Selected videos for topic: social media branding examples
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MKF 3881 Final Video Presentation
This is an assignment for a unit that I'm doing this semester. It is based on this question:
"Select any company or brand, and show how social media marketing is being used to create value"
I have chosen Airbnb Inc as my example. All examples with regards to Airbnb are being extracted from Airbnb's website or its relevant social media platforms. Comments that were made in the video were based on Airbnb official...
From: SokXuan Yap
Related topics : global social networks ranked by number of users / using social media marketing / social media marketing companies / social media networking websites / social media branding for business
"Using Cultural Cues in Social Media" - Thoughtful China
http://show.thoughtfulchina.com
This week on “Thoughtful China,” Sam Flemming, founder & CEO, Kantar Media CIC, shares insights with host Min Yoo about how brand owners should integrate China’s pop culture with its internet culture to develop a smart social media strategy. He shares specific examples of successful integrations from companies like Danone, Anta, Mercedes, Toyota and Advanced Micro Devices (AMD).
From: ThoughtfulChina
Related topics : social media strategy example / brands using social media / social media integration
Content Marketing Success Stories from Internet Marketing Ninjas!
Read the full article: http://www.internetmarketingninjas.com/blog/content/impressive-this-is-how-much-exposure-you-can-achieve-by-creating-great-content/
To rank high in Google you should be creating something awesome on a monthly basis. Not each of your content assets will go viral but all of them combined will attract lots of good trust signals: Social shares, links from newspapers and authority blogs, brand mentions and awareness... If you do that right!
To give you some inspiration, we...
From: Internet Marketing Ninjas
Related topics : social media marketing success stories
Best social media campaigns
One of the most frustrating questions that small businesses ask is 'how can I make a campaign that goes viral?' 'Going viral' is, by its very nature, unpredictable. Large companies like Nike and Cadbury run particularly effective social media campaigns, and Kate believes that the best campaigns are those that don't require the creation of huge amounts of content. As an example of particularly clever social media use, Kate gives Red Bull's use of Facebook's timeline feature, when it was first...
From: Simply Business
Related topics : companies that don't use social media effectively / business using social media / social media content
Facebook Olympics Hub - London Olympics 2012 - Social Media Marketing
Facebook Olympics Hub - London Olympics 2012 - Social Media Marketing. In this episode of the Future of Engagement, Murray Newlands takes a look at Facebook's launch of a hub for the 2012 Olympics in London starting next month and talks about what you can learn from Facebook's example for your brand. Through this hub Facebook makes the attempt to become a one-stop shop for information about athletes, teams, and sports participating in the...
From: Future Of Engagement
Related topics : social media marketing london / social media hub / social media brand monitoring / social media engagement / social media information
Social media that work for b2b
Paul Gillin, author of Social Marketing to the Business Customer, talks about what makes b2b different than consumer social media and what works for business marketers. Including examples.
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we changes things. we believe things. we see things differently, think differently and do things differently. we help change agents craft their brand...
From: mobiumtv
Related topics : b2b social media marketing / social media marketing strategy example / social media branding for business / social media marketing firm
Video Branding Example - Shot with a Flip Cam! Video Marketing Works!
http:www.BlackBoxSocialMedia.com - We did this promo video for a local group and the footage with shot with a flip cam! You can still do great branding with video from a flip cam!
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From: Black Box Social Media
Related topics : social media changed business
Go Social with Talent Management
Bryan Chaney, global branding and attraction expert joins the HCI podcast team for a discussion of the role social media can play in talent management. Examining how social media can address challenges in the industry, Chaney shares his experiences and offers a game plan for firms just starting their journey to engaging social networks. Chaney warns of the dangers in a one size fits all policy and gives examples of how priorities will need to change and adapt depending on whether social...
From: HCITalent
Related topics : social media brand management / manage social media / role of media in social change / internal social media policy example / social media network
Hatem Ghorbel - Feature-based sentiment analysis in social media
Presentation at "SwissText 2016" 08.06.2016 in Winterthur. http://www.swisstext.org
Abstract:
Sentiment analysis aims to define the opinions and subjective expressions in terms of positive or negative sentiment. Typically, sentiment analysis proceeds on the basis of opinionated texts produced on web-based social platforms. Applications include review polarity classification, opinion search/retrieval, product and service benchmarking, and consumer opinion analysis about commercial products. An...
From: Swiss Text
Related topics : sentiment analysis social network / network analysis social media / analysis of social networking / social media brand monitoring / brands using social media