The Social Media Masterclass 2017 (Social Media Course)

9.30am to 11.45am

JASON HAS BEEN FEATURED IN & QUOTED ON

"We secured our first customer within 4 days of taking the Masterclass - this is clever stuff! The future is looking very bright..."

Peter Horton

JP Alloys

"After putting the training into practice, our website traffic has already more than doubled! Thank you Jason!"

Linda Shelley

The Comfi Cottage

"I achieved my first sale from a new...

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Website: http://www.fse-socialmediamasterclass.co.uk

Related topics : social media marketing ideas 2017 / new social media websites 2017 / using social media marketing / social media management company business plan / social media terms of use

10 Social Media Problems and Possible Solutions

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Small business social media is a good thing...usually. Of course, this week observers in business and technology fields got a good look at how social media can also go bad .

Challenges in small business social media are inevitable. Social media tools can build your brand. But, they can also tear you down. There are many uncertainties too. Below are 10...

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Website: https://smallbiztrends.com

Related topics : benefits of social media for small businesses / social media small business tips / social media management company business plan / social media management company for small business / social media tools for small business

FTC Social Media Guidelines For 2016: New Rules For Brands

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The FTC Social Media Guidelines 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our  industry digest  newsletter!

FTC Social Media Guidelines 2016: New Rules For Influencer Marketing

The rapid growth of social media networks/platforms and the prevalence of sponsored social media posts has...

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Website: http://mediakix.com

Related topics : ftc social media guidelines 2016 / ftc social media guidelines 2015 / ftc social media influencers / ftc social media guidelines / post social media guidelines

How you can Learn from Social Media Marketing Mistakes

PDF

Alexander Fleming returned to his laboratory from vacation in September, 1928.  He noticed a fungus had grown on one of his lab experiments. The fungus had killed disease causing bacteria in one of the petri dishes. He famously remarked "that's funny".

Fleming had discovered the world's first antibiotic - penicillin, by simply being observant.

While most of the learning we do in our social...

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Website: https://mediavidi.com

Related topics : social media marketing campaign examples / social media marketing campaign gone wrong / social media marketing campaign / social media marketing mistakes examples / social media marketing mistakes

The Best Social Media Marketing Services of 2017

Social Media Marketing Services Review

by Top Ten Reviews Staff

Latest Update

The Best Social Media Marketing Services of 2017

Social Media Marketing Services

by Top Ten Reviews Staff

January 24, 2017

Social Media Marketing Services Review

How We Selected the Best Social Media Marketing Services

The internet is one of your most powerful tools when it comes to building name recognition and driving...

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Website: http://www.toptenreviews.com

Related topics : articles on social media marketing for business / capital one social media marketing / criticisms of social media marketing / difference between internet marketing and social media marketing / companies that use social media marketing effectively

69 Social Media Job Interview Questions | Learnthat.com

Jeremy Reis Career and Jobs 2 Comments

Social media is a very important channel for companies to communicate in. We're not going to rehash all of the big numbers showing how important Facebook is or all of the celebrities using Twitter. We do believe it's a large communication medium where you can reach a large number of potential customers. There are companies making money on social media and if...

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Website: http://learnthat.com

Related topics : how to handle social media criticism / successful social media campaigns examples / good social media campaigns examples / post social media in one place / social media sites like facebook

6 Crucial Social Media Marketing Mistakes to Avoid – Josh ...

Image Courtesy of Giphy

The quickest way to burnout is by getting on too many social media platforms. I can name at least 10 off the top of my head, but there's way more. Here's a full list of social networking websites , if you're interested.

I recommend that you go only where you top customers go.

For most businesses, Facebook is a given. That's because Facebook has one billion users worldwide....

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Website: https://medium.com

Related topics : 6 social media marketing mistakes to avoid / social media platforms for marketing / social media marketing mistakes to avoid / social media platforms for business / social media platforms meaning

The Real Truth About Social Media Ratings And Reviews ...

The Real Truth About Social Media Ratings And Reviews

Posted on March 26, 2014 by Heidi Cohen in Social Media | 1 Comment

Social media ratings and reviews  influence sales.

Ratings and reviews aren't new. They've been around since people started exchanging goods and services.

How do you find a doctor or hairdresser? Most likely you'll ask a family member or close friend and then you may check...

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Website: http://heidicohen.com

Related topics : social media influence rating / social media ratings reviews / social media rating point / social media network marketing services / internet social media marketing services

Guide to Writing for Social Media | Social Media | CDC

Social Media and Communication Strategy

Keep in mind that social media is one tool in a larger communication strategy. Always consider your overarching communication goals when developing social media activities.

As with all media outreach, the keys to an effective social media presence are to...

Identify your target audience.

Select the appropriate channel for your message.

Decide upfront how...

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Website: https://www.cdc.gov

Related topics : using social media as a market research tool / marketing communications social media / using social media for marketing research / using social media marketing / social media changed communication

Luxury Brands and Social Media: How ... - brandwatch.com

Marketing By Iris Vermeren on April 11th 2014

If your brand's identity is based on an aura of prestige, impeccable service and exclusivity, how do you maintain that quality in the recent era of social networking?

Many luxury brands have a nagging fear when they think about this question: what if it cheapens your prestige?

What's Changed

 

When Brandwatch was founded six or so years...

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Website: https://www.brandwatch.com

Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media marketing / brands using social media

Social Media Guidelines - Carolinas Healthcare System

Social Media Guidelines

Social Media Guidelines

Carolinas HealthCare System (Carolinas HealthCare System) recognizes that social media is used more and more for communicating. Social media even can be a great workplace tool. Both Carolinas HealthCare System and team members have roles in the responsible use of social media. When someone identifies themself as working for Carolinas HealthCare...

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Website: http://www.carolinashealthcare.org

Related topics : healthcare organizations using social media / should healthcare organizations use social media / internet & social media for corporate and marketing communication / organizations using social media marketing / social media participation guidelines

Top 3 Social Networking Sites For Small Businesses To ...

There are several excuses many small businesses make as to why they still don't have a social media presence:

1) They think it is not for them, or "our customers and prospects aren't on social media"

2) They think they do not have the time

3) They do not know how to use social media sites effectively

First, Generation Y (born between 1979 and 1997) now outnumbers the Baby Boomers (born between...

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Website: http://commandpartners.com

Related topics : social media networking sites business / social media sites for business 2013 / social media management company for small business / social media marketing ideas for small business / social media marketing small business

9 Mistakes I Made When I Started With Social Media Marketing

Home / Post / 9 Mistakes I Made When I Started With Social Media Marketing

9 Mistakes I Made When I Started With Social Media Marketing

Susanna Gebauer

Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things....

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Date: 2017-03-10 06:27:21
Website: https://blog.thesocialms.com

Related topics : 9 social media marketing mistakes / social media marketing mistakes examples / social media marketing mistakes / free social media marketing online course / social media marketing success stories

Barclays | Social media: the missed opportunity | EDF ...

Social media: the missed opportunity

28 Jan 2013 09:22

More than one in ten hospitality and leisure operators now generate up to half of all sales through social media according to new research from Barclays, but despite this the industry still questions its business potential.

Over 60% of the sector, which includes hotels, pubs, restaurants, travel and leisure operators, say that they only see...

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Website: http://www.newsroom.barclays.com

Related topics : using social media as a market research tool / missed social media opportunity / advantages of using social media for market research / hotel industry using social media / travel industry using social media

How To Do Direct Marketing That's Not Annoying - Business ...

Internet, or online, marketing.

Direct Mail

In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...

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Website: http://www.businessinsider.com

Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research

Storytelling: Cornerstone of Social Media Marketing Success

Click here to download our FREE Crazy Value Twitter Cheat Sheet. Prepared for a real client, real data, real expertise!

Many social media efforts fail for lack of good content

A large part of social media success is not created directly on the various different social networks. It is created on your own site, on your own blog. It is the content, which you need to play the social networks to your...

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Date: 2017-03-10 07:26:14
Website: https://blog.thesocialms.com

Related topics : social media marketing success stories / social media marketing ideas for business / articles on social media marketing for business / free social media marketing online course / free social media marketing courses

Q&A: Philip Kotler on whether traditional marketing is dead

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the rise of social media, shorter product life cycles and greater competition.

He has been reassuring business there are still many opportunities for market innovation - whether through manufacturing in...

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Website: http://theconversation.com

Related topics : social media marketing companies pricing / social marketing by philip kotler / brands using social media / social media marketing companies in india / social media market research companies

Using Social Media for Internal Communications

Marketing By Chelsea Varney on January 17th 2014

When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.

Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.

However, often overlooked is the internal communications which must...

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Website: https://www.brandwatch.com

Related topics : companies that use social media marketing effectively / social media internal communications / marketing communications social media / companies that use social media effectively / using social media marketing

5 Ways to Improve Your Online Reputation - Classy Career Girl

When was the last time you updated your LinkedIn profile?

That's right. It's probably been ages since your most recent visit.

Knowing how to make a resume that grabs the attention of recruiters isn't enough to land you a dream job these days. Your resume will probably  compete against 250 applications on average if you apply for a job in a larger company.

And you can bet that other candidates...

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Website: http://www.classycareergirl.com

Related topics : social media online reputation management / social media types of content / social media content / personal online brand reputation management / using social media for recruitment

Social Media Analytics: Twitter: Quantitative ...

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

130 Comments | Print | PDF

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing...

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Website: https://www.kaushik.net

Related topics : social media analytics tools free / social media analytics tools / social media sentiment analysis tools free / social media sentiment analysis tools / new social media tools

brand versus reputation: Jeff Bezos, Richard Branson ...

brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue

by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views

Jeff Bezos, the founder of Amazon, is attributed to have made this statement:

Your brand is what people say about you when you are not in the room

Richard Branson, founder of Virgin Airways, is attributed to have made this statement:

Build...

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Website: http://commetrics.com

Related topics : corporate reputation management living the brand / personal online brand reputation management / reputation management personal branding / ethical branding and corporate reputation / corporate brand reputation

Reputation Management Expert, Simon Wadsworth | A Blog ...

In an increasingly digital age, PR and online reputation fit together almost seamlessly.

February 22, 2017

Gated vs public content - what's best for your online reputation management?

It's a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what's best for online reputation management - gated or public...

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Website: http://www.reputations.org.uk

Related topics : social media online reputation management / online reputation management expert / online reputation management reviews / personal online reputation management / online reputation management articles

9 Killer Ways To Get Traffic Without SEO Or Social Media

9 Killer Ways To Get Traffic Without SEO Or Social Media

You want traffic.

You want relevant, targeted traffic that will convert.

Yes, we all know you need to have great content, do SEO and share on Social Media.

But there other viable ways to get traffic.

Here are 9 killer ways you can get traffic without SEO or social media.

1. Find And Pull Method

This is perhaps one of the easiest ways to...

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Website: http://www.zenspill.com

Related topics : getting started in social media / seo and social media / seo social media / social media types of content / social media content

How to Write a Marketing Resume Hiring Managers Will ...

August 12, 2016 // 8:00 AM

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2017 Templates + Samples]

Tweet

It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow...

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Website: https://blog.hubspot.com

Related topics : social media marketing resume template / digital and social media marketing manager job description / social media marketing resume skills / social media marketing resume sample / social media marketing manager job description

IBM Social Computing Guidelines

IBM Social Computing Guidelines

Blogs, wikis, social networks, virtual worlds and social media

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of...

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Date: 2014-07-25 13:13:08
Website: ibm.com

Related topics : online business social network / first online social network / new online social network / free online social network / online social network services

IBM Social Computing Guidelines

IBM Social Computing Guidelines

Blogs, wikis, social networks, virtual worlds and social media

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of...

Read more

Date: 2014-07-25 13:13:08
Website: ibm.com

Related topics : online business social network / first online social network / new online social network / free online social network / online social network services

marketing project management - Social Media Consulting and ...

Closing

 

It doesn't all have to be complex mind maps, charts, and plans. Here is the minimal project management we do at CoSchedule to manage our marketing with a small team. You can do it, too!

Initiate Your Marketing Project

Define Your Marketing Goals to Focus Projects on Growth

You probably have a lot of ideas of things you could do with your marketing. At this point, there is the vetting...

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Website: http://www.convinceandconvert.com

Related topics : social marketing projects / social media marketing campaign plan / using social media as a market research tool / media marketing manager / social media marketing plan steps

10 Day Marketing Plan To Launch An App - Business 2 Community

One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app.

While working at a startup in Silicon Valley, when we were about to launch our first app we stayed awake the whole night trying to make sure that we were ready for the thousands of customer emails which we were going to get the next day and trying to be prepared for...

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Website: http://www.business2community.com

Related topics : free social media marketing apps / social media marketing apps / free social media marketing plan template / social media marketing plan template excel / social media marketing plan template