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Social Media Platforms 2015 [Research] - Heidi Cohen
Social Media Platforms 2015 [Research]
Posted on May 27, 2015 by Heidi Cohen in Social Media | 2 Comments
Use Social Media To Reach The Right Audience For Your Business
As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.
Social Media Examiner does the marketing community a great service by assessing how marketers use the...
Social Media Training Course (London) - Marketing Tom Media
Twitter is one of the most undervalued, yet most important, of the social networks. We will explore how, using a mix of case studies and real-time examples how your company can use it to its full potential.
Creating tweets, notifications, using video and images
Using retweets, notifications, direct messages, shortened URL's and hashtags
Building and nurturing a...
Related topics : using social media as a market research tool / advantages of using social media for market research / social media market research tool / benefits of using social media for business / companies that use social media effectively
Social Media Agency Shanghai China - Fashion China
Social Media Agency in Shanghai, China
Social Media Agency in China (Shanghai)
Understand the Chinese Social Media Landscape for Succeeding
Social media platforms are very popular in China. Chinese users spend a large amount of time on social media. The two most popular sites currently are Weibo and WeChat. They both have millions of monthly active users. Social medias platforms are very popular...
3 Differences Between B2C and B2B Social Media Marketing
By Ben Green | 3 minute read
When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other - nothing more. When twitter started, it was meant to be a miniature version of a personal blog.
Things have changed immensely in the years since. Over time, as the world started to realize the amazing potential of social media marketing, forward...
Related topics : using social media as a market research tool / social media market research tool / social media market research companies / social media platforms for marketing / benefits of social media marketing for business
Social Media Promotion For Musicians - Bobby Owsinski
Social Media Promotion For Musicians.
Dear Fellow Musicians,
� � Do you wish you had more gigs and could make more money from your music?
� � Are you spending a lot of time on Facebook or Twitter but don't see it paying off, or aren't sure where to start?
� � Does the thought of marketing yourself or your music make your brain lock up?
I'm Bobby Owsinski and I once had these same...
Related topics : social media promotion for musicians bobby owsinski / social media promotion for musicians / social media sites for business promotion / social media promotion tools / social media promotion strategy
FTI Journal - Social vs. Traditional Media
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Social vs. Traditional Media
There's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as...
Related topics : best social media campaigns 2012 / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media / social media impact on political campaigns
How Social Media Addiction is Bad for Mental Health ...
One of the greatest chapters in the book of internet is social media. It facilitates our communications with friends and family regardless of location, provides access to information scattered over the web in one place and also promotes new acquaintances. Social media networks have undoubtedly become an integral part of our lives today because they are quite practical and convenient. However, the...
Related topics : internet social media addiction / post social media in one place / benefits of using social media for business / using social media for marketing research / articles about social media addiction
Social Media Management: On Campus & Online | Georgetown ...
Social Media Management: On Campus & Online
Center for Continuing and Professional Education
Social Media Management: On Campus & Online
Professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization.
On-Campus Intensive: Courses meet...
The 4 C's of Social Media Marketing for Creatives - HOW Design
By: Roberto Blake |
July 27, 2016
Editor's Note: This article expands on Roberto Blake's 2016 HOW Design Live session on creative self-promotion and social media marketing. Watch the full video of his session at the end of this article.
The 4 C's of Social Media and Marketing for Creatives
Creative Presentation and Approach
Originality isn't always about doing something entirely different or...
How L'Oreal Uses Social Media for Recruitment [Case Study]
The L'Oreal Group is the world's largest cosmetics and beauty company, with an annual turnover of EUR20.3 billion, a presence in 130 countries, 27 global brands, 68,900 employees and 19 Research & Innovation centres with brands such as Garnier, Maybelline New York and the Body Shop. They widely use social recruitment in various countries worldwide (such as India and the Philippines), however it...
Related topics : using social media for recruitment / social media for recruitment companies / b to b social media case study / social media for recruitment statistics / social media sites for recruitment
Arts Social Journals | Peer Reviewed | High Impact ...
About the Journal
Index Copernicus Value: 64.66
The Arts and Social Sciences Journal is a peer-reviewed open access publication handled by OMICS International to present the latest developments in the field world history , culture, literature and other areas of social sciences. This enables learners and academicians to gain access to instant and quick reference for the development of research in...
Future Marketing Innovations - FMI | Conference
5 key reasons why you should attend Future Marketing Middle East 2017:
15+ hours of content
shaped to meet the specific needs of senior marketing professionals operating in the UAE and wider GCC.
Create new contacts and build new relationships with the people you want to meet.
Strategic networking opportunities with 120+ industry decision makers (including representatives from the following...
Date: 2017-03-10 05:54:39
Related topics : new media marketing strategies / b to b social media case study / social media marketing strategy template / social media marketing strategy example / social media marketing strategies
100 Inspiring Ways to Use Social Media In the Classroom ...
Social media may have started out as a fun way to connect with friends, but it has evolved to become a powerful tool for education and business. Sites such as Facebook and Twitter and tools such as Skype are connecting students to learning opportunities in new and exciting ways. Whether you teach an elementary class, a traditional college class, or at an online university , you will find...
Related topics : benefits of social media for university students / using social media for recruitment / college students and social media use / benefits of social media for students / news organizations using social media
social media and children - Fast Company
According to a recent study, 78% of parents helped create their children's Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how-and how not-to live online.
05.24.13 | 6:14 am
Kids and social media.
Most people cringe at the thought of these two terms used in the same sentence, and...
Date: 2017-03-10 09:58:02
Related topics : issues associated with the use of social media tools and applications / benefits of using social media in education / college students and social media use / using social media for recruitment / college applications and social media
How teachers use social media in the classroom to beef up ...
How teachers use social media in the classroom to beef up instruction
Sites like Twitter, Facebook and Pinterest are helping teachers and students communicate and share knowledge.
While plenty of their parents might see using social media sites like Twitter, Facebook and blogs as a leisure time activity, students today know better: These days, those web portals can be some of...
Related topics : new social media sites like facebook / business using social media / students should not use social networking sites / should students use social networking sites / universities using social media
11 Studies Prove Digital Marketing ROI | Rutgers Business ...
New media channels have more to prove.
Many companies believe there still isn't enough data to prove return on investment (ROI) in digital marketing.
However, according to Nielsen Ad Dynamics , companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics ).
What does this tell you...
Date: 2017-03-09 21:45:32
Related topics : social media roi case study / social media marketing roi calculator / companies that use social media marketing effectively / social media marketing roi / b2b social media case studies
How Much Does it Cost to Outsource Social Media Marketing?
Digital PR, social media and content marketing for startups and small businesses.
How Much Does Social Media Marketing Cost?
| costs of social media marketing , marketing with facebook , marketing with Twitter , online PR , online pr agencies , Online PR agency , social media marketing , Web content writing
The question that we get most often about social media marketing is how much it costs --...
Related topics : digital media marketing strategy / direct marketing media strategy / online media marketing and advertising magazine / online media marketing and advertising / online media marketing strategy
MRA Guide to the Top 16 Social Media Research Questions ...
MRA and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.
Social networks engulf everyday life. They represent a place to share news, ideas and information of all kinds. The connections made among people in these networks, and the resulting information...
Date: 2017-03-10 06:55:54
Related topics : location based social media sites / advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research
How to Create Social Media Buttons for All the Top Social ...
October 6, 2016 // 8:00 AM
How to Create Social Media Buttons for All the Top Social Networks
Social media is an extremely valuable tool for promoting your marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
To address this, we've put together a...
1 in 5 people say they change their political views due to ...
1 in 5 people say they change their political views due to social media
Keep getting political on Facebook and Twitter -- new research says it's making an impact.�
A supporter uses a cell phone as Hillary Clinton speaks on February 28, 2016 in Nashville, Tennessee.
Justin Sullivan/Getty Images
A new Pew Research Center study has shown that despite the common wisdom that politics and social...
Related topics : social media changed politics / negative impact of social media on politics / social media impact on political campaigns / social media effect on politics / social media impact on politics
#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign
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Jonathan Chavez, Director of Analytics at SocialSphere an insight-based strategy company, delivered a public lecture titled #Fail : The Misuse of Social Media in the 2012 US Presidential Campaign. Jonathan was visiting Ireland as part of a US Department of State funded program run through the Boston College Irish Institute.
Ever since President Barack Obama won the US Presidency...
Related topics : failed social media campaigns 2012 / failed social media marketing campaigns / failed social media campaigns / best social media campaigns 2012 / social media impact on political campaigns
Evaluating Social Media - Evaluating Information - Guides ...
Social media can provide instant news faster than traditional news outlets or sources and can be a great wealth of information, but there is also an ever increasing need to verify and determine accuracy of this information. Here are some items to consider that can help determine authenticity:
Location of the source - are they in the place they are tweeting or posting about?
Network - who is in...
The social impact of social media: creator or destroyer of ...
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei
Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is the product of a "secret ingredient:" social capital. Traditionally, if a group or institution...
Related topics : benefits of social media for individuals and society / social media networks are changing our way of having relationships / social media networking sites definition / organizations that use social media effectively / mass media use and social life among internet users
Go Viral on 7 Social Media Marketing Platforms - Udemy
Go Viral on 7 Social Media Marketing Platforms to your Wishlist.
Go Viral on 7 Social Media Marketing Platforms
Secrets to Increase Profit, Fans, Engagement & Reach on YouTube, Facebook, Pinterest, Twitter, Google+, Quora & Linkedin
4.1 (367 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors...
Related topics : difference between social media and viral marketing / social media viral marketing examples / advantages of social media marketing for small business / free social media marketing online course / free social media marketing courses
Business Schools Engagement on Social Media In 2015
Business schools are starting to wise up to social media. They are starting to use websites like Facebook, Twitter and others to attract applicants and also to draw attention to themselves. As Matt Symonds (2013) writing for Forbes explains , in 2013 a ranking was created of the top 50 MBA business schools using social media. It was found that Harvard Business School was far in front of the crowd...
Related topics : social media marketing for business schools / top social media websites for business / top social media marketing schools / benefits of using social media for business / social media tools for business 2015
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
PRUnderground - Social Media Press Releases | SEO ...
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Rated Top 3 in Satisfaction for Press Release Distribution by G2Crowd. Also, read about us in Forbes
PDF pickup report with links for every press release
See Plans & Pricing
GOV 3.0 Forum: INVESTIGATING THE FUTURE OF SOCIAL MEDIA ...
29 September - 1 October 2014 Rex Hotel Canberra, 150 Northbourne Avenue, Baraddon, ACT, Australia
A timely landmark event designed to uncover the best approaches and share global insights on future social media development across the public sector / government. This event has been designed for public sector to both update and educate significant developments and changes in the field...
Related topics : public sector social media / emerging social media technologies / benefits of social media for business to an organisation / social media impact on communication / social media changed communication
Marketing buzz - Wikipedia
Strategies[ edit ]
Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...
Date: 2017-02-19 12:09:41
Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies
EngageORM – Australia's leading Online Reputation ...
Fiona Telford, Social Media Adviser, South East Water
"Gerry has been a great ongoing contact assisting me in the world of social and digital media. His guidance and expertise helped me to establish and maintain a successful social media program for Victoria Police, and move forward to other challenges including my current position at SE Water. He's always up with the latest technology and social...
Jon Kleinberg's Homepage - Cornell University
I. Kloumann, L. Adamic, J. Kleinberg, S. Wu. The Lifecycles of Apps in a Social Ecosystem. Proc. 24th International World Wide Web Conference, 2015.
J. Cheng, L. Adamic, A. Dow, J. Kleinberg, J. Leskovec. Can Cascades Be Predicted? Proc. 23rd International World Wide Web Conference, 2014.
See also the Facebook Data Science blog post about this work.
L. Backstrom, J. Kleinberg, L. Lee, C....
Related topics : aaai conference on weblogs and social media / social network analysis conference 2009 / social network conference / social media in government conference 2014 / social media for government conference 2012
What type of social media user are you? - Telegraph
It also highlights 12 distinct types of social media users, from occasional "dippers" to full-blown "ultras": which one are you?
A study from the University of Winchester has identified 12 types of social media behaviour�Photo: Alamy
A study from the University of Winchester and first direct has identified 12 types of social media behaviour. Let us know in the comments which one - or more...
Date: 2017-03-08 23:57:11
Infographic: Social Media ROI Statistics | Digital Buzz Blog
I'm not sure I'd go a week without being asked about social media ROI and how it's measured. And when people challenge digital/social�investment, the world's�digerati�probably wonder how the ROI on...
Nursing and Midwifery Board of Australia - Social media policy
When using social media, health practitioners should remember that the National Law, their National Board's code of ethics and professional conduct (the Code of conduct) and the Guidelines for advertising regulated health services (the Advertising guidelines) apply.
Registered health practitioners should only post information that is not in breach of these obligations by:
All Things IC | Who’s using what for internal social media?
Internal Comms , Rachel , Social Media
Who's using what for internal social media?
Over the years I've highlighted various examples of how companies are using enterprise social networks, collaborative tools and social media for internal communication.
It's a question I get asked constantly - who's doing what, who's using Chatter/Yammer and what can I learn from them? Where can I find examples,...
Buyers Guide: A Strategy for Managing Social Media ...
We coined the Social Media Management Systems market and started the first industry list in March, 2010 ( read all the posts on this topic ). Over the past few quarters, we worked closely with Altimeter Research's Andrew Jones , and we've compiled over 13,000 pieces of data about vendors and what buyers need, case studies, and dozens of interview notes. Our experience helping 3 global companies make decisions on these SMMS vendors has helped us to realize the struggle the entire industry is going to have when it comes to keeping track of this fast-moving space. This report, which is a snapshot in time, documents the industry, and we'll continue to...
Related topics : social media management systems buyers guide / social media management system / social media content management system / social media community manager / social media management company
107 Proven Real Estate Marketing Ideas - Placester
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
We've rounded up a list of 107 of the best...
Related topics : organizations that use social media effectively / social media networking sites list / social media sites list for business / companies that don't use social media effectively / companies that use social media effectively
Border Protection's Social Media Proposal Comes Under Fire
A controversial federal proposal, currently up for public debate, asking people visiting the country under the visa waiver program for their social media handles has been criticized by civil liberties advocates as going too far and by counterterrorism experts and lawmakers as not going far enough.
The proposal, submitted to the Federal Register by the U.S. Customs and Border Protection agency...
Social marketing FAQs | The NSMC
Social marketing FAQs
What's the difference between social marketing and commercial marketing?
Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.
As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...
Date: 2017-03-10 07:12:41
Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing
The Use of Qualitative Content Analysis in Case Study ...
Volume 7, No. 1, Art. 21 - January 2006
The Use of Qualitative Content Analysis in Case Study Research
Abstract: This paper aims at exploring and discussing the possibilities of applying qualitative content analysis as a (text) interpretation method in case study research. First, case study research as a research strategy within qualitative social research is briefly...
What is social marketing? | The NSMC
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
The Social Media Hierarchy of Needs - AlleyWatch
Subscribe Google Whatsapp Pinterest Digg Linkedin Reddit Stumbleupon Print Delicious Buffer Pocket Xing Tumblr Mail
Ever heard of� Maslow's Hierarchy of Needs ? If you've taken a Psychology 101 class or brushed up on basic psychological theory (which if you're a marketer, should frankly be a no-brainer), you've probably heard of�Abraham Maslow.
In his 1943 paper titled "A Theory of Human...
Date: 2017-03-10 10:20:11
Free Social Media Crisis Case Studies - Melissa Agnes ...
It seems as though each week we watch as another organization faces - and attempts to manage - some form of issue or crisis. And with each new incident, there are always great lessons and takeaways that can be applied to strengthen your own organization's crisis preparedness. This page is dedicated to...
The Content Factory - Digital PR, social media, content ...
Online PR, Social Media Marketing
& Web Content Writing
We get it.
You're an entrepreneur, and chances are you don't have time for things like digital PR strategy, content marketing or blogging. You traded a 9-5 life for 14-hour days that fly by so fast you forget that you forgot to eat lunch. And although you can talk on a conference call and parallel park at the same time, because you've had...
Related topics : social media marketing industry report / online pr social media / companies that use social media marketing effectively / social media marketing manager interview questions / social media online marketing
12 B2B Social Media Case Studies - Online Marketing Blog
Lee Odden ��� B2B Marketing , Content Marketing
Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...
Study on the impact of marketing through social media ...
Study on the impact of marketing through social media, online games and mobile applications on children's behaviour
Children spend increasing amounts of time online, and television has to a great extent been replaced by Internet both as an information source and a leisure activity among youngsters. The Internet has also overtaken television as the medium for advertising in Europe, and children...
Date: 2016-11-23 08:59:23
Related topics : social media online marketing / advertising internet marketing media online / online media marketing and advertising / online media marketing & advertising / social media marketing best practices
Developing a New Revenue Business Model in Social Network ...
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This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its...
Related topics : social networking service and website / new social networking sites like facebook / social networking sites revenue model / social service research network / service provider social network
The best ways for museums and art organizations to be social
How three internationally renowned museums and art organizations use social media to stay relevant
Art organizations and museums all have one thing in common: their collections have the potential to capture a global audience's attention. Art has the ability to cross borders, break language barriers, and speak to the individual, as well as different societies. Given the nature of social media, art...
Masters in Digital Marketing | Top Universities
Masters in Digital Marketing
It covers many bases and goes by various names - online marketing, digital marketing, e-marketing, internet marketing - but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. And a�Masters in Digital Marketing�degree will prepare you for many exciting roles in this fast-changing and...
Date: 2017-03-10 03:17:19
Media and Communication MA degree course - London ...
Media and Communication MA
This course offers a sophisticated insight into the role and function of media in contemporary society. It focuses on the centrality of modern media forms and practices in our daily communication, and examines the ways in which they facilitate and constrain the way we communicate with each other.
The choice of option modules allows you to tailor the course...