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Undergraduate Courses - London College of Communication - UAL
BA (Hons) Advertising
BA (Hons) Advertising students go on to enjoy brilliant careers as creatives, planners, account executives and digital media content creators in world-leading advertising agencies, communications companies and digital production organisations. Our students have won competitions across the world from D&AD to The One Show New York. Gain the essential skills you'll need and...
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10 Ways to Improve Your PR Messaging | Cision
Buzzword
4. Make messages "sticky"
PR practitioners understand that great ideas go unheralded all of the time, oftentimes because of messaging that doesn't resonate.
In their book, Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath describe common characteristics that resonant messages share . They use the acronym, SUCCES :
Simple -- find the core of any idea
Unexpected --...
Date: 2017-03-10 07:07:41
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Related topics : pr practitioners use of social media tools and communication technology / using social media for pr / companies that use social media marketing effectively / customer service social network / organizations that use social media effectively
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