MarketingSherpa
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14 selected videos
How CMOs are Monetizing Social Marketing and Measuring ROI
Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.
In this webinar, we share how CMOs and other senior marketing executives in the strategic phase of social marketing maturity are now monetizing the channel. These marketing executives are not only promising ROI, they are...
Related topics : social media marketing roi calculator / social media measurement / social media audience engagement
Creating an authentic environment on social media to connect with customers
Some smaller companies find it difficult to connect with consumers and market their products, especially in rural communities. Facebook, Twitter, and other social media outlets can be used to market to customers and to create authenticity that is associated with their brand. Daniel Burstein, Director of Editorial Content, MarketingSherpa, interviewed Dr. Lauri Baker, Assistant Professor in Agricultural Communications, Kansas State University, at DMA’s &THEN 2015 at the Marketing Sherpa Media...
Related topics : social media marketing campaign / using social media for marketing research / social media marketing companies / marketing through social media
Realizing a Return on Your Social Marketing Investment.mp4
Listen to MarketingSherpa (http://www.youtube.com/user/marketingsherpa) discuss the strategies behind the monetization of your social media marketing channel.
Join us as we reveal the following in this hour-long webinar, courtesy of Facebook:
• How to get to the Strategic phase of social marketing maturity
• How priorities for social marketing are changing in the C-suite
• What's driving the investment in social media programs
• How integrating social media increased revenue 25%-40%...
Related topics : social media marketing program / social media measurement / social media listening strategy / social media social media
Social Media: Marketing to millennials
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE
"Social media is not advertising, social media is relationship building."
Reporting live from the 10th annual IRCE in Chicago, MarketingSherpa's Daniel Burstein sat down with Carlos Gil, Senior Manager, Digital Marketing, Save-A-Lot, in the MarketingSherpa Media Center. Gil, an IRCE speaker, provided insights into marketing to millennials...
Related topics : social media marketing events / social media advertising effectiveness / social media report / social media brand management / social media branding
Social Media: How to handle crises
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE
In this video, Andrew Jones, Industry Analyst, Altimeter Group, and speaker at IRCE, joined MarketingSherpa's Daniel Burstein in the MarketingSherpa Media Center. Watch this exclusive interview as Jones talked about managing social media, especially when it goes wrong.
Jones talked about the need for a set of internal guidelines that lay...
Related topics : social media brand management / social media management company / social media watch / internal social media guidelines / manage social media
Jay Baer B2B Social Media
Jay Baer covers some juicy questions on social media's role in B2B marketing. He contrasts the value of social meida in B2B vs. B2C marketing, explains how marketers should view social media ROI, blankets the relationship between the Facebook 'like' and email subscriptions, and breifly divulges his views on content marketing.
Catch more of Jay's social media splendor by attending MarketingSherpa's B2B Summit in San Francisco, Oct. 24-25. For more information:...
Related topics : b2b social media marketing / marketing through social media / social media content / social media information / social media media
Social Media Commerce for Dummies
http://www.marketingsherpa.com/irce
”Rather than going into social media marketing I call it social media commerce because if you’re going to invest your time in social media you really need to get some ROI for your time invested.” Marsha Collier author of Social Media Commerce for Dummies sat down with MarketingSherpa reporter Courtney Eckerle in the MarketingSherpa Media Center at IRCE to discuss how to develop ROI in social media marketing by creating a social brand that reaches out,...
Related topics : social media marketing roi / marketing through social media / social media branding / social media report
How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing
In this free MarketingSherpa Webinar http://www.marketingsherpa.com we join industry experts, Nichole Kelly, President of SME Digital and Eddie Smith, Chief Revenue Officer at Topsy Labs, as they sit down with Daniel Burstein, Director of Editorial Content for MECLABS, to discuss the most common mistakes B2B marketers make in regard to social media... and, most importantly, how to overcome them.
Related topics : common social media marketing mistakes
Using new social media to create brand awareness
Watch all of our interviews from IRCE at: http://www.marketingsherpa.com/IRCE
“These platforms where there’s not that much usage it gives you the ability to make a name for yourself.” Danny Gavin, Vice President and Director of Marketing of Brian Gavin Diamonds sat down with MarketingSherpa’s Director of Editorial Content Daniel Burstein in the MarketingSherpa Media Center at IRCE 2015 to discuss how Brian Gavin Diamonds uses new social media platforms to build brand awareness.
Related topics : brands using social media / using social media marketing / social media branding / social media platforms for marketing
Social Media: Leveraging Instagram and Pinterest for e-commerce
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE
MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as IRCE speakers Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur Flour, sat down with MarketingSherpa's Daniel Burstein to discuss visual social media.
In this video, you'll gain...
Related topics : social media marketing ideas