Social Media Marketing - Berkeley-Haas

Social Media Marketing (Fall 2014)

This is a 2-unit class offered in the first seven weeks of the semester, both in FTMBA and EWMBA. Click on the link

EWMBA268C-11: Saturday 9am

Note that this course will be taught in a hybrid fashion, with some of the classroom time substituted with online activities. The class will run in the first 7 weeks of the 2014 Fall semester, with 21 contact hours....

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Date: 2015-01-03 18:31:53

Related topics : social media marketing business opportunity / social media platforms for marketing / advantages of social media marketing strategy / social media marketing strategies / social media marketing best practices

How To Create A Social Media Marketing Plan In 6 Steps

HootSuite Twitter Facebook LinkedIn Google +

So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.

Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided...

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Related topics : direct marketing media plan / marketing communications media planning / online media marketing plan / list of social media websites 2014 / new social media sites like facebook

Does agenda setting theory still apply to social media?

Sorin Adam Matei 27 Comments Agenda-setting theory , Business , Donald Shaw , Mass media , Maxwell McCombs , McCombs , media , new york times , Newspaper , Public Opinion Quarterly , Purdue University , Research , Services , Social Media , Social Media Course , united states , Washington Post

Does the old fashioned newsroom still matter? Image via Wikipedia

This is a learning module for the...

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Related topics : social media audiences differ from those of traditional media because / social issues in media and information / social work issues in the media / social issues in the media today / social media issues in society

How South Africa Uses Social Media | Inbound

You are here: Home / Social Media / How South Africa uses social media

How South Africa uses social media

February 10, 2014

by Kelly Smith Ossaga Leave a Comment

Towards the end of 2013, World Wide Worx and Fuseware released their latest statistics on the state of social media in South Africa: The most popular platforms, and how subscribers are using them to communicate.

While some of the results...

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Related topics : africa social media / using social media marketing / brands using social media / business using social media / social media marketing strategies

4 Trends in US Online Advertising Spending - MarketingCharts

4 Trends in US Online Advertising Spending

April 23, 2015

- by MarketingCharts staff

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years , with overall growth in the double-digits, driven by mobile. The...

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Related topics : social media ad spend 2013 / social media ad spend 2014 / social media ad spend / social media advertising spend / social network ad spending

How BBC News Reach Audiences On Social Media | The Whip

Interview: How BBC News Reach New Audiences on Social Media

What's it like to cover the world's news through news feed, timeline and Snapchat?

BBC's London News Room

As one of the world's best-known news brands, BBC News have long been figuring out the best way to reach their global audience on social media.

We talked to Social Media Editor Mark Frankel about how they're reaching millions...

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Related topics : new social media sites like facebook / social media audience engagement / social media audience / social media news / social media sites like facebook

How social media played game changer for election 2014 in ...

IST | Place: Pune | Agency: DNA


India recently witnessed an unprecedented election result which reflect the mindsets of people of the world's biggest democracy. Rules of the game have been changed and only time will prove its impact on Indian politics.

Just to put things into perspective, here is some data about the size of the Indian electorate. We have 814 million voters in comparison...

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Related topics : social media impact on indian politics / emerging social media platforms 2014 / why use social media / using social media / list of social media platforms 2014

2016 Global Content Forum Hong Kong -

International Search Engine Optimisation (ISEO)

Social media and mobile localisation

Global customer support/customer service

The value of content in a new language

Optimising content for translation/print

Coordination of multi-department and enterprise-wide translation strategies

Combining third-party vendor resources with internal language resources


If you have any other questions or...

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Date: 2016-09-01 14:34:17

Related topics : search and social media marketing for international business / social media marketing trends retail / search engine marketing social media / social media marketing degree online / master in digital & social media marketing

Facebook: global daily active users 2016 | Statistic

Facebook: number of daily active users worldwide 2011-2016

Number of daily active Facebook users worldwide as of 4th quarter 2016 (in millions)

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About This Statistic

This statistic presents the number of daily active Facebook users as of the fourth quarter of 2016. During this period of time, it was found that 1.23 billion active users visited the social network on a daily basis. Overall, daily active users accounted for 66 percent of monthly active users.

Facebook - further information With more than 1.49 billion monthly active users , Facebook is the most...

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Related topics : social network user statistics / online social networking marketing / social activity network / global social network users / social network users

Doing Good Is Good for Business -- Corporate Social ...

Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.

The Committee Encouraging...

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Date: 2017-03-10 06:37:26

Related topics : corporate social responsibility and marketing / corporate trends in social media marketing / social media management company business plan / corporate social marketing / companies with good corporate reputation