Social Marketing - Gartner For Marketers

Get inside the mind of customers, cultivate brand advocates and increase conversion rates through leveraging the power of social media.

How we define this key initiative?

Social marketing is a strategy that uses social media to listen to and engage customers, and to cultivate brand advocates. It can shorten product development cycles, boost innovation and increase conversion rates.

Free research: http://www.gartner.com/marketing/digital/research/social/

Get smarter in your role

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From: Gartner For Marketers

Related topics : using social media for marketing research

Social Media: Science Beyond the Social

Social media applications like Twitter, Facebook and YouTube are used the world over. People share thoughts, ideas, and experiences all while staying connected across the globe. But beyond the selfies and the endless sharing, valuable data is hiding that can help track patters in natural disasters and socio-political landscapes. Katie and Justine will discuss the types of data tracking and research social media can be used for.

Further Reading:

- Katie Paul (The Digger)'s Blog: Social Media -...

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From: ArchaeoVenturers

Related topics : using social media for marketing research / blogs and social media / marketing through social media

AEDC WTS 2016 | Online Marketing & Social Media

This segment discusses online marketing and social media, including benefits of online marketing, SEO advice and tips, how online marketing can put you on top, social media marketing and handling negative comments. Presented by Heather Sawyer, Senior Manager, Social Media and Consumer Marketing, GCI.

This 20-part video series answers what you need to know as an entrepreneur to start a business - anywhere in Alaska. Are you curious about how you should build your website, conduct market...

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From: AEDCweb

Related topics : social media online marketing / benefits of social media marketing for business / manage social media / seo social media / social media tips

LFD Branding & Social

An Overview of how LiquidFly Designs Markets a Brand using Social Media. Includes some great stats using parts of an infographic created by Adweek based on the findings of a late 2012 survey by the Pew Research Center's Internet & American Life Project: The Demographics of Social Media Users.

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From: LiquidFly Designs

Related topics : brands using social media / social media branding

Using Adwords Tool For Market Research

The Google Adwords tool can be used as a resource for all sorts of things above PPC.

http://www.demondemon.com/2015/03/26/adwords-keyword-tool-used-for-market-research/

Content research

Competition analysis

Seasonality and market fluctuation intelligence

Hashtag (#tag) choices

Used correctly it's a tool that can push you ahead on PPC, social media marketing and SEO.

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From: Paul Rone-Clarke

Related topics : using social media as a market research tool / using social media for marketing research

Research Panel 3: Uses of Social Media in Health Communication

Watch the third research panel of the Media+Health Symposium at 3:15 p.m. (U.S. Eastern Time) on Feb. 12. The live stream will become available in this post at that time. Post your questions and discussion contributions on Twitter with the hashtag #vcuglobalhealth. The Symposium ends after this panel.

3:15 pm – 4:15 pm: Research Panel 3

Uses of Social Media in Health Communication

Moderator: Marcus Messner, Virginia Commonwealth University

Best social media practices for communicating...

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From: Marcus Messner

Related topics : using social media for marketing research / social media online marketing / social media engagement

Research reveals top social media sites in China

Digital Marketing News;

http://webcertain.tv

Research by Forrester has looked at which social platforms are most used by international businesses in China.

Three quarters of businesses said they used social media in China.

WeChat, Weibo, LinkedIn and Youku were the most popular social networks, with all of them being used by over 50% of businesses questioned.

There was a disconnect between the platforms most commonly used and the satisfaction levels of marketers using them, however.

The...

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From: Webcertain TV

Related topics : using social media for marketing research / business use of social networking sites / social media marketing news / use of social network sites / top business social network

Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck

Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.

In this video, she develops how companies can engage communities via social media...

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From: HEC Paris

Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media

Social Media Marketing Science: Get More Clicks and Success Online Course

Enroll today with your discount coupon: https://www.udemy.com/social-media-marketing-science/?couponCode=YOUTUBE35 This course covers the science-based principles of effective social media marketing, which can be implemented in Facebook marketing, Instagram marketing, Twitter marketing, and more. You'll apply the research to design effective YouTube video thumbnails, aesthetically pleasing online ads and images, animated ads, and cinemagraphs using Photoshop. Subscribe at...

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From: Good Creative Academy

Related topics : free social media marketing online course / using social media for marketing research / marketing through social media / social media today

Social Media For Market Research

How to. Use social media for market research

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From: Steven Placey

Related topics : using social media for marketing research / marketing through social media