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15 Must-Attend Digital Marketing Conferences in 2015 ...
Mark your calendars for these educational and inspiring events, listed here in date order.
Digital Summit Phoenix
Date: February 4-5
Location: Scottsdale
Digital Summit Phoenix is geared toward senior digital marketers, web strategists, Internet executives and creative professionals in the digital community. The 2015 event promises a super-packed agenda with discussions and insightful case...
Website:
http://www.iacquire.com
Related topics : search & social media marketing expo / search engine marketing social media / search and social media marketing for international business / social media marketing events 2015 / social media marketing events 2014
40+ Social Media Marketing Strategies and Techniques
Using Evergreen Content to Fuel your Social Media
Including tips on how timeless content can help boost and scale a brand's social media activities.
SEO and Social Media has certainly grown together, in which both marketing disciplines are able to help businesses worldwide grow, thrive and be more visible to their target audience by simply applying and merging these two strategies into a...
Website:
http://kaiserthesage.com
Related topics : social media terms of use / organizations that use social media effectively / social media platforms for marketing / search & social media marketing / search engine marketing social media
9 Social Media Marketing Mistakes (INFOGRAPHIC ...
9 Social Media Marketing Mistakes (INFOGRAPHIC)
9 Social Media Marketing Mistakes (INFOGRAPHIC)
November 13, 2014 9:00 am | Published by Bob Hutchins
I don't like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you...
Website:
http://buzzplant.com
Related topics : 9 social media marketing mistakes / social media marketing mistakes 2014 / biggest social media marketing mistakes / social media marketing mistakes / organizations using social media marketing
Which Social Media Marketing Metrics Really Matter? (And ...
Social media programs throw off so much data that the key to measuring and managing your programs well is focusing each stakeholder on just the pieces of data that are relevant to helping them do their jobs. If part of your job is measuring the success of your social media marketing programs, then you need to start segmenting the stakeholder groups you're providing that data to and tailoring the...
Website:
http://blogs.forrester.com
Related topics : social media marketing program / organizations using social media marketing / social media marketing strategist / using social media marketing / social media impact on marketing
How Health Care Organizations Should Manage Social Media
How Health Care Organizations Should Manage Social Media
How Health Care Organizations Should Manage Social Media
An effective social media presence requires prompt answers to questions, engaging visual content and an employee policy that protects your brand.
February 29, 2016
Amanda Karfakis
As social media becomes an increasingly important tool for reaching patients, it becomes more critical...
Website:
http://www.hhnmag.com
Related topics : news organization social media policy / organizations that use social media effectively / news organizations using social media / organizations using social media / news organization social media
How Much Does Social Media Cost Companies in 2012 ...
Monthly Content Management and Curation - $500-$3,000 a month
Most Charge - $1,000-$2,000 a month
Facebook Promotion Creation
Short-Term (1-3 months) Contest, including branding for the app, limited promotion on other channels such as Facebook and Twitter to promote the contest. Fee doesn't include prize and Facebook Ads to promote - $1,500-$20,000
Long-Term (3-6 months) Contest, including...
Website:
http://www.mackcollier.com
Related topics : social media marketing strategy example / social media strategies for travel / social media marketing strategies / social media marketing strategy / social media branding strategy
5 Musts Before Hiring a Social Media Specialist | The ...
5 Musts Before Hiring a Social Media Specialist
By Tyler Collins
110
Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job. Too often small-to-medium business owners get excited and ready to go full-throttle with their social media efforts only to realize that it's a lot more work on their end than expected. For anyone looking...
Website:
http://www.huffingtonpost.com
Related topics : using social media as a market research tool / social media marketing plan definition / integrated marketing communications social media / social media marketing plan example / social media marketing strategy example
Why Social Media Will Fundamentally Change Business
Why Social Media Will Fundamentally Change Business
Social media is here for keeps -- and big changes are coming as a result.
advertisement
Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there's greater clarity...
Website:
http://sloanreview.mit.edu
Related topics : social media changed business / social media management company business plan / social media impact on business / social media platforms for business / types of social media platforms for business
Social Media / Content Strategist - Job Description ...
Social Media / Content Strategist
The Social Media & Content Strategist develops paid and non-paid social media and content strategies, helping to grow a client's business through a variety of online and social channels. The strategists helps to grow the client's business and ensuring the team execution meets and exceeds client expectations. In this role, the Strategist insures that the agency...
Website:
http://adsubculture.com
Related topics : social media content management system / social media types of content / social media marketing strategist job description / social media content / social media marketing strategist
Florence Nightingale Foundation
The Florence Nightingale Foundation - Registered in England and Wales with Charity Reg No. 229229 and in Scotland with Charity Reg No. SC044341
A company Limited by Guarantee Registration No. 518623
Florence Nightingale Foundation
For us who nurse, our nursing is a thing which, unless we are making progress every year, every month, every week, take my word for it, we are going back...
Florence...
Website:
http://www.florence-nightingale-foundation.org.uk
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / companies that use social media effectively / issues associated with the use of social media tools and applications
The Corporate Social Media Summit New York // JUNE 14-15 ...
The Corporate Social Media Summit is not a normal social media conference - it is the meeting place for the corporate social practitioner. As always, 2017 will guarantee:
A Collaborative Setting:�Our aim is to gather the most social brands in the world, and provide a collaborative learning environment that breaks down the traditional barrier between those on stage, and those in the audience
An Inspiring Agenda:�As you try to keep up with the rapidly changing social landscape, we will cover the core pillars of social success: Integration, Innovation, Engagement, Analysis and Retention
450+ in...
Website:
http://www.incite-group.com
Related topics : social media marketing specialists / social media marketing conferences / criticisms of social media marketing / social media brand management / social media marketing best practices
10 Questions You Should Ask Your Social Media "Expert ...
Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of "experts", "gurus" and "wizards" out there and many of them don't have the experience you need.
Hopefully, these 10 questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with...
Date: 2017-03-10 02:46:58
Website:
http://www.socmedsean.com
Related topics : social media network marketing services / social media network marketing / social media networks list / social media community manager / social media network
The Impact of Social Media on Advertising
From the beginning, social media has had an important impact on all of us. Social media started out as a method for people to either connect or reconnect with each other. At this point, social media has become much more.
Business people use marketing to successfully grow their businesses and to get their word out in a tremendous way. The most effective marketing approach is one that...
Date: 2017-03-09 21:34:20
Website:
http://www.compukol.com
Related topics : business using social media / social media marketing ideas for business / social media impact on business / using social media marketing / social media advertising campaigns
Unique Strategies For Using Social Media in Sports Marketing
Social media has paved the way for businesses, media outlets, and a host of other organizations to have direct conversations with their customers, allowing for a truly unparalleled level of audience engagement.
Sports franchises and clubs have also found ways to leverage this incredible new marketing tool, working to realize the dream of any sports executive: to create a passionate, invested fan...
Website:
http://www.workinsports.com
Related topics : sports organizations using social media / organizations using social media marketing / sports fans and social media / organizations that use social media effectively / sports and social media marketing
Buy Social Media ROI: Managing and Measuring Social Media ...
Amazon.com: 4.6 out of 5 stars 73 reviews
89 of 94 people found the following review helpful
3.0 out of 5 stars Less about ROI - More About Social Media in Your Organization 18 June 2011
By Jason L. Mcdonald - Published on Amazon.com
Format: Paperback Verified Purchase
ROI - Doesn't Mean Return on Ignorance - it means Social Media Marketing Return on Investment (ROI)
As someone who teach Social...
Website:
http://www.amazon.in
Related topics : social media marketing campaign examples / marketing communications social media / social media marketing strategy example / free social media marketing tool / free social media marketing webinars
High Impact Content Marketing and Copywriting for Social Media
High Impact Content Marketing and Copywriting for Social Media
Create Impactful and Engaging Content to Woo and Wow Your Audience
6 & 7 Mar 2017 (Mon & Tue)
100 Orchard Road, Hotel Concorde
$988 (Excluding GST)| $598.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch
Contact Ms Grace Zheng 6720 3333 or email: grace@aventisglobal.edu.sg
To...
Date: 2017-02-25 01:01:53
Website:
http://aventis.edu.sg
Related topics : social media impact on marketing / master in digital & social media marketing / social media content / using social media marketing / 6 social media marketing mistakes to avoid
Why Can’t We Hire A College Intern to Do Our Social Media ...
Social media marketing requires understanding your products and brand(s). One of the major reasons to use social media marketing is to build brand awareness and provide product support. A college student doesn't understand your brands' strengths and benefits. Further, on social media platforms, brands require more than just a logo. Branding is ingrained into how your organization and products...
Website:
http://heidicohen.com
Related topics : smm (social media marketing) ??? / social media market opportunity / using social media as a market research tool / advantages of using social media for market research / social media market research tool
Social Media Specialist (31558950) - reed.co.uk
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Social Media Specialist
Apply now
Overview
We have a vacancy to join the marketing arm of Box Limited, a well-established computer retailer/e-tailer based in Sutton Coldfield / West Midlands. Founded in 1996, Box Limited have received recognition in Virgins Fast Track 100 for growth, selling an extensive range of technology and computing products and...
Website:
reed.co.uk
Related topics : social media online reputation management / social media brand management / social media specialists jobs / social media specialist job profile / social media management company uk
Full-Time Job Social Media Specialist - artjobs.artsearch.us
Los Angeles Philharmonic Association ( Job Poster ) - Los Angeles, California, United States
Please share this job with your friends
Job Description
The Los Angeles Philharmonic Association is currently seeking a:
Social Media Specialist
Founded in 1919, the Los Angeles Philharmonic Association's mission is to perform, present, and promote music in its varied forms at the highest level of...
Date: 2017-03-10 07:15:11
Website:
http://artjobs.artsearch.us
Related topics : social media manager jobs los angeles / social media specialist jobs los angeles / social media marketing jobs los angeles / social media assistant jobs los angeles / social media coordinator jobs los angeles
DigitalMR | Social Media Research | Online Market Research
Social media research seeks to analyse and understand how social media is used in business. It is an integral part of Digital Market Research which is what DigitalMR is all about. The most popular use is marketing and communications, but social media research can also be used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.
In...
Website:
https://www.digital-mr.com
Related topics : using social media as a market research tool / using social media for marketing research / social media monitoring for market research / social media analytics market research / social media market research tool
Social Media Jobs, vacancies in London | Indeed.co.uk
Digital Marketing Executive French or German Speaking (£22,0...
Eaglemoss Limited - London
Work with the Social Media team to assist with Social Media campaigns and redirect customer queries. Experience with B2C social media and email campaigns and...
Easily apply to this job
Growth Hacker for a...
Website:
http://www.indeed.co.uk
Related topics : social media marketing london jobs / social media jobs london / social media job search / social media marketing campaign / jobs in social media
So how much will a social media strategy cost ...
One of the most frequent questions I get about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer is never clear-cut and depends on several factors, including:
What are your goals for using social media? This greatly determines the tools necessary to achieve those goals
What are your resources? ...
Website:
http://www.mackcollier.com
Related topics : post social media strategy / social media strategy example 2011 / social media strategies / social media strategy example / social media strategy
4 Components Of The Best Social Media Campaigns
4 Components Of The Best Social Media Campaigns
Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line.
Sonny Ganguly on September 4, 2015 at 12:43 pm
More
As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and...
Date: 2017-03-10 00:41:23
Website:
http://marketingland.com
Related topics : successful social media campaigns examples / best social media campaigns 2015 / good social media campaigns examples / b2b social media campaigns / social media networking sites business
Social Media Strategy in 2017: How to Create an ...
Jan 20, 2017 Last updated: Jan 20, 2017 7 minutes to read
Crafting an effective social media strategy to help you achieve your goals can be a real challenge.
Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.
There are so many goals we could potentially focus...
Website:
https://blog.bufferapp.com
Related topics : social media market opportunity / top new social media websites / new social media websites 2017 / new social media websites / post social media strategy
Social Media Account Manager Job Description
We are looking for someone that has experience working with multiple brands in the social media marketing space. Must be well-organized, a strong communicator, client-facing, rock-star that bleeds social media marketing. We are growing and need someone that can hit the ground running!
Candidate will oversee Social Media campaigns which include but are not limited to: research, campaign & content...
Website:
https://www.atomicdc.com
Related topics : social media marketing manager job description / using social media as a market research tool / social media market research tool / social media analytics market research / social media marketing campaign
Employee Communications, PR & Social Media Summit at ...
Employee Communications, PR & Social Media Summit at Microsoft
A best-practices conference for corporate communicators
Sept. 28-30, 2016
Simplify complex stories through visual storytelling for video, social media and infographics
Make yourself a business partner in your next comms audit: Ask execs the right questions
Revamp boring town hall meetings into energetic, collaborative sessions for...
Website:
http://store.ragan.com
Related topics : social media crisis communications / pr social media presentation / using social media for pr / social media internal communications / marketing communications social media
How Much Does Social Media Marketing Cost in 2015?
August 9, 2016 Business Tips , Social Media
Updated: August 10, 2016 to reflect new price changes in the last 6 months.
Quite often here at LYFE Marketing we receive emails from our website visitors about the cost of our social media services.
About two weeks ago, I received this email from Carlos...
The email said:
"I want to know what packages you have for social media management and what...
Website:
http://blog.lyfemarketing.com
Related topics : social media management company business plan / social media management company pricing / social media management company for small business / articles on social media marketing for business / benefits of social media marketing for business
How To Create A Social Media Marketing Plan In 6 Steps
HootSuite Twitter Facebook LinkedIn Google +
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.
Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided...
Website:
https://blog.hootsuite.com
Related topics : direct marketing media plan / marketing communications media planning / online media marketing plan / list of social media websites 2014 / new social media sites like facebook
Luxury Brands and Social Media: How ... - brandwatch.com
Marketing By Iris Vermeren on April 11th 2014
If your brand's identity is based on an aura of prestige, impeccable service and exclusivity, how do you maintain that quality in the recent era of social networking?
Many luxury brands have a nagging fear when they think about this question: what if it cheapens your prestige?
What's Changed
When Brandwatch was founded six or so years...
Website:
https://www.brandwatch.com
Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media marketing / brands using social media
Why Social Media Sites Are The New Cyber Weapons Of Choice
Cyber criminals run rampant across every social network today. We often see headlines about social marketing fails and celebrity account hacks, but they're just the tip of the iceberg. Far more nefarious activity takes place across these social channels, while most organizations remain oblivious and exposed. Companies' poor social media security practices put their brands, customers, executives,...
Website:
http://www.darkreading.com
Related topics : new social media sites like facebook / new social media sites / first social media site created / companies that use social media marketing effectively / top social media networking sites
Social Media's Influence On Buying Behavior - SEO Agency
in Social Media by Russ Carpenter
Buying something new used to be easy: Decide which option ticks all the boxes, find a vendor, spend.
Not anymore. In a permanently connected world, things are no longer that simple; second opinions -- as many as you want -- are available on demand, and buyers are taking note. Whatever you're buying, whether for personal or business use, chances are one of your...
Website:
http://www.digitalcurrent.com
Related topics : companies that don't use social media effectively / companies that use social media effectively / companies that use social media marketing effectively / benefits of using social media for business / social media branding for business
How to Create a Social Media Strategy + Plan - Smart Insights
Creating your social media strategy and tactical plan
1 - Building the strategy
noun Strategy / A plan of action designed to achieve a long-term or overall aim.
First you need to understand what a strategy is, and isn't it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a...
Date: 2017-03-10 06:45:13
Website:
http://www.smartinsights.com
Related topics : social media marketing plan example / social media marketing strategy example / social media marketing strategy steps / social media strategy example / social media marketing strategies
MKT 380 Introduction to Social Media Marketing - LibGuides
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The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they...
Date: 2017-03-10 08:58:14
Website:
http://calstatela.libguides.com
Related topics : using social media as a market research tool / social media market research tool / benefits of using social media for business / companies that use social media effectively / social media market research companies
Social Media ROI (eBook, PDF) von Olivier Blanchard ...
Use Social and Viral Technologies to Supercharge Your Customer Service!
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for???and achieve them. Social Media ROI delivers practical solutions for everything...
Website:
http://www.buecher.de
Related topics : social media roi olivier blanchard pdf / social media roi olivier blanchard / social media terms of use / organizations using social media marketing / business using social media
The Top 26 Social Media KPIs Marketers Can't Ignore ...
HootSuite Twitter Facebook LinkedIn Google +
How do you measure social? If you're a social media marketer, it's pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but...
Website:
https://blog.hootsuite.com
Related topics : post methode social media / post social media in one place / post social media strategy / articles on social media marketing for business / social media marketing business opportunity
Orion » Digital Media Strategist
User Database
SEO / SEM
Develop the right Search Engine Optimisation services for your brand and analyze your site's traffic results to help in making informed and strategically-sound decisions.
Social Media Policy Generation
Assist brands to formulate a social media policy that is kept current to ensure that the customer experience across all social touchpoints are always...
Website:
http://orion.my
Related topics : creative social media campaign ideas / social media marketing campaign ideas / social media marketing campaign plan / social media campaign ideas facebook / social media marketing campaign
Social Media Monitoring Tools & Sentiment ... - Trackur
SOCIAL MEDIA MONITORING SOFTWARE YOU CAN ACTUALLY AFFORD
Media Monitoring
Full monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and millions more!
Social Analytics
Executive insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Fully Brandable
Fully white label your dashboard with your URL, your logo, and your color scheme with our Ultimate plan.
I can't live without Trackur. It's the most reliable, cost effective, usable tool I have for gathering good content and listening to...
Date: 2017-03-10 05:51:36
Website:
http://www.trackur.com
Related topics : social media monitoring software / social media monitoring tools / social media brand monitoring / monitoring social media trends / monitoring social media conversations
Why Social Media Is Luxury's Best Friend | INSEAD Knowledge
Without embracing social media, luxury brands risk being shut out of conversations about their products. Here are three effective ways to go social.
As a business professor teaching in France and Singapore, I have the privilege of interacting with executives spanning many industries - from food and restaurants to technology, pharmaceuticals, health, transport and luxury.
Invariably, given my...
Website:
http://knowledge.insead.edu
Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media strategy / luxury social media marketing
7 Need-To-Know Social Media Terms for 2016
7 Need-To-Know Social Media Terms for 2016
by Alex York on January 12, 2016
You've heard it a million times, but it's true-the social media world is constantly evolving. What was popular just a few years ago could now be viewed as out of date or old fashioned in today's social media world. That's why it's critical as a social media manager or marketer to stay on top of the latest social media...
Website:
http://sproutsocial.com
Related topics : social media terms to know / social media terms of use / companies that use social media marketing effectively / social media marketing trends 2016 / organizations using social media marketing
Jumpwire Media - Professional management for social media ...
Gavin McGarry
President
Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.
Danielle D'Ornellas
Account Director
Danielle a social media producer with almost ten years of experience creating web-based content for a variety of audiences, industries and...
Website:
http://jumpwiremedia.com
Related topics : social media management company for small business / social media community manager / social media management company business plan / social media management company names / master in digital & social media marketing
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
Internet Marketing Services for Small Businesses
As the Internet has grown in popularity, so too has online marketing.
Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.
Internet marketing encompasses a variety of different strategies, including search engine...
Website:
http://www.businessnewsdaily.com
Related topics : digital media marketing agency / digital media marketing strategy / new media search marketing / media marketing companies in india / online media marketing companies
The 4 C's of Social Media Marketing for Creatives - HOW Design
By: Roberto Blake |
July 27, 2016
Editor's Note: This article expands on Roberto Blake's 2016 HOW Design Live session on creative self-promotion and social media marketing. Watch the full video of his session at the end of this article.
The 4 C's of Social Media and Marketing for Creatives
Creative Presentation and Approach
Originality isn't always about doing something entirely different or...
Website:
http://www.howdesign.com
Related topics : creative marketing social media / 4 p's of marketing social media / articles on social media marketing for business / social media marketing sites / social media marketing tool
Social Media Specialist (Los Angeles, CA) - Los Angeles ...
Closing Date: February 19, 2016
Job Introduction:
The world's leading private security organization, G4S, has an immediate job opportunity for a Social Media Specialist. As a Social Media Specialist, you will act as primary media contact for the assigned law enforcement agency. This position leads written, public relations and media relations strategies; disseminates information to the assigned...
Website:
http://careers.g4s.com
Related topics : social media specialist jobs los angeles / social media public relations / social media marketing specialist interview questions / social media manager jobs los angeles / social media marketing specialists
Repucaution
Blog
Schedule, manage and post Chrome push notifications
Use the growing potential of Telegram messenger. Create, schedule and post unique updates to its channels. Increase your audience and followers.
Create amazing content for your Telegram channels!
Use the growing potential of Telegram messenger. Create, schedule and post unique updates to its channels. Increase your audience and...
Website:
http://repucaution.com
Related topics : post social media in one place / post social media / using social media marketing / social media network marketing services / social media network marketing
Social Media Management: On Campus & Online | Georgetown ...
Social Media Management: On Campus & Online
Center for Continuing and Professional Education
Social Media Management: On Campus & Online
Ideal for
Professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization.
Program Format
On-Campus Intensive: Courses meet...
Website:
http://scs.georgetown.edu
Related topics : social media brand management / social media community manager / manage social media / social media analysis online course / marketing communications social media
Social Media ROI Book Review - Sparkplug Digital
In his new book, Social Media ROI , Olivier Blanchard attempts to demystify the biggest question that sits on top of the minds of many business managers: what exactly is the ROI of social media? And more importantly, why should my business be using social media and how do we justify the investment? Blanchard, a frequent speaker on the topic, comes from a marketing and brand management background...
Website:
http://www.sparkplugdigital.com
Related topics : social media roi book / social media roi olivier blanchard / social media roi blanchard / social media marketing roi calculator / social media roi calculator
The Social Media Advertising Guide for Twitter, Facebook ...
Written by Matthew Kammerer
Sep 30, 2014 Last updated: Jan 29, 2016 8 minutes to read
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.
I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is...
Website:
https://blog.bufferapp.com
Related topics : social media advertising campaigns / social media advertising effectiveness / social media advertising spend / benefits of social media advertising / social media advertising companies
Why going viral is not enough: the shape of effective ...
RSS
16927 people have read this article
What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it prompts. In doing so they can report on the additional reach that social media generates, they can claim...
Date: 2017-03-10 06:11:50
Website:
http://www.tnsglobal.com
Related topics : failed social media marketing campaigns / social media marketing campaign plan / social media viral marketing campaign / social media marketing campaign / successful social media campaign
Recruiting and Social Networking: SHRM Research Shows a ...
The Society for Human Resource Management (SHRM ) debuted some new survey data at their recent Talent Management Conference and Exposition in Las Vegas.
Published on April 11, Social Networking Websites and Recruiting/Selection is interesting. And some of the data may not be what you think.
Employers use social networking sites during the recruitment process as tools to recruit candidates who...
Website:
https://www.eremedia.com
Related topics : use of social network sites / social networking sites for recruiting / social networking sites for recruitment / social media network sites / social networking sites for employment