Dell LCC Race - Social media opens the throttle (English case film)

In our Dell LCC Race we have tapped into the social media monitoring, and created a real-time virtual car race with it.

The interactive racing game transformed the data from the 'Listening Command Center' (Dell's social media monitoring tool) in real time into energy for virtual racing cars: Each event participant received a racing car and three keywords that were tracked by the LCC on the social web (for example: 'cloud computing', 'desktop' or 'storage'). In return, the tallied frequency of...

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From: YRGermany

Related topics : social media listening command center / social media monitoring tools / social media listening tools / monitoring social media / social media tracking tools

UT Dallas School of Management Marketing Practitioners Conference 2010 : Cisco on Social Media

Steve McElderry, Product Line Manager-Customer Collaboration for Cisco Systems, highlighted Cisco's use of social media for marketing purposes. McElderry gave an example of how Cisco was able to save one million dollars through a data central product for building a community using Facebook to launch an event. He also described how Cisco uses social media to create net buzz and Uber user campaigns for its new products.

One of the innovations Cisco created is a social media listening platform...

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From: UTDallas Marketing Program

Related topics : using social media marketing / social media platforms for marketing / manage social media

Demand Success 2013: Lessons from the Social Media Command Center

Learn more and register for the Demand Success 2014 marketing and PR conference: http://bit.ly/1houpmq

An examination of the Red Cross's nationally recognized Social Media Command Center and world-renowned program with Wendy Harman. The session includes tips on how to execute real-time response, crisis communications, cultivating stakeholders, monitoring and more.

As Director of Social Strategy for American Red Cross, Wendy Harman manages the organization's social presence, including its...

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From: Vocus PR

Related topics : social media listening command center

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Kantar Media TGI's study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for...

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From: RFL Communications, Inc.

Related topics : using social media for marketing research / social media listening platforms / social media marketing companies / social media help / marketing through social media

Engaging Your Podcast Audience | Michael Stelzner

We talk with Michael Stelzner from Social Media Examiner about his strategies for getting his podcast listeners to subscribe to his email list and engage on social media, and he gives examples of how he's engaged his listeners through direct feedback on social media.

Read more about what we learned about building a podcast audience while attending the Podcast Movement conference: http://blog.aweber.com/email-marketing/building-an-audience-7-things-we-learned-at-podcast-movement.htm

Find out...

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From: AWeber Email Marketing

Related topics : michael stelzner social media / social media listening strategy / social media marketing campaign examples / free social media marketing software

How to Listen to Pandora Radio Without it Closing New Browsers : SMO Ideas

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Listening to Pandora Radio doesn't have to require you to close all other browser windows. Listen to Pandora Radio without it closing other browsers with help from a social media director in this free video clip.

Expert: Caitlin Connors

Filmmaker: Alan Mack

Series Description: The Internet isn't just about the transfer of information - it is also about embracing certain...

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From: eHowTech

Related topics : social media help / internet social media / online social media / social media information

The Opening of Dell's Social Media Command Center

A montage of the open ceremony in Round Round of Dell's new listening center. The video features Michael Dell's opening remarks.

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From: Barton George

Related topics : social media listening command center

Social CRM :: thunder::tech's 2013 Marketing Trends Event

Brands are less engaged & more self-centered these days. Justin Smith described how social customer relationship management (CRM) is about getting back to the basics of social media by listening.

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From: thunder::tech

Related topics : social media marketing trends 2013 / social media brand management / social media basics

Social Reputation

Learn how to manage your social reputation in one simple dashboard. All social media, search engine listings, reveiw sites are listed in a simple to use "Listening Center".

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From: Clouseau Analytics Ltd

Related topics : social media reputation management / social media sites list / all social media sites / reputation on social media / social media dashboard

BtoB asks Monte Beck: What's Working In Social Media?

Monte Beck, VP of Small Business Marketing with Verizon Telecom, shares some insight on how social media is being used to listen to customers, customer care, sales processes, and even to build new products and services. Small businesses are especially at an advantage with the development of the Small Business Center, a professional networking tool.

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From: IDG Knowledge Hub

Related topics : advantages of social media marketing for small business / social network for small business / social media listening center