Selected videos for topic: corporate social responsibility and marketing
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MARIA MORENI - Physeon, High Quality China, High Quality Italy, Italychina Link, Eticmedia
Innovative, researcher, cross-cultural manager specialized in international networking, marketing, communication, innovation management, corporate social responsibility, China market.
Specialist in Chinese Public Affair, Chinese Psychology of Consumption, Chinese Social Media
Consultant credited to the Presidency of the Council of Ministers of the Italian Government since 2009.
" Friend of China and Chinese People" at CPAFFC Chinese People's Association for Friendship with Foreign Countries:...
From: HIGH QUALITY CHINA - ITALYCHINA LINK - PHYSEON
Related topics : corporate social responsibility and marketing / corporate social responsibility network / social media marketing specialists / social media network marketing / social media for market research
The Disruptive Marketer: Corporate Social Responsibility
Are brands missing the true disruptive marketing movement in the next five years by being fixated on mobile and Millennials?
Corporate Social Responsibility or CSR may be the biggest game changer for brands by 2023.
Geoffrey Colon, communications designer at Microsoft and author of the book Disruptive Marketing explains why in his latest episode of The Disruptive Marketer.
Purchase Geoffrey's book:...
From: Geoffrey Colon
Related topics : corporate social responsibility and marketing
What advice for marketers as they incorporate corporate social responsibility into their strategy?
Peggy Conlon, President & CEO, The Ad Council
From: FastForward
Related topics : corporate social responsibility and marketing
Clare Patton - The Corporation, Human Rights & Corporate Social Responsibility
The focus of this talk was the impact of transnational corporations using Corporate Social Responsibility as a vehicle to buttress their reputation while simultaneously encroaching on the lives, and rights, of the stakeholder and wider society. The talk considered the role of the corporation in society and how this role has evolved as a result of globalisation. The pink ribbon campaign associated with breast cancer is used to demonstrate the impact that aggressive cause marketing campaigns can...
From: QUB School of Law
Related topics : corporate social responsibility and marketing
The Market for Virtue The Potential and Limits of Corporate Social Responsibility
From: Nae
Related topics : corporate social responsibility and marketing
Social Impact Marketing - Santa Barbara, CA (805) 451-4520
Located in Santa Barbara, CA, Social Impact Marketing uses the marketing promotion mix of tools for developing marketing ideas and strategies for small business. Powerful web marketing strategy integrates local business SEO with social media, mobile marketing, public relations, email campaigns, sales and more attracting customers through quality content, trust and authority and by providing outstanding customer service.
We work with companies of all sizes including entrepreneurs and small...
From: SocialImpactMarket
Related topics : social media marketing ideas for small business / using social media marketing / social media tools for small business / marketing through social media
Companies share CSR best practices
Top company executives themselves are taking time out to serve communities. Volunteerism is becoming a byword, which they said should sustain efforts to make companies socially responsible. Corporate social responsibility (CSR) may sound to critics as if it's a marketing ploy. But disasters such as the massive oil spill in the Gulf of Mexico last year are a reminder that social responsibility is just as important as generating profits. First published Jun 23 2011. Copyright © 2011 MediaCorp...
From: NewsSingapore
Related topics : corporate social responsibility and marketing
Partnerships, Corporate Social Responsibility and the New Development Agenda
On April 25, the Brookings Institution hosted a discussion between Anne Finucane, global strategy and marketing officer at Bank of America, and Jane Nelson, Brookings nonresident senior fellow and director of the Corporate Social Responsibility Initiative at Harvard University, on the role global companies will increasingly play in development and in addressing societal challenges at large.
http://www.brookings.edu/events/2014/04/25-corporate-social-responsibility
From: Brookings Institution
Related topics : corporate social responsibility and marketing
UAlbany Marketing Expert: Sanjay Putrevu
Sanjay Putrevu explores consumer response to advertising, cross-cultural differences, effectiveness of retail and marketing strategies, and the impact of corporate social responsibility on consumer loyalty.
From: University at Albany
Related topics : social responsibility marketing strategy
Marketing Ethics - Corporate Social Responsibility
From: Grant Aguirre
Related topics : corporate social responsibility and ethics in marketing