazine subscription packages, discount buying club memberships, and collectibles, as well as lifestyle products,...
Website:
bloomberg.com
Related topics : cross media marketing corporation / cross media marketing corp / direct marketing media channels / cross media marketing / media marketing companies
Cross Media Marketing | Multi-Channel Marketing and Printing
Interactive Print
Cross Media Marketing
Cross media, x-media, multi-channel marketing, cross channel, transmedia...it is known by many names, but the important thing is - what does it do?
Sometimes a name means nothing unless you have some context, and we know that the term 'cross media' gets pushed around by people who expect you to understand what it means but never really explain it in...
Website:
http://www.elanders.com
Related topics : direct marketing media channels / cross media marketing / marketing multi media / interactive media marketing / marketing communications media planning
Cross-media marketing - Wikipedia
Cross-media marketing programs are difficult to advertise. Damien Marchi, who was involved in the second season of Big Brother in France, created eight commandments to follow for cross-media marketing success: [3]
Give users access to exclusive content not seen on television. During a TV or movie production usually more material is shot than can be shown. Users like this unused content...
Date: 2017-02-21 14:29:43
Website:
https://en.wikipedia.org
Related topics : cross media marketing corporation / cross media marketing / online media marketing companies / advertising internet marketing media online / media one marketing group
Media management - Wikipedia
Definition[ edit ]
A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive." [1] Notwithstanding this fact, among existing definitions there is a shared base concerning the business administrative character of media management and the functional understanding of management. In the...
Date: 2017-02-21 12:04:31
Website:
https://en.wikipedia.org
Related topics : difference between internet marketing and social media marketing / marketing communications and media management / internet advertising and social media as a marketing communication tool / media marketing manager / social media marketing revenue model
How To Create A Social Media Marketing Plan In 6 Steps
HootSuite Twitter Facebook LinkedIn Google +
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.
Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided...
Website:
https://blog.hootsuite.com
Related topics : direct marketing media plan / marketing communications media planning / online media marketing plan / list of social media websites 2014 / new social media sites like facebook
Internet Marketing Services for Small Businesses
As the Internet has grown in popularity, so too has online marketing.
Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.
Internet marketing encompasses a variety of different strategies, including search engine...
Website:
http://www.businessnewsdaily.com
Related topics : digital media marketing agency / digital media marketing strategy / new media search marketing / media marketing companies in india / online media marketing companies
The Social Media Marketing Conference | Fred Pryor ...
The Social Media Marketing Conference
Building platforms and expanding reach
Increase your Internet presence … boost traffic … connect with customers … and take full advantage of all that social media has to offer!
Social Media is here to stay. What used to be "something only the big brands dabbled in" is now a must have marketing tool for all businesses - from smaller startups to...
Website:
http://www.pryor.com
Related topics : new social media sites like facebook / new social media sites / social media revenue models / social media market opportunity / successful social media campaigns examples
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
Our 13 Best Social Media Marketing Tips EVER! | WordStream
Home : Blog : Our 13 Best Social Media Marketing Tips EVER!
Our 13 Best Social Media Marketing Tips EVER!
Last updated: Nov 29, 2016
Social Media
Just like the audiences you're hoping to target on Facebook and Twitter, there's no one-size-fits-all approach to social media marketing . The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you...
Date: 2017-03-10 06:09:45
Website:
http://www.wordstream.com
Related topics : social media market opportunity / post social media strategy / companies that don't use social media effectively / social media campaign ideas facebook / social media optimization tips
All About Social Networking (via Social Media)
All About Social Networking (via Social Media)
Online social networking is viewed by many as the next new paradigm in personal, professional and organizational networking and marketing. (Social media are the tools that people use to do social networking, such as Facebook, LinkedIn and Twitter.) The following sections first give a broad overview of the movement of social networking, including...
Website:
http://managementhelp.org
Related topics : social media market opportunity / social media networking websites / social media networking articles / social media networks list / social media networks are changing our way of having relationships
Social Media Marketing: India Trends Study 2013 - EY - India
According to media reports, Indian organizations use social media much more than the global average and their counterparts in emerging economies. Our study of social media marketing practices among various social media-savvy organisations in India has thrown up some good insights. �The study answers key questions that many marketers have in India such as what is the business objective for using...
Date: 2015-08-28 04:50:38
Website:
http://www.ey.com
Related topics : social media planning app / post social media guidelines / social media ad spend 2013 / emerging social media apps / news organization social media
2017 Digital Media Summit
OPTIMIZE YOUR DIGITAL & SOCIAL MEDIA STRATEGIES!
Branding, marketing and multi-platform content integration is ever changing. Is your customer engagement and digital media strategy on par with global industry leaders? What are the top companies leading mobile, social, and digital media trends doing right? Find out at this year's Digital Media Summit and connect with media and brand specialists that can help you fine tune your integrated Digital Media strategy.
WHY YOU SHOULD ATTEND:
o Connect and network with brands, agencies, entertainment and digital...
Website:
http://digitalmediasummit.ca
Related topics : digital media marketing strategy / social media marketing strategies / social media marketing strategy / digital media marketing agency / social media marketing trends 2017
Healthcare Marketing: 5 Social Media Examples - TopRank®
TopRank Marketing Editor ��� B2C Marketing , Blogging Strategy , Microblogging , Social Media
More than ever, it???s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.
The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and...
Date: 2017-03-10 06:50:11
Website:
http://www.toprankblog.com
Related topics : healthcare organizations using social media / organizations using social media marketing / advantages of using social media for market research / social media network marketing training / social media marketing strategy example
Integrated Social Media Marketing Strategies | Experian ...
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Social Marketing
Social Marketing is essential to every effective cross-channel marketing strategy. Get it right and you speak to customers in new and better ways. Get it wrong and the flipside is sketchy ROI and customer power that can break as well as make brands.
Experian Marketing Services...
Website:
http://www.experian.co.uk
Related topics : social media network marketing services / social media marketing services cost / social media marketing services / marketing social services / social media marketing strategy example
Twitter Tips: Social Media & Healthcare Marketing
Twitter Tips: Social Media & Healthcare Marketing
Home » Internet Marketing » Twitter Tips: Social Media & Healthcare Marketing
Last Updated on July 9, 2013 Stewart Gandolf
How to take advantage of online social media
The explosion of social and community centered websites is an Internet evolution that seems to be everywhere. But approach with care. These are upper-level marketing tools for...
Date: 2017-03-10 07:03:11
Website:
http://www.healthcaresuccess.com
Related topics : social media marketing twitter / articles on social media marketing 2013 / articles on social media marketing for business / social media marketing article / internet social media marketing services
Traditional Media vs. Social Media ... - LYFE Marketing
CALL TODAY 404-596-7925
Traditional Media vs. Social Media Advertising
Selecting the best advertising mediums for your company can be challenging. There are so many options available today, such as print, radio, television commercials, and the Internet.
How do you select the best advertising mix for your business?
Traditional media has created exposure for thousands of businesses for decades....
Website:
https://www.lyfemarketing.com
Related topics : social media vs traditional marketing / social media vs traditional advertising / advantages of social media marketing over traditional marketing / social media vs traditional communication / social media vs traditional media
Social Media Marketing - WebPageOne Solutions
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Social Media Marketing
WebPageOne Solutions can support you in your social media marketing. We understand how to build that trust and authority which will help build your web campaign and our expertise in SEO will drive your message to the right people.
Social media is everywhere. Websites like Facebook and Twitter have become mainstream...
Website:
https://www.webpageone.co.uk
Related topics : companies that use social media marketing effectively / using social media marketing / social media marketing campaign / social media marketing websites / social media marketing business opportunity
Go for the gold: Mastering cross-device marketing
Go for the gold: Mastering cross-device marketing
How do you win big in digital marketing? Columnist Mike Sands says it's all about knowing your customer across devices.
Mike Sands on September 20, 2016 at 10:32 am
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The Rio Olympics broke records, but not just for athletic performance or medal counts.
The 17-day event was trumpeted as the most ambitious media event in history, delivering an...
Date: 2017-03-10 00:48:50
Website:
http://marketingland.com
Related topics : cross media marketing corporation / cross media marketing / digital media marketing meaning / digital media marketing strategy / new media data marketing
Integrated marketing communications: From media channels ...
Abstract:
Media is in the midst of a digital revolution that frees news, information and advertising from the technological limits of print and broadcast infrastructures. The digitization and networking of information transform marketing communications into a vastly different set of practices for connecting consumers and brands. This paper overviews the transformation in media and describes the implications for integrated...
Website:
http://www.ingentaconnect.com
Related topics : integrated marketing communications media / marketing communications media planning / marketing communications and media management / marketing communications media / media marketing & communications
Social Media Strategies for Hotels
Getting Social >
Social Media Strategies for Hotels
Social Media Strategies for Hotels
Published: Aug 06, 2009
Tweet
Social Media continues to grow in importance. It has not only become one of the critical tool to interact with customer but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing...
Website:
http://blog.milestoneinternet.com
Related topics : social media activism criticism / social media criticism book / new social media sites like facebook / new social media sites / social media revenue models
Integrated marketing communications: From media channels ...
Article in Journal of Marketing Communications 15(2):85-101 · July 2009 with 414 Reads
DOI: 10.1080/13527260902757506
1st Frank Mulhern
Abstract
Media is in the midst of a digital revolution that frees news, information and advertising from the technological limits of print and broadcast infrastructures. The digitization and networking of information transform marketing communications into a...
Date: 2017-03-08 00:17:37
Website:
https://www.researchgate.net
Related topics : digital media marketing plan / digital media marketing strategy / integrated marketing communications media / digital media marketing / marketing communications and media management
Digital Marketing and Social Media Strategy - NYU Stern
The emergence of the Internet has drastically changed various aspects of an organization's operations. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior. From Twitter to...
Date: 2017-03-09 22:31:54
Website:
http://www.stern.nyu.edu
Related topics : social media marketing business opportunity / benefits of social media marketing for business / social media and business marketing webinar / digital media marketing strategy / companies that use social media marketing effectively
Pages - Integrated Marketing Communications - 2016 ...
Integrated Marketing Communications
Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remain a challenge in today's rapidly changing marketing environment..�This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective integration of traditional and newer interactive, social...
Website:
https://www.ama.org
Related topics : integrated marketing communications media / integrated marketing communications social media / marketing communications media planning / marketing communications social media / marketing communications media mix
Social Media Marketing Success Stories | Regalix
Successful Social Media strategies from brands that have gotten social right. Some important lessons to be learn from each of these brands.
Tags: facebook , social media , social media marketing , social media strategies , twitter
With social media presence playing an important role in reputation and brand building exercises for companies, it is no wonder that brands are flocking to social media...
Website:
http://www.regalix.com
Related topics : social media marketing strategy example / social media branding strategy / brands using social media / social media branding for business / social media branding examples
Traditional Marketing | What is Traditional Marketing?
Traditional Marketing?
Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable typse of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. (See also Cross-Media Marketing...
Website:
http://www.marketing-schools.org
Related topics : traditional media marketing / online media marketing and advertising magazine / online media marketing and advertising / online media marketing & advertising / media advertising and marketing
Free Digital Marketing Webinars | eMarketer
Marketing Technology 2017--It's More Than Just the Stack
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...
Website:
emarketer.com
Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing
7 Need-To-Know Social Media Terms for 2016
7 Need-To-Know Social Media Terms for 2016
by Alex York on January 12, 2016
You've heard it a million times, but it's true-the social media world is constantly evolving. What was popular just a few years ago could now be viewed as out of date or old fashioned in today's social media world. That's why it's critical as a social media manager or marketer to stay on top of the latest social media...
Website:
http://sproutsocial.com
Related topics : social media terms to know / social media terms of use / companies that use social media marketing effectively / social media marketing trends 2016 / organizations using social media marketing
Cross Media Marketing & Communication Tools | XMPie
Scalable Product Line
A Complete CCM Solution
XMPie continues to the lead the way in Customer Communications Management (CCM) with a commitment to product innovation, performance and service.
Our technology seamlessly connects to databases to generate personalized multichannel campaigns perfectly synchronized across all channels and touchpoints.
Together with key functionalities such as...
Website:
https://www.xmpie.com
Related topics : marketing communications and media management / cross media marketing
Analytics and Data Will Change Social Media in 2017 – Adweek
Analytics and Data Will Change Social Media in 2017
I don't need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers. The key to taking advantage of this will be in the tools.
December 30, 2016
Share
As we wind down the year and look back on 2016, we find that social media is on everyone's lips-but perhaps...
Website:
http://www.adweek.com
Related topics : using social media as a market research tool / social media analytics market research / companies that use social media marketing effectively / social media marketing trends 2017 / advantages of using social media for market research
All-in-one software for cross media marketing automation ...
Printers
For designers
Create data-driven web applications without any backend programming. On the frontend, you can work with HTML or...
Website:
http://directsmile.com
Related topics : cross media marketing / one media marketing
How To Do Direct Marketing That's Not Annoying - Business ...
Internet, or online, marketing.
Direct Mail
In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...
Website:
http://www.businessinsider.com
Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research
Marketing Intelligence, Marketing Practices, Resource ...
The State of Global Programmatic
Having transformed advertising markets and practices within the U.S., the programmatic revolution is already well underway in the rest of the world. Using data and interviews, this white paper explores the state of global programmatic today, including the strategies and tools that will help marketers drive growth.
Social Media: What You Need to Know to...
Website:
http://brandedcontent.adage.com
Related topics : social media marketing strategy steps / social media marketing strategies / social media marketing strategy / online media marketing strategy / free social media marketing tool
Social media optimization - Wikipedia
Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...
Date: 2017-02-23 10:51:34
Website:
https://en.wikipedia.org
Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools
Creative Marketing Manager Job Description
Creative Marketing Manager job description
free-job-descriptions.com provides a free database of job descriptions. Whether you are writing a job description, need to better understand a job, or are thinking abut your career, free-job-descriptions.com is for you
Job Summary
Main responsibilities-Creative Marketing Manager job description
Knowledge, Skills and Abilities-Creative Marketing Manager...
Website:
http://free-job-descriptions.com
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The Social Customer Experience Company | LiveWorld
The Social Customer Experience Company
About Us
At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...
Website:
http://www.liveworld.com
Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company
Study on the impact of marketing through social media ...
Study on the impact of marketing through social media, online games and mobile applications on children's behaviour
Children spend increasing amounts of time online, and television has to a great extent been replaced by Internet both as an information source and a leisure activity among youngsters. The Internet has also overtaken television as the medium for advertising in Europe, and children...
Date: 2016-11-23 08:59:23
Website:
http://ec.europa.eu
Related topics : social media online marketing / advertising internet marketing media online / online media marketing and advertising / online media marketing & advertising / social media marketing best practices
Profile Complete - 1:1 Cross Media Marketing
Real Time Personalization
Profile Complete速 identifies callers or visitors to a website and appends demographic information to the specific visitor in real time utilizing data from national sources. The web visitor is then provided personalized content based on their persona to...
Website:
http://www.profilecomplete.com
Related topics : cross media marketing
Marketing Solutions for the Media and Entertainment Industry
Media & Entertainment
Better content. Engaged audiences. Higher ad sales.
You want to increase audience engagement and grow ad sales...we know how to get you there. Your content rocks.� Now power yourself with the insights to understand how and where your audience wants it delivered. We know if your audience uses an iPhone, iPad or Samsung,...
Website:
http://www.experian.com
Related topics : marketing media solutions / marketing & media solutions / marketing in the media industry / cross media marketing / traditional media marketing
Market Intelligence - dobney.com
Building Customer knowledge
Market Intelligence
Market Intelligence describes the set of activities that provide a company with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are, what competitors are doing, what customers or consumers are doing (eg social media) and what the likely market potential is for new products...
Date: 2016-12-09 17:12:55
Website:
http://www.dobney.com
Related topics : social media monitoring for market research / companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media market research companies
Marketing mix modeling - Wikipedia
Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...
Date: 2017-02-26 23:18:54
Website:
https://en.wikipedia.org
Related topics : social media marketing revenue model / companies that use social media marketing effectively / marketing mix / social marketing model definition / social marketing model
Jumpwire Media - Professional management for social media ...
Gavin McGarry
President
Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.
Danielle D'Ornellas
Account Director
Danielle a social media producer with almost ten years of experience creating web-based content for a variety of audiences, industries and...
Website:
http://jumpwiremedia.com
Related topics : social media management company for small business / social media community manager / social media management company business plan / social media management company names / master in digital & social media marketing
MRA Guide to the Top 16 Social Media Research Questions ...
MRA and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.
Introduction
Social networks engulf everyday life. They represent a place to share news, ideas and information of all kinds. The connections made among people in these networks, and the resulting information...
Date: 2017-03-10 06:55:54
Website:
http://www.insightsassociation.org
Related topics : location based social media sites / advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research
4 Components Of The Best Social Media Campaigns
4 Components Of The Best Social Media Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line.
Sonny Ganguly on September 4, 2015 at 12:43 pm
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As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and...
Date: 2017-03-10 00:41:23
Website:
http://marketingland.com
Related topics : successful social media campaigns examples / best social media campaigns 2015 / good social media campaigns examples / b2b social media campaigns / social media networking sites business
Top 5 Ways Social Media is Used by Healthcare Professionals
Top 5 Ways Social Media is Used by Healthcare Professionals
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Top 5 Ways Social Media is Used by Healthcare Professionals
Social media has become widely used by individuals and businesses to stay connected, communicate and even market products or services. As these sites evolve and become a prevalent way of reaching out to consumers, healthcare professionals are finding new,...
Date: 2017-03-10 09:09:32
Website:
http://elearning.scranton.edu
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / using social media as a market research tool
The Legal Implications of Social Networking: The Basics ...
Posted in ECPA, Social Networking
We are in the midst of a communications revolution. Use of social media for communication purposes continues to grow, while "old school" messaging media like email is on the decline . Facebook reportedly has reached 700 million users worldwide and is putatively valued at $50 billion dollars. Advertising revenue expected to be generated from social media is...
Website:
http://www.infolawgroup.com
Related topics : social media activism criticism / new social media sites like facebook / new social media sites / benefits of social media for small businesses / 3 types of social media users
Relationship marketing - Wikipedia
Development[ edit ]
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to transcend the post purchase-exchange process with a customer to make richer contact by providing a more personalised purchase, and uses the experience to create stronger ties.
From a social anthropological perspective,...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : social exchange theory relationship marketing / organizations using social media marketing / companies that use social media marketing effectively / advantages of using social media for market research / using social media for marketing research
Contact us | Frontline Club
Work With Us
Marketing and Communications Coordinator - Full Time
The Frontline Club is seeking an enthusiastic and ambitious Marketing Coordinator to join our team full-time in our Paddington, London office.
This position is ideal for someone who is seeking to build on career experience in marketing while learning more about the fields of journalism, documentary film and new...
Website:
http://www.frontlineclub.com
Related topics : social media marketing events london / marketing communications and media management / social media marketing events / social media marketing industry report / social media marketing twitter
Mercury Media - The Performance Agency
OUR
TEAM
Mercury Media is a deep, diverse group of minds steeped in every aspect of media strategy and execution. We have seasoned transmedia experts, leading-edge data analysts and everything in between. In short, everyone you need to plan, launch and optimize an overachieving media strategy.
Nick Nocca
Chief Executive Officer
As CEO, Nick brings his dynamic perspective to Mercury Media's...
Date: 2017-02-10 21:03:00
Website:
http://www.mercurymedia.com
Related topics : digital media marketing strategy / direct marketing media strategy / social media marketing strategy for schools / social media marketing strategies / social media marketing strategy
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