Influencer marketing - Wikipedia

Influence[ edit ]

Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing

Nielsen Launches ‘Nielsen Twitter TV Ratings’

Metrics include first-ever measure of how many people view TV-related Tweets

New York - Oct. 7, 2013 - Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors"--the number of people...

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Website: http://www.nielsen.com

Related topics : social media tv ratings / social media market research companies / using social media to conduct market research / social media audience engagement / social media marketing twitter

2016 Global Content Forum Hong Kong - web.transperfect.com

International Search Engine Optimisation (ISEO)

Social media and mobile localisation

Global customer support/customer service

The value of content in a new language

Optimising content for translation/print

Coordination of multi-department and enterprise-wide translation strategies

Combining third-party vendor resources with internal language resources

FAQ

If you have any other questions or...

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Date: 2016-09-01 14:34:17
Website: http://web.transperfect.com

Related topics : search and social media marketing for international business / social media marketing trends retail / search engine marketing social media / social media marketing degree online / master in digital & social media marketing

Big Data and the Survival of the Scientific Method « Bad ...

This is a guest post by Jen Schradie. Jen is a doctoral candidate in the Department of Sociology at the University of California-Berkeley and the Berkeley Center for New Media. She has a master's degree in sociology from UC Berkeley and a MPA from the Harvard Kennedy School. Using both statistical methods and qualitative fieldwork, her research is at the intersection of social media, social...

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Website: http://badhessian.org

Related topics : social media and technology tools for research / research social media / social research network sites / social movement media

Investigating the network: The top 10 articles from the ...

April 6, 2015

The paper is meant as both a reality check for local news organizations and as a how-to for dealing with certain realities, namely: "The typical local newspaper gets about five minutes per capita per month in Web user attention, less than a local TV station earns in a single hour. Local newspaper traffic is just a rounding error on the larger Web." Hindman notes that the "bottom...

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Website: http://www.niemanlab.org

Related topics : how social media changed the way we interact with the world / news organizations using social media / news organization social media / organizations that use social media effectively / companies that use social media effectively

Undergraduate Courses - London College of Communication - UAL

BA (Hons) Advertising

BA (Hons) Advertising students go on to enjoy brilliant careers as creatives, planners, account executives and digital media content creators in world-leading advertising agencies, communications companies and digital production organisations. Our students have won competitions across the world from D&AD to The One Show New York. Gain the essential skills you'll need and...

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Website: http://www.arts.ac.uk

Related topics : social media marketing london college of communication / internet advertising and social media as a marketing communication tool / pr practitioners use of social media tools and communication technology / social media impact on culture / social media impact on communication

Social Media, Political News and Ideology | Pew Research ...

By Amy Mitchell , Jeffrey Gottfried , Jocelyn Kiley and Katerina Eva Matsa

The advent of social media has opened up new ways for people with similar interests to find, share and talk about news - including news about politics - with friends and colleagues.

Facebook is now a widely-used source for news about government and politics. Nearly half (48%) of the panelists say they accessed news about...

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Website: http://www.journalism.org

Related topics : new social networking sites like facebook / political social networking sites / new social media sites like facebook / social media sites like facebook / block social networking sites while studying

Then and now: a history of social networking sites - CBS News

Next

December 1995: Classmates

Originally launched as a list of school affiliations, Classmates came out in December 1995. The site, founded by Randy Conrads, later incorporated features like member profiles and friends lists. The company was sold to United Online in 2004 and suffered from a string of controversies, including an investigation by Andrew Cuomo, who was New York Attorney General at...

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Website: http://www.cbsnews.com

Related topics : social media networking sites business / top social media networking sites / social media networking sites list / social networking sites for business professionals / social media network sites

It’s a woman’s (social media) world | Pew Research Center

8%

The average gap between the proportion of men and women who use social media

For many Americans, posting a status update or commenting on a photo has become a ubiquitous part of their daily routine.�It is easy to forget just how quickly social media usage has grown.�Five years ago, just 29% of online adults used social networking sites.�Today, that figure has more than doubled to 72%.

Historically, women have been especially avid...

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Website: http://www.pewresearch.org

Related topics : use of social network sites / women social networking sites / social media network sites / social research network sites / american social networking sites

Internship Opportunities at NBC 5 and Telemundo Chicago

Internship Opportunities at NBC 5 and Telemundo Chicago

Read about internship opportunities at NBCChicago

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NBCChicago.com

Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�

NBCUniversal is one of the world's leading media and entertainment...

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Date: 2017-03-10 06:36:04
Website: http://www.nbcchicago.com

Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research

40+ Digital Marketing Degrees & Certificate Programs (US)

Social Media and Internet Marketing

New Resources Are Coming Soon

Email Address

Welcome to MarketingTerms.com

This site provides fanatically-researched digital marketing resources... with the goal of having the deepest, freshest, most usable ones possible on important topics....

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Website: http://www.marketingterms.com

Related topics : social media marketing degree programs / social media market research tool / certificate in digital media marketing / digital media marketing degree / digital media marketing definition

Marketing Director Job Description | Charter Selection

Download Job Description

Clark Skinner heads up the marketing recruitment team.

The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Duties of the Marketing Director: 

Development and implementation of the Brand strategy.

Developing the marketing strategy for new and existing products

Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

Working closely with the company's Sales team;...

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Website: http://www.charterselection.com

Related topics : social media marketing director job description / digital and social media marketing manager job description / social media marketing manager job description / digital social media marketing job description / new media marketing manager job description

NodeXL: Network Overview, Discovery and Exploration for ...

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NodeXL is the MSPaint of Networks.

NodeXL Basic is a free, open-source template for Microsoft® Excel® 2007, 2010, 2013 and 2016 that makes it easy to explore network graphs .  With NodeXL, you can enter a network edge list in a worksheet, click a button and see your graph, all in the familiar environment of the Excel window.

NodeXL Pro offers additional features that extend NodeXL...

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Website: http://nodexl.codeplex.com

Related topics : network analysis social media / analysis of social network data / social media networks list / publishing social network data / social media network

Three Steps Toward Managing Reputational Risk - Risk ...

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Three Steps Toward Managing Reputational Risk

It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...

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Website: http://deloitte.wsj.com

Related topics : online risk and reputation management / reputational risk management / online reputation management business opportunities / social media online reputation management / social media reputation management software

Media Analysis - ARGUS

Reputation analysis

Media response analysis

Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types...

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Date: 2017-03-10 06:45:16
Website: https://www.argus.ch

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media to conduct market research / using social media for marketing research / social media analysis tools online

Public Relations Review - ScienceDirect.com

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Copyright © 2017 Elsevier Inc. All rights reserved

Public Relations Review

Volume 43, Issue 1, Pages 1-266 (March 2017)

 

Volume 43, Issue 1 - selected

pp. 1-266 (March 2017)

RIS (for EndNote, Reference Manager, ProCite)

 

 Entitled to full text

Special section on WPRF 2016; Guest...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis

The Best Social Media Platforms for Your Business

The best social media platforms for business

If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.

1. Twitter

Who should use it: Everyone - from individuals to the largest multinational corporations

What to share: Start, join, and lead...

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Website: thenextweb.com

Related topics : social media platforms for business / types of social media platforms for business / social media network where friends share / social media networking sites business / make your own social networking site like facebook

How to Write a Marketing Resume Hiring Managers Will ...

August 12, 2016 // 8:00 AM

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2017 Templates + Samples]

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It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow...

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Website: https://blog.hubspot.com

Related topics : social media marketing resume template / digital and social media marketing manager job description / social media marketing resume skills / social media marketing resume sample / social media marketing manager job description

The social media shaming of folks who don't clear ...

VANCOUVER (NEWS 1130) - You don't have to look too far to find ice-covered sidewalks around Metro Vancouver and there are a lot of comments piling up online shaming those who haven't shoveled them -- which in some municipalities is the law.

But is so-called "ice-shaming" actually making things safer for the community?

Dr. Richard Carpiano, a sociologist at UBC, says not directly. In that it's probably not going to change an individual neighbour's behaviour. "In many respects it can be useful for others to be seeing...

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Website: http://www.news1130.com

Related topics : social media changed business / social media business opportunity / benefits of using social media for business / benefits of social media for business / benefits of social media for individuals

Free Digital Marketing Webinars | eMarketer

Marketing Technology 2017--It's More Than Just the Stack

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...

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Website: emarketer.com

Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing

CAM Diploma in Digital Marketing - Marketing Tom Media

CAM Diploma in Digital Marketing

July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's

April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's

According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...

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Website: http://www.marketingtom.co.uk

Related topics : digital media marketing plan / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning / digital media marketing degree

Bachelor Of Science In Social Justice Studies | School Of ...

Social Justice Studies

Program Overview

Forget the common "What do you want to do as a career?" quandary.

A newly approved bachelor's degree program in Social Justice Studies (SJS) asks instead, "Who do you want to be and what role do you want to play in developing a more just world?"

Social Justice Studies explores the important terrain between ideals of justice and the everyday local and global expressions of injustice. With a strong commitment to applied study, the major educates critical thinkers fluent in the rich and interdisciplinary histories and theories of social justice and injustice. The Social Justice Studies major encourages...

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Date: 2017-03-10 10:09:59
Website: http://justicestudies.eku.edu

Related topics : media social justice issues / social media justice system / media social justice / social work issues in the media / social media issues in schools

Fashion & Luxury Brand Management - Istituto Marangoni

master's degree* · master's programmes** · cycles de spécialisation*

Become the guardian of luxury brands

The course

The brand manager's role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand's vision and strategy. This one year postgraduate level Fashion & Luxury Brand...

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Date: 2017-03-10 06:52:59
Website: http://www.istitutomarangoni.com

Related topics : luxury brand social media marketing / luxury brands social media / social media brand management / social media branding strategy / social media impact on relationships

Media and Communication MA degree course - London ...

Media and Communication MA

This course offers a sophisticated insight into the role and function of media in contemporary society. It focuses on the centrality of modern media forms and practices in our daily communication, and examines the ways in which they facilitate and constrain the way we communicate with each other.

Key features

The choice of option modules allows you to tailor the course...

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Website: http://www.kingston.ac.uk

Related topics : social media changed communication / social media internal communications / social media changed politics / b to b social media case study / role of media in social change