Selected videos for topic: using social media for marketing research
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Unlock Unstructured Social Media Data in Marketing
Social media have created a reverberating "echoverse" for brand communication, forming complex feedback loops between the "universe" of corporate communications, news media, and user-generated social media. Prof. William Rand will talk about using computational linguistics techniques to analyze longitudinal unstructured data to understand these feedback loops. He will also talk about building agent-based decision support systems for word-of-mouth programs. It will be online and you can watch...
From: Hui Lin
Related topics : marketing communications social media / using social media for marketing research / social media marketing news / marketing through social media / social media brand management
EAG Group Miami | BSA Spanish | Hispanic Advertising Agency Miami | 305-597-5454
EAG's staff is composed by top Hispanic marketing professionals who are experts at using a multicultural approach, knowledgeable insights and friendly, hard-working, warm Hispanic attitude. Our focus is on building and strengthening your company's business strategy to capture the Hispanic market, locally, regionally and/or nationally. EAG's Hispanic market expertise includes traditional media advertising, grassroots and field marketing, events, PR, social media marketing campaigns, research and...
From: WillyRiveron
Related topics : hispanic social media marketing / using social media for marketing research / social media market research companies / social media marketing campaign / social media marketing companies
Social Media Strategy Increases Tampon Sales
NEW YORK (YouTube.com/AdAge) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.
From: AdAge
Related topics : using social media for marketing research / marketing through social media / social media advertising / social media social media
Princeton Social Media Day - 2017
Join us Friday, March 3 for a free, all-day, professional development event for students, faculty and staff that will cover:
• Advice and insight from social media leaders including faculty, staff, students and special guests
• How to use social media effectively for personal and professional branding
• Ways to build communities and networks
• Tips for boosting your storytelling and event marketing
• Using social for research, teaching, the arts, entrepreneurship and more
Social...
From: princetoncampuslife
Related topics : using social media for marketing research / social media network marketing / social media branding / marketing through social media / social media tips
LegalTech NY: Law Firm Reputation Management & Social Media
Use social media for your law firm now to avoid needing reputation management in the future. http://bit.ly/Yj2sgC
Panelists from LegalTechNY respond to a question about whether law firms ought to engage an online reputation management firm as part of their social media strategy. Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, Larry Bodine, Esq., editor in chief of Lawyers.comSM and martindale.com®, and Stephen Fairley, chief executive...
From: Martindale-Hubbell
Related topics : social media online reputation management / social media and reputation management / social media marketing firm / online reputation management firm / social media firm
Introduction to Tribalytic
Tribalytic is a Social Market Research tool. This brief introductory video shows how this differs from Social Media Monitoring by looking at a typical marketing use case.
It covers key features, including the focus on real people, Tribalytic's unlimited ability to search and analyse any keyword, the ability to analyse and segment by related keywords and location as well as the ability to quickly and easily share your findings.
Tribalytic - it's social market research made simple.
From: Tribalytic
Related topics : using social media as a market research tool / social media monitoring for market research / social media monitoring tools
5. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
From: NetworkedInsights
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
6. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
From: NetworkedInsights
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
3. Old Man Nielsen vs New Market Research -SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
From: NetworkedInsights
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
Social Media For Market Research
How to. Use social media for market research
From: Steven Placey
Related topics : using social media for marketing research / marketing through social media