ThoughtfulChina
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17 selected videos
"How Durex Dominates Social Media in China" - Thoughtful China
Reckitt Benckiser has adopted a successful all-social, all-digital strategy for Durex in China with very strong results and is widely considered to be one of the most successful marketers using Weibo in China today. This week on “Thoughtful China,” host Clement Tsang talks with China Marketing Director Ben Wilson about creating content in China, working with key opinion leaders in social media, how RB evaluates ROI for social media campaigns, and the cultural challenges involved with...
Related topics : successful social media campaign / social media promotion strategy / social media marketing strategy / using social media marketing / social media content
"Why Twitter Is Not a Strategy" - Thoughtful China
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Social media is a great platform to engage Chinese consumers, but all too often, advertisers lack a coherent, ambitious plan to use digital channels and confuse digital strategy with social media activation, says JWT’s Asia CEO Tom Doctoroff. In this week’s episode of “Thoughtful China,” the author of Twitter Is Not a Strategy offers advice about how to align brand positioning and message clarity with technology-fueled consumer empowerment, and Weibo’s...
Related topics : social media platforms for marketing / digital media marketing strategy / social media branding strategy / social media marketing campaign plan
"Mobile Marketing Trends" - Thoughtful China
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China is the world's largest mobile phone market with over 900 million subscribers and local consumers use phones for everything from social media to search to shopping. Marketers should be flocking to mobile devices, but that medium gets about one percent of total ad spend in China today.
This episode of "Thoughtful China" looks at the reasons advertisers are holding back on mobile as a marketing platform and why the next wave of digital marketing in China will be a...
Related topics : mobile media marketing / location based social media marketing
"Five Mistakes Brands Make in Social Media" - Thoughtful China
http://show.thoughtfulchina.com
Smart advertisers in China realize social media should be a key part of the marketing campaigns, but many still make rookie mistakes. This week on “Thoughtful China,” Simon Young at syENGAGE shares five key mistakes he’s seen in China, such as omitting a call to action or not offering motivation to act, and creating social media campaigns in a vacuum that fails to involve their other marketing activities.
Related topics : failed social media marketing campaigns / social media branding / marketing through social media
"Why Facebook Won't Win in China" - Thoughtful China
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Rumors are still surfacing that Facebook will come to China through a partnership with the local search giant Baidu. China's appeal is understandable, it has the world's largest internet market and a vibrant social media scene. The country also presents the same business and political environment that defeated other western internet giants like Google, Yahoo, eBay and Amazon, as well as stiff competition from local social networking sites, including Sina's...
Related topics : internet social media marketing services / social media networking sites business / social media network marketing services
"Social Media Metrics" - Thoughtful China
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The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate brand engagement, activation, leads and sales. What is surprising is how little marketers know about calculating the effectiveness of online campaigns, especially when social media is involved.
Related topics : social media platforms in china / advertising internet marketing media online / social media marketing campaign / social media metrics
"Who Should Handle Your Social Media Business" - Thoughtful China
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Creative agencies, media agencies, digital agencies, PR firms and social media specialist shops all want to own their clients' social media business and even feel a legitimate claim to it. This week on "Thoughtful China," we ask experts who really should handle your social media business.
Related topics : social media agency / pr firms social media / social media in business / social media specialist / social media firm
"Sharpening Your Social Media Strategy" - Thoughtful China
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Marketers are eager to connect with their customers through social media, especially in China, but many companies are uncertain how to employ platforms like Sina Weibo and Tencent's WeChat effectively. This week on "Thoughtful China," social media experts Nancy Lan, Wang Xiaofeng, Tina Hu, Alison Au and Angie Au-Yeung offer insights to help you sharpen your social media strategy.
Watch other episodes of "Thoughtful China" at www.thoughtfulchina.com.
Related topics : social media platforms in china / social media help
"Using Cultural Cues in Social Media" - Thoughtful China
http://show.thoughtfulchina.com
This week on “Thoughtful China,” Sam Flemming, founder & CEO, Kantar Media CIC, shares insights with host Min Yoo about how brand owners should integrate China’s pop culture with its internet culture to develop a smart social media strategy. He shares specific examples of successful integrations from companies like Danone, Anta, Mercedes, Toyota and Advanced Micro Devices (AMD).
Related topics : social media strategy example / brands using social media / social media integration
"How to Build a Social Brand" - Thoughtful China
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In the third episode of an ongoing series sponsored by Weibo, our experts share insights about how marketers and their agencies can leverage the power of social media in China to build brands that are truly loved and supported by fans. They also share examples of brands working with celebrities and other key opinion leaders to successfully create and share digital content through owned, paid and earned media. If you’d like to hear more from the speakers in this...
Related topics : social media brand building / social media branding examples / leverage social media marketing / social media marketing agency