Mike Lewis
Rank: 1359 / 4486
4 selected videos
The Career Path of the Corporate Social Strategist with Jeremiah Owyang
Corporations have anointed an Open Leader, the Social Strategist. In Altimeter Group's research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% were located in the Marketing department with primary responsibilities of leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 27% of Social Strategists had a formalized...
Related topics : social media marketing strategist / social media for market research / social media help / internal social media / marketing through social media
Corporate Trends in Social Media Marketing with Chris Broga
Chris Brogan and Mike Lewis discuss the findings of their eBook "Corporate Trends in Social Marketing". Recorded January 2009
Related topics : corporate trends in social media marketing
8 Best Practices in Social Media Marketing
Paul Gillin, Chris Brogan and Marcy Cohen
Recorded January 2009
Related topics : social media marketing best practices / marketing through social media
Social Media Marketing with Jeremiah Owyang
Jeremiah Owyang
Recorded December 2008
Related topics : social media marketing 2008
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