Selected videos for topic: using social media for marketing research
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Toyota Social Media Knowledge Center Illustration of a Car Buyer's Journey
Learn more about Social Marketing and Reputation Management for Car Dealers at http://AutomotiveDigitalMarketing.com - Toyota's Social Media Knowledge Center produced this detailed video illustration of a Car Buyer's Journey using social media to interact with friends and family to get advice and counsel on her car buying research, dealer and model selection.
From: Otto Motive Mrketing
Related topics : social media car buyers / social media marketing buyers / car dealer reputation management / social media reputation management / manage social media
The Value of Social Media at Hard Rock Hotel & Casino
Get in on the conversation, hear how Hard Rock's Internet Marketing Manager uses social media to maximize response rate, customer loyalty, and generate revenue.
Presented in partnership with the Cornell Center for Hospitality Research, view the full webcast at http://go.sas.com/r18hu5
Read a webcast summary at http://www.sas.com/reg/wp/corp/17666
From: SAS Software
Related topics : using social media for marketing research / manage social media / marketing through social media
The Value of Listening: Using Social Media to Understand Your Customers & Competitors
Dr. Lisa Klein Pearo, DBA earned her Doctorate in Business Administration in Marketing and her Master in Business Administration in General Management from Harvard Business School and holds a Bachelor of Arts in Economics from Yale University. She has done research and consulting in the areas of hospitality marketing, online marketing, and market research on consumer behavior in interactive environments.
From: westedu
Related topics : using social media for marketing research
Social Media Tips for Direct Marketing Aquaculture Products Webinar
Please take a short survey for this webinar:
https://www.surveymonkey.com/s/F7Q3STC
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"Social Media Tips for Direct Marketing Aquaculture Products," was held on June 19, 2014 at 4:00 p.m (Central time). The webinar provided information on how to use social media to sell aquaculture products directly to customers, including a discussion on legal issues to consider. Speakers included Maggie Lawrence from...
From: National Sea Grant Law Center
Related topics : social media and business marketing webinar / social media tips / direct marketing media / social issues in media and information
Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down
As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released book, Social Media Leadership: How to Get off the Bench and into the Game, author Michael F. Lewis, chairman and CEO of social media services company Social Strategy1, offers managers a guide to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.
Social...
From: SocialStrategy1
Related topics : social media listening strategy / social media management company / social media management services / social media marketing strategies / social media market research companies
SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)
Today on RBDR: 1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing. 2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards. 3) Media Rating Council issues its Social Media Measurement Guideline V1.0.
Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and...
From: RFL Communications, Inc.
Related topics : social media vs traditional marketing research / social issues in the media today / social media measurement / search & social media marketing
Strategy First (13/16): Objectives pt 3- Embracing, the Dog Biscuit Story
This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)
Part three of the objectives section, Holly talks about embracing, which is using social media as a way of developing new products and conducting market research. A very interesting case study on dog biscuits included.
Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX,...
From: neoviasolutions
Related topics : using social media to conduct market research / social media strategy slideshare / social media marketing agency
Rocket Social Marketing at the OSBO Technology Business Expo - Huntsville, AL
http://www.rocketsocialmarketing.com The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were "broadcast" exclusively through mass marketing channels like radio, TV and newspapers. With...
From: OSBOEvents
Related topics : using social media for marketing research / social media marketing services / social media marketing strategy
Marketing
Mid-State’s Marketing program builds the skills, experience, and connections critical to business success. Our graduates can confidently create inventive promotional campaigns, effectively brand, construct a dynamic social media presence, and analyze market research data.
You’ll learn from industry experts and use technology and other hands-on tools both inside and outside the classroom. You’ll also learn strategies to anticipate and satisfy market needs, make data-informed business...
From: Mid-State Technical College
Related topics : using social media as a market research tool / social media marketing campaign / social media and technology tools for research
Dr Isabelle Szmigin, Professor of Marketing
http://www.youtube.com/bbcexpertwomen
I am a marketing academic with research interests in the areas of responsible business, consumer behaviour, services and social marketing. In particular my interests cover the interface between business and social policy in areas such as binge drinking and alcohol marketing, obesity and food retailing, and the use of social media by the young.
I have significant external responsibilities and interests including being a current member on the ESRC...
From: Isabelle Szmigin
Related topics : social media marketing for business schools / using social media for marketing research / social media marketing services