Selected videos for topic: corporate social responsibility and marketing
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Singtel Corporate Social Responsibility
Singtel is committed to being a responsible corporate citizen in all the markets where we operate. We want to enable the inclusion and well-being of people and help them realise their potential through our core competence in digital and infocomm technologies. It is our belief that we can drive positive and sustainable changes to disadvantaged communities, especially the vulnerable children and youth, through the support of corporate and workplace giving, staff volunteering and leveraging our...
From: Singtel
Related topics : corporate social responsibility and marketing
The Career Path of the Corporate Social Strategist with Jeremiah Owyang
Corporations have anointed an Open Leader, the Social Strategist. In Altimeter Group's research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% were located in the Marketing department with primary responsibilities of leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 27% of Social Strategists had a formalized...
From: Mike Lewis
Related topics : social media marketing strategist / social media for market research / social media help / internal social media / marketing through social media
Wallis Marketing Consultants on CSR in the Middle East
Mike Wallis, Managing Partner and Edward Barnfield, Partner, Wallis Marketing Consultants, discuss corporate social responsibility (CSR) programs in the region and what makes a CSR campaign a success.
From: Wallis mc
Related topics : corporate social responsibility and marketing
CSR Minute: Mashable Ranks Best Cause Marketing Ideas; "I Am A Visual Statement" Benefits Women
Corporate Social Responsibility News: Mashable Blog Ranks 5 Best Cause Marketing Campaigns; "I Am A Visual Statement" T-shirt Campaign Benefits Women for Women International
From: 3BL Media
Related topics : corporate social responsibility and marketing
Dubai Chamber hosts another popular Corporate Social Responsibility information seminar
What is Ethical Marketing? and how can businesses manage and balance social and environmental expectations whilst remaining profitable? These were just a couple of issues addressed at the Ethical Marketing Seminar held at the Chamber Offices on Thursday 6th of May.
From: Dubai Chamber
Related topics : corporate social responsibility and ethics in marketing
Big Business Idea : Understanding Corporate Social Responsibility and its necessity in society-I
Understanding Corporate Social Responsibility and its necessity in society. Watch complete news story of Big Business Ideas for getting detailed updates!
Zee Business is one of the leading and fastest growing Hindi business news channels in India. The channel has revolutionized business news by its innovative programming and path-breaking strategy of making business news a 24/7 activity as it is not just limited to the stock market. This has made Zee Business your channel to wealth and...
From: ZeeBusiness
Related topics : corporate social responsibility and marketing
Sony UK Corporate Social Responsibility
A short promotional clip covering the work carried out by Sony as part of their corporate social responsibility programme.
As well as creative video production, Dischro Creative offer a range of content marketing services including web development, graphic design, DVD & Blu-ray authoring and social media management. Find more of our work at www.dischrocreative.co.uk - Based in South Wales.
From: Dischro Creative
Related topics : corporate social responsibility and marketing / social media management services
How can brands make society more sustainable?
Dorothy Mackenzie discusses the importance of big brands as a mechanism to normalise sustainable business and eco-friendly living in a society. This is one way that brands can have an effective positive impact through their green marketing or corporate social responsibility strategy.
From: bigpictv
Related topics : corporate social responsibility and marketing
Corporate Social Responsibility and Alcohol: The Need and Potential for Partnership | Ebook
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Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture.corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the...
From: Raleigh Wenger
Related topics : corporate social responsibility and ethics in marketing
Corporate Social Responsibility Can Backfire
Doing good isn't always good for business, according to new research from the University of Minnesota's Carlson School of Management and assistant professor of marketing Carlos Torelli. The discovery, to be published in the Journal of Consumer Research, found corporate social responsibility (CSR) efforts have the potential to backfire for luxury brands associated with a self-enhancement concept.
From: University of Minnesota
Related topics : corporate social responsibility and marketing