SES Events
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26 selected videos
Social media marketing for SMBs with Breeze Social at SES New York 2011
Byron Gordon, SEO-PR, interviews Shawn Ryan, Breeze Social, exhibitor at SES New York, 2011. Breeze Social is a social media marketing tool built specifically for small and midsized businesses. With Breeze Social, SMB's have the ability to post to social media, see what's being said to and about them, engage their customers, and measure their results. They can become social media savvy without having to become social media industry insiders. Breeze Social gives you a score on how you, as a...
Related topics : social media marketing small business / social media tools for small business / using social media marketing / social media reputation management tools / social media marketing companies
What is social media? Brian Boland, Facebook, elaborates at SES Chicago
Byron Gordon, SEO-PR, interviews Brian Boland, Manager, Performance Solutions, Facebook, about the advent of social media at SES Chicago 2009. Brian reviews the social media checklist and addresses the important questions that every business must consider when using social media as a platform. Brian defines social media as the identity that's online enabling people to share, create and drive connections across media. Facebook users can build pages to build a dialogue and conversation with...
Related topics : business using social media / social media branding for business / using social media for pr / social media brand management / social media management company
Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009
Lee Odden, TopRank Online Marketing interviews Richard Jalichandra, CEO Technorati about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base....
Related topics : social media viral marketing campaign / social media marketing companies / marketing through social media / social media help
Why pursue social media marketing? Build an army of advocates to push out your agenda
Greg Jarboe, SEO-PR, interviews Angie Schotmuller, Search Engine Watch (http://www.searchenginewatch.com), on the subject of social media and ROI at SES San Francisco 2012.
Angie says in tough times agencies must show the justification or cost/benefit analysis when pursuing any social media marketing campaign on behalf of their clients.
Angie says anyone undertaking a social media marketing campaign must align their tactics with their goals. Next, Angie provides some examples of justified...
Related topics : social media marketing campaign examples / social media marketing agency / seo social media / social media in pr / social media media
Using Social Media in a Public Relations Campaign at SES Toronto 2010
Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada's mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play...
Related topics : integrated marketing communications social media / using social media marketing / using social media for pr / social media marketing campaign examples / social media marketing companies
Debut of SES social media news and press room in 2010 with Sally Falkow, PRESSfeed
Jamie O'Donnell, SEO-PR, interviews Sally Falkow, PRESSfeed, at SES San Francisco, 2010 on the subject of the new SES social media pressroom. Sally goes on to say that for the past six years companies have been creating online newsrooms and recently have been optimizing the content featured so its ranks higher in a SERP. Because search is evolving with the advent of real-time search, indexing, and other social media content, it's just as important that everyone can find your content. Bloggers...
Related topics : social media press room / social media content / social media search / using social media for pr / social media news
Amber Naslund, Radian6, on the importance of social media for small businesses at SES New York
Greg Jarboe, SEO-PR, interviews Amber Naslund, Director of Community, Radian6, about why it is important for small businesses to be using social media tools. Amber says the cost of social media tools is relatively low and using social media is a great way to connect with smaller communities. Amber discusses how small businesses can identify which tools are right for them, how to monitor their reputation, and how to socialize the existing content already on their website. Amber also discusses...
Related topics : social media tools for small business / social media monitoring tools / social media content / reputation on social media / seo social media
How social media marketing saved the Iceland tourism industry at SES London 2011
Lisa Buyer, The Buyer Group, interviews Kristjan Mar Hauksson, Nordic eMarketing, on the subject of social media and the marketing mix. Kristjan talks about the problems Iceland faced in the aftermath of a terrible volcano eruption back in 2010 which almost torpedoed the Icelandic summer tourist travel season.
Kristjan talks about ceasing the momentum when it came to Inspiring people to travel to Iceland. Kristjan says whenever there is news about a volcano erupting in Iceland, there is...
Related topics : travel industry social media marketing / social media marketing companies london / search & social media marketing
Link building using social media tools, such as Twitter and Facebook, at SES San Francisco 2010
Greg Jarboe, SEO-PR, interviews Brent Payne, Tribune Company, at SES San Francisco 2010 about news search optimization, in particular, how one can drive links from social media. Brent emphasizes the importance of driving links, rather than traffic when conducting social media campaigns. Brent discusses how the Tribune is using social media applications, such as the Tribune Twitter handle, @ColonelTribune. ColonelTribune has more than 850,000 followers. When @ColonelTribune tweets, Brent says...
Related topics : link building social media / using social media for pr / social media optimization tools / social media news / seo and social media
Online reputation management isn't optional at SES London 2011
Greg Jarboe, SEO-PR, interviews Gillian Muessig, President, SEOmoz, on the subject of online reputation management for businesses during OMS day at SES London. Gillian says the most effective way to manage your online reputation is to not get into trouble in the first place. But when emergencies happen, and then do, your company must be prepared. Gillian says companies must develop a community, who are already your customers, and are repeat customers; those are your raving fans. If you can...
Related topics : online reputation management business opportunities / online reputation management company / online reputation management seo / manage your online reputation / reputation management london