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6 selected articles
All About Social Networking (via Social Media)
All About Social Networking (via Social Media)
Online social networking is viewed by many as the next new paradigm in personal, professional and organizational networking and marketing. (Social media are the tools that people use to do social networking, such as Facebook, LinkedIn and Twitter.) The following sections first give a broad overview of the movement of social networking, including...
Related topics : social media market opportunity / social media networking websites / social media networking articles / social media networks list / social media networks are changing our way of having relationships
Social Enterprise and Social Entrepreneurship
What Social Enterprise Is (and Is Not)
What Social Enterprise Is
Social enterprise is, fundamentally, about using a market-driven business model to address critical social and environmental issues. It is about making the world a better place. But don't just take my word for it:
"Social Enterprise Definition" by the Social Enterprise Lancashire Network
See the opening line of the "Social ...
Related topics : social marketing for nonprofits / social marketing model definition / social issues marketing / social marketing business / definition of social marketing
Basic Definitions: Advertising, Marketing, Promotion ...
Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales
Entered by Carter McNamara, MBA, PhD
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It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some...
Related topics : media promotion and marketing / online media marketing and advertising magazine / online media marketing and advertising / media advertising and marketing / online media marketing & advertising
All About Marketing - Management Library
Developed by Authenticity Consulting, LLC
All About Marketing
Guidelines for developing, marketing and evaluating nonprofit programs are included in the book Field Guide to Nonprofit Program Design, Marketing and Evaluation . The vast majority of the guidelines apply to for-profit marketing as well.
Sections of This Topic Include
Basics and Planning
Related Library Topics
Also See...
Related topics : marketing research media / media and marketing group / media & marketing group
All About Marketing - Management Library
Developed by Authenticity Consulting, LLC
All About Marketing
Guidelines for developing, marketing and evaluating nonprofit programs are included in the book Field Guide to Nonprofit Program Design, Marketing and Evaluation . The vast majority of the guidelines apply to for-profit marketing as well.
Sections of This Topic Include
Basics and Planning
Related Library Topics
Also See...
Related topics : marketing research media / media and marketing group / media & marketing group
Public Relations, Media Relations and Reputation Management
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC .
Public relations activities aim to cultivate a strong, positive image of the organization among its stakeholders. Similar to effective advertising and promotions, effective public relations often depends on...
Related topics : media reputation management
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