BirddogB2B
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10 selected videos
The Social Media Channels B2B Companies Should Use
Doghouse Tales: Series 1, Episode 4 -- What are the relevant social media channels for businesses? There are 1000s of social media networks available, which ones are relevant for your business, is LinkedIn really the be-all and end-all?
Doghouse Tales is a video series about B2B brand, digital, content marketing and social media strategies -- brought to you from the house of Birddog. Subscribe to the series and take a regular look inside the troubled mind of Scot McKee, Managing Director,...
Related topics : social media channel 4 / social media branding for business / social media network marketing / social media marketing companies / social media companies
Social Media for the C-suite & Bloody Important Senior Executives - Scot McKee
Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012.
McKee reviews the personal challenges specific to Senior Executives engaging in social media activity. To support business brands, even the C-Suite must play its part in creating the 'Social Enterprise'. McKee discusses Brand strategy, social media, content development and digital delivery. The Hotel Intercontinental, Berlin, plays host to a presentation of...
Related topics : social media branding strategy / social media branding for business / social media brand management / social media marketing strategy example / social media content
Social Media and Employee Engagement
Doghouse Tales: Series 1, Episode 8 -- Why is internal engagement so important to the success of the business? Typically, the responsibility of social media has fallen on the desks of either the marketing department or the interns, if at all. A company's social media presence is not the responsibility of a select few individuals, it is the responsibility of the entire company. Revolutionary!
Doghouse Tales is a video series about B2B brand, digital, content marketing and social media...
Related topics : social media marketing strategies / social media marketing companies / social media branding strategy / internal social media strategy / social media engagement
Digital Marketing vs. Traditional Marketing
Doghouse Tales: Series 1, Final Episode -- Digital is 10 times more labour intensive than traditional marketing. Why? Digital marketing has a reputation, in the clients' eyes, of being easy - at least easier than traditional marketing. And should therefore be cheaper. In reality the speed of consumption and diversity of channels makes it much more labour intensive.
Doghouse Tales is a video series about B2B brand, digital, content marketing and social media strategies -- brought to you from...
Related topics : digital media marketing strategy / social media branding strategy
Turdy Brown Trousers - Challenging Business Convention In A Social World - Scot McKee
Turdy Brown Trousers.
Challenging Business Convention In A Social World
Keynote presentation given by Scot McKee, Managing Director, Birddog at the 'Accelerate' B2B Marketing Conference 2011.
McKee explains how conservative and traditional B2B brand communications are failing, while the opportunities for digital marketing and social media development are huge. The original presentation included a live demonstration of Twitter audience engagement for business. The results of the...
Related topics : social media marketing business opportunity / social media branding for business
Make Videos Your Audience Will Stay Awake For - Scot McKee
Presentation given by Scot McKee, Managing Director, Birddog, to Reed Business Information, RBI Visual launch event, 2012.
McKee describes video as a preferred channel for creative marketing communications. Examples and case studies are included to encourage creative video adoption and production. Commentary and research supports how to make videos your audience will stay awake for. RBI Visual plays host to a presentation of explanation, insight and case study example from the practical...
Related topics : b2b social media case studies / social media branding strategy
Creating Emotional Brands - B2B Marketing Summit - Scot McKee
Presentation by Scot McKee, Managing Director, Birddog at the B2B Marketing Summit, London, June 2012.
In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. The B2B Marketing Summit plays host to a presentation of explanation, insight and case study example from the practical world of B2B brand building, digital...
Related topics : b2b social media case studies / social media branding strategy
#9things - 03. Sharing Stuff on Social Media is a Job
9 Things I Wish I'd Known About B2B Social Media Before I Started http://www.birddog.co.uk/
03. Sharing Stuff on Social Media is a Job.
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
See the full slide deck here: http://www.slideshare.net/birddogb2b/9-things-i-wish-id-known-about-b2b-social-media-before-i-started-scot-mckee
Related topics : social media jobs london / manage social media / social media training / social media social media
Social Branding for B2B - Notes from a Hardass Motherfu*ker - University MBA Lecture - Scot McKee
Social Branding for Business to Business -
Notes from a Hardass Motherfu*ker
Guest Lecture presented by Scot McKee, Managing Director, Birddog to a University School of Management MBA course, 2011.
McKee introduces the digital branding and social marketing challenges of today to the business leaders of tomorrow. The University plays host to a presentation of explanation, insight and case study example from the practical world of B2B brand building, digital strategy and social delivery....
Related topics : branding social marketing
9 Things I Wish I'd Known About B2B Social Media Before I Started
http://www.birddog.co.uk/
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
See the full slide deck here: http://www.slideshare.net/birddogb2b/9-things-i-wish-id-known-about-b2b-social-media-before-i-started-scot-mckee
Related topics : b2b social media / social media training / manage social media
10 Resources