Selected videos for topic: social media branding examples
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Social Media for the C-suite & Bloody Important Senior Executives - Scot McKee
Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012.
McKee reviews the personal challenges specific to Senior Executives engaging in social media activity. To support business brands, even the C-Suite must play its part in creating the 'Social Enterprise'. McKee discusses Brand strategy, social media, content development and digital delivery. The Hotel Intercontinental, Berlin, plays host to a presentation of...
From: BirddogB2B
Related topics : social media branding strategy / social media branding for business / social media brand management / social media marketing strategy example / social media content
Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009
Lee Odden, TopRank Online Marketing interviews Richard Jalichandra, CEO Technorati about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base....
From: SES Events
Related topics : social media viral marketing campaign / social media marketing companies / marketing through social media / social media help
Social Media Monitoring How-tos Part 1 - Introduction
This video is Part 1 (Introduction) of webinar: Building Brands and Driving Sales with Social Media Monitoring. Real World Examples.
English Subtitles/captions available (Click 'CC' button.)
For more such webinars, follow us @sysomos. We provide Social Media Monitoring Solutions.
From: Sysomos
Related topics : social media brand monitoring / social media solutions
Social Media Monitoring Webinar Part 4 - Q&A
This video is Part 4 (Q&A) of webinar: Building Brands and Driving Sales with Social Media Monitoring. Real World Examples.
English Subtitles/captions available (Click 'CC' button.)
For more such webinars, follow us @sysomos. We provide Social Media Monitoring Solutions.
From: Sysomos
Related topics : social media brand monitoring / social media solutions
Making sense of social media: The opportunity
In this video, McKinsey partner Roxanne Divol outlines the four specific actions companies can take using social media along the consumer decision journey; David Edelman shares examples of companies that have used social media to tap into the interest in their brands and create communities; and David Court discusses the enduring power of brands in today's complex world.
This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related...
From: McKinsey & Company
Related topics : brands using social media / social media sites / social media today
Social Media Monitoring Webinar Part 2 - Real World Case Studies
This video is Part 2 (Real World Case Studies) of webinar: Building Brands and Driving Sales with Social Media Monitoring. Real World Examples.
English Subtitles/captions available (Click 'CC' button.)
For more such webinars, follow us @sysomos. We provide Social Media Monitoring Solutions.
From: Sysomos
Related topics : social media brand monitoring / social media branding examples / social media solutions
Social Media Monitoring Webinar Part 3 - Real World Case Studies
This video is Part 3 (Real World Case Studies) of webinar: Building Brands and Driving Sales with Social Media Monitoring. Real World Examples.
English Subtitles/captions available (Click 'CC' button.)
For more such webinars, follow us @sysomos. We provide Social Media Monitoring Solutions.
From: Sysomos
Related topics : social media brand monitoring / social media branding examples / social media solutions
What Gatorade Teaches About Social Media Branding Innovation - Caroline Giegerich
In Chapter 10 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares how big brands are innovating customer relationship marketing by using large scale social media monitoring. She cites Gatorade, and its social media "war room" as an example of how a company is putting a higher priority on monitoring and engaging social media customer feedback, ideas, and exchanges. Giegerich is currently Director of...
From: Capture Your Flag
Related topics : social media brand monitoring / social media monitoring companies / social media marketing strategy example / brands using social media / social media marketing companies
Social Media: How to handle crises
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE
In this video, Andrew Jones, Industry Analyst, Altimeter Group, and speaker at IRCE, joined MarketingSherpa's Daniel Burstein in the MarketingSherpa Media Center. Watch this exclusive interview as Jones talked about managing social media, especially when it goes wrong.
Jones talked about the need for a set of internal guidelines that lay...
From: MarketingSherpa
Related topics : social media brand management / social media management company / social media watch / internal social media guidelines / manage social media
Developing Social Media Strategies for Cross Platform Branding
http://www.verticalmeasures.com/webinars Social media architect Kaila Strong highlights businesses across different industries that have utilized a combination of Twitter, YouTube, Facebook and other social networking sites to develop a good social media strategy. In addition, she focuses on the difficulties of branding between multiple platforms and the proper integration of website promotion across these platforms. She also provides great examples of who's doing it right ... even in the most...
From: VMVertical
Related topics : social media branding strategy / social media platforms for business / social media networking websites / social networking website developers / best social media website integration