Brandwatch
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16 selected videos
How to Benchmark on Social Media #brandwatchtips
Hello, and welcome back to another edition of #brandwatchtips. This weeks video will explain in quick and simple steps how to keep track of your competition on social media. Learn how to:
- Write a query to find your competitors
- Use query groups to track multiple queries
- Learn the strengths and weaknesses of your competitors
- Find new opportunities
Learn more by reading our #brandwatchtips blog:...
Related topics : social media analytics tools 2014 / social media monitoring tools / social media tracking tools / monitoring social media / social media intelligence
Social Consumer Insights: Why social is a vital component for uncovering the right data
Social media is an undeniably powerful influence on today’s market research landscape. It’s far easier to find the voice of the customer online than by conducting focus groups or executing traditional surveys, and online analytics tools allow consumer insights professionals to hone in on discussions that are as as broad, or as narrow, as their activities require.
Social data also provides context that isn’t available with traditional research methods, helping market researchers...
Related topics : using social media to conduct market research / using social media for marketing research / social media analytics market research / social media intelligence
Powering Real-Time Engagement with Vizia
Pioneering brands are embedding social media command centers (SMCC) into their enterprises to analyze real-time social data, react instantaneously, and spread intuitive social insights across their organizations.
Vizia, powered by Brandwatch Analytics, is now used in the Social Media Center at Monster Headquarters to give leaders instant access to powerful social insights.
Watch this short video to find out how Monster are:
- Better understanding their audience
- Collaborating for efficiency...
Related topics : social media power / organizations using social media / social media audience engagement / social media analytics / social media branding
How to Find Relevant Leads with Social Media #brandwatchtips
This video will cover how to use social media monitoring to find relevant leads, including:
• Looking for intent to purchase language
• Alerts
• Updates
Find out more here: http://www.brandwatch.com/2014/08/find-relevant-leads-brandwatchtips/
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Brandwatch is powerful social media monitoring, analytics and intelligence tool. Grow your presence, track your influence and understand your audience.
Subscribe now for regular webinars, expert...
Related topics : social media monitoring tools / social media analytics tools 2014 / social media intelligence
Brandwatch: Social Media Monitoring
Brandwatch is one of the world's leading social media monitoring tools.
We all know that people are talking about brands online, right now. However, it often seems impossible to cut through the noise to the conversation that matters.
Brandwatch is designed to change this.
Our comprehensive and powerful platform is focused on finding and organising the social media conversation that matters to you, turning it into truly actionable insights faster than any other tool.
(Thanks to Kanoti, the...
Related topics : social media monitoring tools / monitoring social media conversations / social media tools / social media branding
How to Conduct Sentiment Analysis #brandwatchtips
Hello and welcome to another addition of #brandwatchtips! This week Brit will talk you through another brilliant Brandwatch Analytics feature - Sentiment Analysis. This includes:
- How to view sentiment analysis
- How to analyse the sentiment
- How to change incorrect sentiment
Find out more here: http://www.brandwatch.com/2014/09/conduct-sentiment-analysis-brandwatchtips/
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Brandwatch is powerful social media monitoring, analytics and intelligence...
Related topics : social media sentiment analysis tools
Webinar: Social Media in the World of Luxury Fashion
But while most industries have been quick to adopt social media, luxury fashion brands are still slow to be active on social. Built upon a commitment to...
Related topics : luxury brands social media / social media branding / social media social
The Transformation of Enterprise Social Media Command Centers
Ever since the first social command centers started appearing several years ago, they have attracted much attention and also some skepticism.
What are social command centers for? Who's using them, and how? Do they add any business value, or is this just a vanity product?
But social media command centers are transforming, and the most innovative brands are utilizing them in incredibly complex and smart ways - far beyond just a shiny PR stunt.
- What are command centers and how have they...
Related topics : business using social media / social media branding for business
Brandwatch: Demographic Insights
Demographic Insights from Brandwatch Social Media Analytics allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location. Find out more here: http://bit.ly/1jAsX14
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Brandwatch is powerful social media monitoring, analytics and intelligence tool. Grow your presence, track your influence and understand your audience.
Subscribe now for regular webinars, expert interviews and...
Related topics : social media analytics tools / social media monitoring tools / social media tracking tools / social media brand monitoring / social media intelligence
Influencing the Moment of Truth: Utilizing Social Insights for Product Marketing
How we interact with consumers, detractors and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Emotions, purchase intent, influence and markets are all in flux.
What product marketers are learning now is how insights from social media can change and improve not only the product, but the overall customer experience as well.
Kelly Autenrieth, User Adoption Team Lead, North America at Brandwatch, and...
Related topics : product social marketing / social media changed marketing / social media marketing strategy / social media marketing plan / using social media marketing