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Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice.  In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing
Nielsen Launches ‘Nielsen Twitter TV Ratings’
Metrics include first-ever measure of how many people view TV-related Tweets
New York - Oct. 7, 2013 - Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors"--the number of people...
2016 Global Content Forum Hong Kong - web.transperfect.com
International Search Engine Optimisation (ISEO)
Social media and mobile localisation
Global customer support/customer service
The value of content in a new language
Optimising content for translation/print
Coordination of multi-department and enterprise-wide translation strategies
Combining third-party vendor resources with internal language resources
If you have any other questions or...
Date: 2016-09-01 14:34:17
Related topics : search and social media marketing for international business / social media marketing trends retail / search engine marketing social media / social media marketing degree online / master in digital & social media marketing
Big Data and the Survival of the Scientific Method « Bad ...
This is a guest post by Jen Schradie. Jen is a doctoral candidate in the Department of Sociology at the University of California-Berkeley and the Berkeley Center for New Media. She has a master's degree in sociology from UC Berkeley and a MPA from the Harvard Kennedy School. Using both statistical methods and qualitative fieldwork, her research is at the intersection of social media, social...
Investigating the network: The top 10 articles from the ...
April 6, 2015
The paper is meant as both a reality check for local news organizations and as a how-to for dealing with certain realities, namely: "The typical local newspaper gets about five minutes per capita per month in Web user attention, less than a local TV station earns in a single hour. Local newspaper traffic is just a rounding error on the larger Web." Hindman notes that the "bottom...
Related topics : how social media changed the way we interact with the world / news organizations using social media / news organization social media / organizations that use social media effectively / companies that use social media effectively
Undergraduate Courses - London College of Communication - UAL
BA (Hons) Advertising
BA (Hons) Advertising students go on to enjoy brilliant careers as creatives, planners, account executives and digital media content creators in world-leading advertising agencies, communications companies and digital production organisations. Our students have won competitions across the world from D&AD to The One Show New York. Gain the essential skills you'll need and...
Related topics : social media marketing london college of communication / internet advertising and social media as a marketing communication tool / pr practitioners use of social media tools and communication technology / social media impact on culture / social media impact on communication
Social Media, Political News and Ideology | Pew Research ...
By Amy Mitchell , Jeffrey Gottfried , Jocelyn Kiley and Katerina Eva Matsa
The advent of social media has opened up new ways for people with similar interests to find, share and talk about news - including news about politics - with friends and colleagues.
Facebook is now a widely-used source for news about government and politics. Nearly half (48%) of the panelists say they accessed news about...
Related topics : new social networking sites like facebook / political social networking sites / new social media sites like facebook / social media sites like facebook / block social networking sites while studying
Then and now: a history of social networking sites - CBS News
December 1995: Classmates
Originally launched as a list of school affiliations, Classmates came out in December 1995. The site, founded by Randy Conrads, later incorporated features like member profiles and friends lists. The company was sold to United Online in 2004 and suffered from a string of controversies, including an investigation by Andrew Cuomo, who was New York Attorney General at...
Related topics : social media networking sites business / top social media networking sites / social media networking sites list / social networking sites for business professionals / social media network sites
It’s a woman’s (social media) world | Pew Research Center
The average gap between the proportion of men and women who use social media
For many Americans, posting a status update or commenting on a photo has become a ubiquitous part of their daily routine.�It is easy to forget just how quickly social media usage has grown.�Five years ago, just 29% of online adults used social networking sites.�Today, that figure has more than doubled to 72%.
Historically, women have been especially avid...
Internship Opportunities at NBC 5 and Telemundo Chicago
Internship Opportunities at NBC 5 and Telemundo Chicago
Read about internship opportunities at NBCChicago
Receive the latest about-us updates in your inbox
Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�
NBCUniversal is one of the world's leading media and entertainment...
Date: 2017-03-10 06:36:04
Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research
40+ Digital Marketing Degrees & Certificate Programs (US)
Social Media and Internet Marketing
New Resources Are Coming Soon
Welcome to MarketingTerms.com
This site provides fanatically-researched digital marketing resources... with the goal of having the deepest, freshest, most usable ones possible on important topics....
Related topics : social media marketing degree programs / social media market research tool / certificate in digital media marketing / digital media marketing degree / digital media marketing definition
Marketing Director Job Description | Charter Selection
Download Job Description
Clark Skinner heads up the marketing recruitment team.
The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
Duties of the Marketing Director:
Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
Working closely with the company's Sales team;...
Related topics : social media marketing director job description / digital and social media marketing manager job description / social media marketing manager job description / digital social media marketing job description / new media marketing manager job description
NodeXL: Network Overview, Discovery and Exploration for ...
NodeXL is the MSPaint of Networks.
NodeXL Basic is a free, open-source template for Microsoft® Excel® 2007, 2010, 2013 and 2016 that makes it easy to explore network graphs . With NodeXL, you can enter a network edge list in a worksheet, click a button and see your graph, all in the familiar environment of the Excel window.
NodeXL Pro offers additional features that extend NodeXL...
Three Steps Toward Managing Reputational Risk - Risk ...
Three Steps Toward Managing Reputational Risk
It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...
Related topics : online risk and reputation management / reputational risk management / online reputation management business opportunities / social media online reputation management / social media reputation management software
Media Analysis - ARGUS
Media response analysis
Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types...
Date: 2017-03-10 06:45:16
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media to conduct market research / using social media for marketing research / social media analysis tools online
Public Relations Review - ScienceDirect.com
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Copyright © 2017 Elsevier Inc. All rights reserved
Public Relations Review
Volume 43, Issue 1, Pages 1-266 (March 2017)
Volume 43, Issue 1 - selected
pp. 1-266 (March 2017)
RIS (for EndNote, Reference Manager, ProCite)
Entitled to full text
Special section on WPRF 2016; Guest...
Date: 2016-12-21 21:32:55
Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis
The Best Social Media Platforms for Your Business
The best social media platforms for business
If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.
Who should use it: Everyone - from individuals to the largest multinational corporations
What to share: Start, join, and lead...
Related topics : social media platforms for business / types of social media platforms for business / social media network where friends share / social media networking sites business / make your own social networking site like facebook
How to Write a Marketing Resume Hiring Managers Will ...
August 12, 2016 // 8:00 AM
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2017 Templates + Samples]
It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow...
Related topics : social media marketing resume template / digital and social media marketing manager job description / social media marketing resume skills / social media marketing resume sample / social media marketing manager job description
The social media shaming of folks who don't clear ...
VANCOUVER (NEWS 1130) - You don't have to look too far to find ice-covered sidewalks around Metro Vancouver and there are a lot of comments piling up online shaming those who haven't shoveled them -- which in some municipalities is the law.
But is so-called "ice-shaming" actually making things safer for the community?
Dr. Richard Carpiano, a sociologist at UBC, says not directly. In that it's probably not going to change an individual neighbour's behaviour. "In many respects it can be useful for others to be seeing...
Related topics : social media changed business / social media business opportunity / benefits of using social media for business / benefits of social media for business / benefits of social media for individuals
Free Digital Marketing Webinars | eMarketer
Marketing Technology 2017--It's More Than Just the Stack
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...
Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing
CAM Diploma in Digital Marketing - Marketing Tom Media
CAM Diploma in Digital Marketing
July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's
April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's
According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...
Bachelor Of Science In Social Justice Studies | School Of ...
Social Justice Studies
Forget the common "What do you want to do as a career?" quandary.
A newly approved bachelor's degree program in Social Justice Studies (SJS) asks instead, "Who do you want to be and what role do you want to play in developing a more just world?"
Social Justice Studies explores the important terrain between ideals of justice and the everyday local and global expressions of injustice. With a strong commitment to applied study, the major educates critical thinkers fluent in the rich and interdisciplinary histories and theories of social justice and injustice. The Social Justice Studies major encourages...
Date: 2017-03-10 10:09:59
Fashion & Luxury Brand Management - Istituto Marangoni
master's degree* · master's programmes** · cycles de spécialisation*
Become the guardian of luxury brands
The brand manager's role is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand's vision and strategy. This one year postgraduate level Fashion & Luxury Brand...
Date: 2017-03-10 06:52:59
Media and Communication MA degree course - London ...
Media and Communication MA
This course offers a sophisticated insight into the role and function of media in contemporary society. It focuses on the centrality of modern media forms and practices in our daily communication, and examines the ways in which they facilitate and constrain the way we communicate with each other.
The choice of option modules allows you to tailor the course...