Vocus PR
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11 selected videos
Demand Success 2013: Lessons from the Social Media Command Center
Learn more and register for the Demand Success 2014 marketing and PR conference: http://bit.ly/1houpmq
An examination of the Red Cross's nationally recognized Social Media Command Center and world-renowned program with Wendy Harman. The session includes tips on how to execute real-time response, crisis communications, cultivating stakeholders, monitoring and more.
As Director of Social Strategy for American Red Cross, Wendy Harman manages the organization's social presence, including its...
Related topics : social media listening command center
Measuring Social Success
Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And don't get bogged down in the social terminology - translate it to the language of your executives.
Joe Pulizzi, Founder of the Content Marketing Institute
Andrew Grill, Global...
Related topics : measuring social media success / social marketing success / social media marketing industry
Integrated Marketing In Its Own Words
In today's digital buying cycle, customers engage with businesses first. Their decision-making is shaped by recommendations on social networks, the results of their search queries, viral videos, and the news they read online - all before a business has a chance to engage with them.
To reach customers in all of these areas takes integrated marketing: a combination of social media, search, publicity and email in which every channel has a role to play. Businesses of all sizes are reporting...
Related topics : integrated media marketing / search & social media marketing / social network search by email
Integrated Marketing In Its Own Words
http://bit.ly/integrated_marketing
In today's digital buying cycle, customers engage with businesses first. Their decision-making is shaped by recommendations on social networks, the results of their search queries, viral videos, and the news they read online - all before a business has a chance to engage with them.
To reach customers in all of these areas takes integrated marketing: a combination of social media, search, publicity and email in which every channel has a role to play....
Related topics : search & social media marketing / social network search by email
Vocus PR Suite: Engage with Social Media Influencers
Learn to monitor and engage with social media influencers using the Vocus PR Suite. Take a demo today! http://www.vocus.com/advanced-pr/
Related topics : using social media for pr / social media today
Marketing Recommendation Engine - Vocus Social Media Marketing
Not sure where to start your online marketing efforts? Leave it to Vocus. Learn more about the Vocus Recommendation Engine: http://bit.ly/recommendation-engine
Related topics : social media online marketing / marketing through social media
Social Media Meter - How am I Doing? - Vocus SMM
Stay on track in Social Media with the Vocus "How am I doing" social media meter. Improve your social media efforts here: http://bit.ly/HOfcFf
Related topics : smm social media / social media tracking
How to Use Online News Releases to Drive Social Media Campaigns
Learn How to use the Online News Release to drive Social Media Campaigns from this Free PRWeb and Vocus Webinar:
http://tinyurl.com/lfxgj6
Related topics : online social media / social media news / using social media
Predict the Future Through Social Media
How can data guide you to success? Do influencers truly influence the masses? What does all this mean to you as a communicator? Social media has the answers, and Cision’s SVP of Digital Content Heidi Sullivan and SVP of Product Management Tom Ritchie can help you find them.
Related topics : social media future
Vocus Virtual Conference 2009 "How to Effectively Leverage Social Media"
Please join us for the Vocus Virtual Conference "How to Effectively Leverage Social Media." Learn more and register at http://bit.ly/dCZWh
Related topics : social media conference 2009