Selected videos for topic: corporate social responsibility and marketing
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Is CSR a marketing gimmick of corporate giving back to society?
While officiating the second phase of the Wings To Fly project an initiative of the Equity group, President Uhuru Kenyatta directed for the formation of a board of trustees to manage bursaries and funds from corporate social responsibilities for the ultimate benefit of the society underpinning how integral corporates role is in the well being of the larger Kenyan community.
Mumbi Warui now explores the role companies play in various sectors including education health sanitation and disaster...
From: K24TV
Related topics : corporate social responsibility and marketing
Marketing Charity Strategic Plans to Corporations
Nonprofits need to have a strategic plan and, more than ever, need to share and market that strategic plan with potential corporate funders and partners. If you have a strategic plan, don't put it on the shelf - market it!
In this video clip, Emily Simone, Director of Community Relations for Lockheed Martin, Tom Watson, President and Founder of CauseWired, and Debra Snider, Vice President of Operations for GuideStar, draw from their own experiences and businesses to answer a question from the...
From: 3BL Media
Related topics : corporate social responsibility and marketing
Marketing 3.0 - Philip Kotler - (Part 3)
Marketing 3.0 - Philip Kotler - (Part 3)
After publishing his book on Marketing 3.0, Philip Kotler tells us about the concept through the interview in Management TV.
This video is the third part of the interview in the HSM Specials. Kotler talks about the use of social networks as a marketing strategy and points up the need for companies to be, genuinely, authentically, socially responsible corporations.
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From: neus soler
Related topics : social marketing by philip kotler / social network marketing strategies
Corporate Social Responsibility and Ethics- Session 2: Innovative CSR
My dear student, innovative CSR is part of corporate marketing strategy that aims ensuring value is added to the organizations products and services as the organizations undertakes CSR activities. The essence is to give competitive advantage over rival firms. Thus CSR initiatives and activities that result in value creation for all stakeholders is innovative CSR. Communicating this value appropriately is part of the innovative CSR strategy of an organization. Key issues to be discussed in this...
From: University of Ghana Distance Education
Related topics : corporate social responsibility and ethics in marketing