UTDallas Marketing Program
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7 selected videos
UT Dallas School of Management Marketing Practitioners Conference 2010 : Cisco on Social Media
Steve McElderry, Product Line Manager-Customer Collaboration for Cisco Systems, highlighted Cisco's use of social media for marketing purposes. McElderry gave an example of how Cisco was able to save one million dollars through a data central product for building a community using Facebook to launch an event. He also described how Cisco uses social media to create net buzz and Uber user campaigns for its new products.
One of the innovations Cisco created is a social media listening platform...
Related topics : using social media marketing / social media platforms for marketing / manage social media
UTD Marketing Conference: Southwest Airlines on Social Media
Conference speaker Ashley Pettit, Analyst for Southwest Airlines, explained the value of social networking and how Southwest Airlines aims to retain customers by keeping them engaged and informed via a variety of social media outlets. Southwest uses both Facebook and Twitter to announce corporate news, fare sales, and simply to interact with clients. Pettit gave a case study in which Southwest celebrated an anniversary with a special Birthday sale promoted strictly through social media (without...
Related topics : social media marketing conferences / airline social network / social media advertising
Guest speaker at a undergraduate marketing course on social media
Tina Winslow, Interactive Marketing Strategist, Search Engine & Social Media Strategist & Business Instigator at TX Web Solutions provided UT Dallas marketing students in Prof. Edsel's class with an overview of how social media can be used to promote and enhance your business and yourself.
Related topics : search engine marketing social media / using social media marketing / business using social media / social media courses / social media solutions
UT Dallas NetBase Social Media Competition: Team 4, Finding the Next Killer App
UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...
Related topics : using social media for marketing research / social media brand management / social media courses / manage social media / social media marketing proposal
UT Dallas NetBase Social Media Competition: Team 3 Finding the Next Killer App
UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...
Related topics : using social media for marketing research / social media listening platforms / social media brand management / social media courses / manage social media
UT Dallas - NetBase competition: Crosspath winning team
UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...
Related topics : using social media for marketing research / social media listening platforms / social media brand management
UT Dallas - NetBase competition: 1st place team Phodiojam. The Next Killer Mobile App
UT Dallas introduced NetBase, a social media listening platform into many of it's courses in both the Masters (soon in the undergraduate marketing program). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and most important attributes; then based on their findings...
Related topics : using social media for marketing research / social media listening platforms / social media brand management
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