Selected videos for topic: using social media for marketing research
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UK is Europe’s biggest driver of site traffic from social media
Digital Marketing News;
http://webcertain.tv
According to research from Adobe, the UK is the largest driver of website traffic through social engagement.
Adobe’s Europe Best of the Best 2015 Report said that UK brands drove the most consumers on to webpages through social media, with the average website traffic rate being 4.6%.
Compared to this, German brands only achieved a rate of 0.5%, whilst French brands achieved 0.69%.
Another section of the study looked at the amount of brands in...
From: Webcertain TV
Related topics : brands using social media / social media marketing websites / social media branding
Social Consumer Insights: Why social is a vital component for uncovering the right data
Social media is an undeniably powerful influence on today’s market research landscape. It’s far easier to find the voice of the customer online than by conducting focus groups or executing traditional surveys, and online analytics tools allow consumer insights professionals to hone in on discussions that are as as broad, or as narrow, as their activities require.
Social data also provides context that isn’t available with traditional research methods, helping market researchers...
From: Brandwatch
Related topics : using social media to conduct market research / using social media for marketing research / social media analytics market research / social media intelligence
Games, Apps & Social Media: Soaring Revenues on the Mobile Web
As the games and social media businesses become more advanced they also become more intertwined. A $60 billion dollar industry, the games sector is not only continuously developing more sophisticated and intuitive console equipment, but is also expanding its reach through mobile phone applications (apps) and online social networking sites. Jack Plunkett, CEO of Plunkett Research Ltd.®, uses market research and data analysis to explain the recent trends in game console development, the growth...
From: Plunkett Research, Ltd.™
Related topics : social media networking sites business / using social media for marketing research / mobile social network site / analysis of social networking sites
Digital Recruitment Strategy
We have one clear and simple goal: To help you use the internet to recruit more effectively.
Enhance Media deliver specialist recruitment marketing services. We offer advanced digital attraction strategy, social media for recruitment, search engine marketing services, world leading recruitment research, analytics, online recruitment training and dedicated careers websites. www.enhancemedia.co.uk
From: Enhance Media
Related topics : internet social media marketing services / social media strategy for recruitment / digital media marketing strategy / social media for recruitment training / using social media for recruitment
SM Becomes #1 Tool for Marketers' Launches | RBDR
December 7th, 2016. Today on RBDR:
1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. (Link to this story: http://www.bandt.com.au/marketing/74-marketers-focus-social-media-launching-new-products)
2) Ray Poynter addresses "why" online communities are so strongly and rapidly becoming a preferred research tool in client research -- and what might the future look like for use of communities.
RBDR is sponsored this week by Symmetric...
From: RFL Communications, Inc.
Related topics : using social media as a market research tool / search & social media marketing
Digital Strategies and Social Media for Government Marketing
Presented by Donna Van Bueren, National Client Director, TNS Social Research, this 45 minute presentation is designed to inform organisations about how Australian's are using the internet and social media, before they embark on a digital strategy.
Note: This is a video recording of the presentation hosted by the be active wa Physical Activity Taskforce on Tuesday 23 August 2011.
From: Department of Sport and Recreation
Related topics : social media marketing strategies
How social media advertising works
I explain how social media is slowly reviving the mom & pop businesses. I also compare costs and the overall value of traditional media vs social media. You are in for a treat. This videos falls under Fair Use for research and educational purposes.
Relevant...
From: edray1416
Related topics : social media vs traditional advertising / social media today
Lecture 7 - Social Media Best Practices - Essentials of Digital Media, Comm 2250
Using a slide deck from SocialMedia404 I cover the simplified pattern for launching a Social Media effort. Social media is almost a must today when engaging customers and building your brand. using these short ideas, you will be able to grow and maintain your brand.
In short, know your audience, your fans, your subscribers, know what they like. actively engage them with questions and interactive posts. Continue to do market research to find out what type of content, information, etc., they...
From: Drew Tyler
Related topics : brands using social media / social media today / social media types of content / social media branding
Social Media Monitoring and Analysis by Rankur.com
Social Media Monitoring, Online Demographic Analysis, Community Engagement, Reputation Metrics & Reports by http://rankur.com
Rankur is useful for digital PR, marketing researches, online reputation management (ORM) and more.
From: rankurORM
Related topics : social media analysis online / social media online reputation management / online reputation management orm / online reputation management monitoring / social media reputation management
Catalyst Marketing Moment #2 - Social Media
Catalyst: Marketing Moment video clips will be dedicated to providing pertinent information on marketing your business. The subject for this video is how to use Social Media to grow your business.
This segment is hosted by Jeff and Tangela Hall.
From: MyCatalystNow
Related topics : using social media marketing / business using social media